Kitces and Carl - Real Talk for Real Financial Advisors The (Unexpected) Ways AI Is Changing Content Marketing For Financial Advisors: Kitces & Carl Ep 184
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Feb 19, 2026 Conversation about how AI has made content marketing easier but much noisier. Discussion of the early AI productivity boost and why ubiquity now reduces effectiveness. Debate on needing outrageously distinct or hyper-relevant content to stand out. Examination of AI-driven prospecting overload and why targeted email still outperforms social. Advice to use AI as a tool while preserving unique voice.
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Ease Kills Distinction
- Artificial intelligence made content creation easier for everyone and therefore turned much of it into noise.
- When a task becomes easy and ubiquitous it ceases to be special and loses effectiveness.
Choose Outrage Or Relevance
- Be either outrageously different or precisely relevant in your content to cut through the noise.
- Pick one of those extremes and serve it consistently to maintain signal amid AI-generated volume.
When Scale Destroys The Channel
- Technology that lowers cost and friction can obliterate a marketing channel when everyone uses it.
- The robo-telemarketing example shows easier scale can destroy signal and create backlash.
