

EMJ GOLD: Pharma news, views and analysis
EMJ
Join the EMJ GOLD team for a weekly exploration of all things pharma, featuring thought-provoking conversations, insightful interviews with high-profile industry guests and discussions about the latest trends and innovations taking the pharmaceutical sphere by storm.
Whether its marketing, medical affairs, the use of digital techniques to create patient-centric approaches or something in between, there's something here for anyone interested in the pharmaceutical industry.
Whether its marketing, medical affairs, the use of digital techniques to create patient-centric approaches or something in between, there's something here for anyone interested in the pharmaceutical industry.
Episodes
Mentioned books

Oct 23, 2023 • 10min
Bonus episode: Meet GOLD's latest catalyst - ImmunoGen's Dr Andreas Konieczny
Tune into to this bonus episode and enjoy an exclusive preview of GOLD's latest catalyst interview with Dr Andreas Konieczny, Vice President and Head of Medical Affairs Europe, ImmunoGen. In this teaser of the full interview, Isabel and Jade digest Andreas's thoughts on using medical affairs teams to drive drug launches, how to help different personalities work in harmony and how to gain leadership skills through the power of observation. If you're interested in learning more about the topic areas discussed in this episode, check out the following content: Revealing the true value of medical affairs Last week's podcast: Do happy employees equal better innovation?

Oct 17, 2023 • 28min
S06 E03: Investigating the reality of rare disease research
Discover the reality behind the expectations of rare disease research and drug development with Isabel and Jade as they present a discussion with Dr Ian Winburn, Vice President, Global Lead for Rare Hematology, Pfizer. Tune in to hear Ian and Isabel discuss the current pharmaceutical landscape for rare diseases, including discussions around clinical trials, partnering early in the drug lifecycle, what the industry should be keeping in mind for the future of the field and much more. If you're interested in learning more about the topic areas discussed in this episode, check out the following content: Mitigating the rare disease RWD deficit Last week's podcast: Do happy employees equal better innovation

Oct 10, 2023 • 28min
S06 E02: Do happy employees equal better innovation?
Tune in to the latest episode of the GOLD podcast as Nate Cope, Chief Operating Officer, Otsuka Europe, details how companies can drive innovation by being a great place to work. In this episode, Nate reveals the story behind his passion for prioritising people, what companies should and shouldn't do in their mission to become more people-centric and an example of how Otsuka sought to reward its employees for getting better sleep. If you're interested in learning more about the topic areas discussed in this episode, check out the following content: 4 top tips to create the perfect ERG The driving seat of organisational change Last week's podcast: Taking the pulse of digital health

Oct 3, 2023 • 35min
S06 E01: Taking the pulse of digital health
The GOLD podcast is back on the airwaves! Join Isabel and Jade every Tuesday as they speak to a new bunch of inspiring leaders from the pharmaceutical industry. The first interviewee of the season is Parveen Jayia, Therapy Area Head, Breast and Gynaecological Cancers, AstraZeneca, who talks to GOLD about the role digital health can play in the future of the industry. From working with policymakers to designing the perfect digital health strategy, tune in to hear her top tips for staying ahead of the curve. If you're interested in learning more about the topic areas discussed in this episode, check out the following content: AI, ChatGPT and modernising medical affairs Inspiring innovation and the future of digital therapeutics Going for gold in gynaecological cancers The opinions and views expressed here are her personal and do not necessarily reflect the opinions or views of AstraZeneca or any subsidiary thereof.

Sep 7, 2023 • 9min
Christy Siegel on striving for disability inclusion
In this final GOLD Nugget of the series, Jade reflects on her conversation with season finale guest Christy Seigel, General Manager, Breast and Women's Cancers Portfolio, Novartis US Oncology, from her episode 'Going the extra mile for patients with disabilities'. In this episode, Jade picks out her favourite anecdote Christy shared, which was how her experience of raising children with disabilities helped her to push for better disability inclusion within the pharmaceutical industry. If you're interested in learning more about the topic areas discussed in this episode, check out the following content: Christy's full episode: Season finale: Going the extra mile for patients with disabilities - GOLD (emg-gold.com) Going for gold in gynaecological cancers

Sep 5, 2023 • 4min
Sarah Jarvis on hitting the mark with medical education
It is time for the third 'GOLD nugget' from Season 5, and Jade is highlighting her favourite insight shared by Sarah Jarvis, Global Lead for the Medical Consulting Practice, ZS, from her episode with colleague Sunil John, 'Meeting customer needs in medical affairs'. In this clip, Sarah shares findings from ZS's latest Medical Affairs Outlook report and details what medical education healthcare professionals want from the industry at each phase of the product lifecycle. If you're interested in learning more about the topic areas discussed in this episode, check out the following content: Sarah's full episode: https://www.emg-gold.com/post/meeting-customer-needs-in-medical-affairs Revealing the true value of medical affairs: https://www.emg-gold.com/post/revealing-the-true-value-of-medical-affairs

Aug 31, 2023 • 6min
Sunil Verma on balancing the now with the future
In the second episode of GOLD nuggets, Isabel looks back at her conversation with Dr Sunil Verma, Global Head of Oncology, Medical, AstraZeneca, in which the two discussed the journey to transforming cancer care. In this particular clip, Sunil delves into what motivates him to wake up in the morning and what industry challenge can keep him awake at night. Additional resources If you're interested in learning more about the topic areas discussed in this episode, check out the following content: Sunil's full episode: What will it take to transform cancer care? - GOLD (emg-gold.com)Mapping a path to personalised medicine Mapping a path to personalised medicine - GOLD (emg-gold.com)

Aug 29, 2023 • 6min
Philippe Kirby on the art of collecting customer feedback
As the GOLD team prepare for the next season of the podcast, take a walk down memory lane with Isabel and Jade as they share their GOLD Nuggets from Season 5. In the first of these special bonus episodes, Isabel looks back at the very first episode of Season 5, featuring Philippe Kirby, Global Head of Channel Engagement and Execution, MSD. Isabel pulls out her favourite insight Philippe shared: how pharma teams can best gather information from HCPs to improve their customer experience. If you're interested in learning more about the topic areas discussed in this episode, check out the following content: Philippe's full episode: Getting to grips with customer engagement Upgrading the personal touch in CX

Aug 8, 2023 • 28min
Season finale: Going the extra mile for patients with disabilities
To bring season 5 of the GOLD podcast to a close, join Jade as she sits down with Christy Seigel, General Manager, Breast and Women's Cancers Portfolio, Novartis US Oncology, to discuss the importance of disability inclusion in the pharmaceutical industry. In this episode, Jade and Christy unpick her transition from general medicine to women's cancer, how companies can best extend oncology care to those with disabilities, ways to expand diversity, equity and inclusion schemes to better support those living with disabilities and more. If you're interested in learning more about the topic areas discussed in this episode, check out the following content: Going for gold in gynaecological cancers: https://www.emg-gold.com/post/going-for-gold-in-gynaecological-cancers 4 top tips to create the perfect ERG: https://www.emg-gold.com/post/4-top-tips-to-create-the-perfect-employee-resource-group Translating policy into action: https://www.emg-gold.com/post/translating-policy-into-action Last week's episode: https://www.emg-gold.com/post/season-5-highlights-gold-medal-moments

Aug 1, 2023 • 14min
S05 E09: GOLD Medal Moments
As Season 5 of the GOLD podcast approaches its end, join Isabel and Jade as they share some of the most memorable moments from the last couple of months. Join our hosts for a trip down memory lane as they look back on their 'GOLD Medal Moments' in the penultimate episode of the season. They cover topics such as the importance of avoiding tokenism, the value of personalisation, investing in customer experience and much more. If you're interested in learning more about the topic areas discussed in this episode, check out the following content: My journey with diversity, equity and inclusion https://www.emg-gold.com/post/my-journey-with-diversity-equity-and-inclusion Cell and gene therapy: a victim of its own success https://www.emg-gold.com/post/cell-and-gene-therapy-a-victim-of-its-own-success Mapping a path to personalised medicine https://www.emg-gold.com/post/mapping-a-path-to-personalised-medicine Conquering generational differences in HCP marketing https://www.emg-gold.com/post/conquering-generational-differences-in-hcp-marketing Upgrading the personal touch in CX https://www.emg-gold.com/post/upgrading-the-personal-touch-in-cx


