The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
Feb 25, 2026 • 21min
Why Voice AI Is Ready for Prime Time
Ryan Murha, founder of YodelFi, builds voice AI agents that clone voices and power personalized phone and text interactions. He discusses how role-based personas and multi-LLM orchestration make agents feel authentic. They cover sales and receptionist use cases, guardrails to reduce hallucinations, pilot strategies for creators, and channels for monetizing voice AI.
Feb 19, 2026 • 23min
Build a Business People Can't Imagine Losing
Marcus Buckingham, researcher and author known for strengths and high performance at work, argues that love is a strategic business force. He explains measuring love with an "I can't imagine a world without" test. The conversation contrasts experience intelligence with process thinking. Marcus outlines a five-feeling onboarding blueprint and shows how frontline staff shape consistent, loyalty-building experiences.
Feb 18, 2026 • 24min
How Small Businesses Can Grow Their Own Talent
Alexandra Levit, workplace futurist, author, and CEO of Inspiration at Work, champions work-based learning to tackle the youth employment crisis. She discusses apprenticeships, internships, and mentorships as ways for small businesses to build talent. Topics include co-created curricula, measuring skills and certifications, practical AI upskilling, and starting small with pilot programs.
Feb 12, 2026 • 22min
How to Reduce Taxes and Build Real Wealth
Jack Ojo, founder of Ojo Wealth Strategies and author with deep tax-focused wealth expertise. He explains why income tax can be your biggest expense. Short takes on S corp vs LLC choices, defined benefit plans for big deductions, Roth conversion timing, maxing out 401(k)s, and paying family through your business.
19 snips
Feb 11, 2026 • 22min
Rethinking Workflows in the Age of AI
Stephen Wunker, Managing Director at New Markets Advisors and author on AI-driven organizational design. He explains the octopus model of distributed intelligence and why AI needs workflow redesign. Topics include golden workflows, governance and data foundations, the three hearts of AI-driven organizations, and how to start with prioritized pilots for real impact.
13 snips
Feb 5, 2026 • 25min
Selling Outcomes Instead of Services
Joe Pine, author and management advisor who coined the experience economy term, shares why selling outcomes and guiding customer transformations matters. He explains the transformation economy, how to productize lasting change, pricing for outcomes, and messaging that focuses on who customers become. Practical ideas on measuring, guaranteeing, and operationalizing transformations are discussed.
24 snips
Feb 4, 2026 • 22min
AI Is a Survival Skill for Consultants
Steve Cunningham, former agency owner turned AI-native business strategist and author of The AI Native Full Stack Consultant. He explains how AI forced him to reinvent his firm. The conversation covers what an AI-native full stack consultant does. You hear why context engineering, platform agnosticism, AI-ready deliverables, and guardrails/QC are now essential.
11 snips
Jan 29, 2026 • 24min
Why Goals Fail and How to Change the Odds
Kyle Austin Young, strategy consultant and author of Success Is a Numbers Game, explains why goals fail when people misunderstand odds. He introduces probability hacking and the success diagram. Short takes cover thinking negative to de-risk plans, why multiplying step probabilities sinks goals, and how multiple attempts and resilience change the math of success.
11 snips
Jan 28, 2026 • 26min
Marketing Chaos Ends With a Real System
Sara Nay, CEO of Duct Tape Marketing and author of Unchained, builds marketing operating systems for service businesses. She explains why strategy-first planning beats tactic chasing. Learn how campaigns, SOPs, scorecards, and monthly rhythms create clarity and predictable growth. AI is used to amplify systems, not replace them.
Jan 22, 2026 • 22min
Curious Leaders Build Stronger, Smarter Teams
In this discussion, leadership strategist Debra Clary dives into the power of curiosity in building effective teams. She highlights how curiosity isn't just a soft skill but a crucial predictor of performance. Listeners will learn how bold questions can reshape workplace culture and drive engagement. Debra shares fascinating insights from research linking curiosity to team success and offers practical strategies for leaders to nurture curiosity within their organizations. Discover the traits that enhance curiosity and how to measure and develop this essential skill.
