It is time for the third 'GOLD nugget' from Season 5, and Jade is highlighting her favourite insight shared by Sarah Jarvis, Global Lead for the Medical Consulting Practice, ZS, from her episode with colleague Sunil John, 'Meeting customer needs in medical affairs'.

In this clip, Sarah shares findings from ZS's latest Medical Affairs Outlook report and details what medical education healthcare professionals want from the industry at each phase of the product lifecycle.

If you're interested in learning more about the topic areas discussed in this episode, check out the following content:

Sarah's full episode: https://www.emg-gold.com/post/meeting-customer-needs-in-medical-affairs
Revealing the true value of medical affairs: https://www.emg-gold.com/post/revealing-the-true-value-of-medical-affairs

Sarah Jarvis on hitting the mark with medical education