The Duct Tape Marketing Podcast AI Is a Survival Skill for Consultants
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Feb 4, 2026 Steve Cunningham, former agency owner turned AI-native business strategist and author of The AI Native Full Stack Consultant. He explains how AI forced him to reinvent his firm. The conversation covers what an AI-native full stack consultant does. You hear why context engineering, platform agnosticism, AI-ready deliverables, and guardrails/QC are now essential.
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AI Nearly Wiped Out His Business
- Steve Cunningham recounts how ChatGPT produced passable book summaries that eroded his Read It For Me business over time.
- He transformed the company with AI, then began teaching others how to do the same.
Full Stack Consulting With AI
- Full stack consultants combine subject-matter understanding with AI skills to produce high-quality work across functions.
- Mastering context libraries and knowing what good looks like lets nonexperts get excellent results quickly.
Create A Context Library First
- Build a context library so your AI remembers company specifics and performs tasks consistently.
- Onboard the AI with an onboarding file and point it to folders so it learns years of context in seconds.
