

Kitces and Carl - Real Talk for Real Financial Advisors
Michael Kitces, MSFS, MTAX, CFP and Carl Richards, CFP
A no-holds barred conversation for Real Financial Advisors with industry nerd Michael Kitces and client communication expert Carl Richards. One draws with a Sharpie, the other nerds out with spreadsheets, and both provide you with unique perspectives so that you can more effectively communicate with and serve your clients, run a more fulfilling practice, and maintain a healthier lifestyle.
Episodes
Mentioned books

Mar 19, 2026 • 34min
Communicating The Value Of Financial Planning That Clients Don't Come For In The First Place: Kitces & Carl Ep 186
Conversations on how to convey financial planning's deeper value beyond quick fixes. Exploring why clients hire for problems, not purpose, and how planners can surface emotional money stories. Tips on spotting emotional cues in meetings and using problem‑solving as a gateway to transformational work. Advice on marketing through anonymized client narratives to attract the right people.

Mar 5, 2026 • 39min
The Financial Planning Value Disconnect When Clients Don't Appreciate The Long-Term Benefits: Kitces & Carl Ep 185
They explore how clients usually bring specific problems, not big-life purpose questions. They contrast problem-solving with deeper, purpose-driven planning and discuss using immediate issues as entry points to transformational work. Real-life cases show how emotional transitions like widowhood reveal long-term planning value. They also examine how deep trust raises fiduciary responsibility and drives referrals.

13 snips
Feb 19, 2026 • 29min
The (Unexpected) Ways AI Is Changing Content Marketing For Financial Advisors: Kitces & Carl Ep 184
Conversation about how AI has made content marketing easier but much noisier. Discussion of the early AI productivity boost and why ubiquity now reduces effectiveness. Debate on needing outrageously distinct or hyper-relevant content to stand out. Examination of AI-driven prospecting overload and why targeted email still outperforms social. Advice to use AI as a tool while preserving unique voice.

Feb 5, 2026 • 36min
Should Advisors Provide Opinionated Advice Or Coach Clients To Choose Their Own Path?: Kitces & Carl Ep 183
A discussion about whether advisors should give strong, opinionated recommendations or coach clients to choose their own path. They unpack how planner bias shows up in debt, education, and spending choices. Trade-offs between near-term trips and long-term retirement are debated. Practical rules about timing advice, understanding problems before solutions, and spotting personal bias are highlighted.

10 snips
Jan 22, 2026 • 36min
Why Advisor Succession Plans Fail: Retirement Age Is Peak Advisor Happiness: Kitces & Carl Ep 182
The podcast dives into advisor happiness, revealing that satisfaction significantly increases with age, peaking after 65. They discuss why older advisors hesitate to transition their books and the value of long-term client relationships in fostering fulfillment. Younger advisors face challenges like heavier workloads and newer client ties. The hosts propose innovative succession strategies, including staged transitions and elder-statesperson roles to balance experience with fresh talent. Ultimately, happiness levels may influence retirement decisions.

13 snips
Jan 8, 2026 • 42min
Helping Clients With AI Bubble Fears To Stay The Course: Kitces & Carl Ep 181
Michael Kitces and Carl Richards dive into client concerns about the evolving AI landscape and whether it's a market bubble. They discuss the fears near-retirees face about their investments and the common advisor pitfalls in addressing these worries. The hosts emphasize the importance of empathy, a calm investment process, and reconnecting clients with their goals. They suggest using data to explain portfolio construction while reinforcing the idea that crises, though varied, often lead to the same outcome. Small tactical adjustments can help ease anxiety.

Dec 25, 2025 • 34min
Aligning Your Capital With What's Important To You By Focusing On Where You PAY Attention: Kitces & Carl Ep 180
Discover the four sources of personal capital: money, time, energy, and attention, and how they reflect your true priorities. Learn about the difference between revealed preferences and stated values using checkbooks and calendars. Explore the idea of attention as an investable asset and its broader implications beyond just financial returns. The hosts discuss the role of financial advisors in managing client attention and the significant impact of peace of mind on reclaiming one's time. Can AI truly offer empathy, or is human connection indispensable?

Dec 11, 2025 • 33min
Holding Back From Hiring Associate Advisors Out Of Fear They're Just Going To Move On: Kitces & Carl Ep 179
In the 179th episode of Kitces and Carl, Michael Kitces and client communication expert Carl Richards discuss the common angst advisors feel about the idea of their associate advisors eventually leaving to build teams of their own. For full show notes, see kitces.com and thesocietyofadvice.com.

Nov 27, 2025 • 31min
Helping Retired Clients To Actually Start Spending (And Enjoying) Their Money: Kitces & Carl Ep 178
In the 178th episode of Kitces and Carl, Michael Kitces and client communication expert Carl Richards discuss why many retirees struggle to spend the money they spent a lifetime saving—and how advisors can help. For full show notes, see kitces.com and thesocietyofadvice.com.

6 snips
Nov 13, 2025 • 39min
Ways To Say 'No' To Avoid Making Yourself Too Busy: Kitces & Carl Ep 177
Discover the art of saying 'no' to avoid overwhelm and preserve your focus. Learn how to establish filters based on energy and priorities to filter opportunities effectively. Explore strategies like using capacity language and templates for graceful declines. Hear about successful figures who practice dignified refusals and the importance of setting clear boundaries. Delve into the value of saying no at work and fostering a culture of positive communication. Embrace the power of a well-timed 'no' to reclaim your time and energy!


