Better: The Brand Designer Podcast
Jen Davis
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
Episodes
Mentioned books
Jan 23, 2024 • 1h 4min
From the Archives | S3 E8: How to Book Your Dream Clients with Meredith Uyeyama from Quixotic Design Co
Welcome to another episode from the archives! We have Meredith Uyeyama from Quixotic Design Co on the podcast to chat all about booking dream clients and nailing the sales call.We open the episode sharing our favorite places to get icons for branding projects. Meredith then tells her story about starting a design studio, becoming a creative director, and managing a team.We dive into how Meredith has defined her ideal client and successfully found her niche in the industry. Meredith shares how she got her first client and her number one tip for getting referrals.We share our advice for having an abundance mindset, branding for our ideal client, writing goals and keeping promises to ourselves. Meredith talks all about the strategies her team uses to build relationships with dream clients and the value of building rapport before selling.Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonGuest Information:Guest Name: Meredith UyeyamaGuest Website: https://www.quixoticdesignco.com/Guest Instagram: https://www.instagram.com/quixoticdesignco/Tags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Jan 16, 2024 • 1h 13min
From the Archives | S5 E6: Level-Up Your Pricing & Start Charging $10k+ with Carli Anna
Welcome to another episode from the archives! Five years ago Carli dropped out of design school and started her own business with charging $200 a logo. Today, at 25 years old, She runs a multiple six-figure business that allows her to provide for her growing family, book dream projects at 15k+, all without selling her soul and every hour to her business. Now Carli is teaching other creatives how to charge more while still having more fun in their business. In this episode we talk to Carli about her story, why she's passionate about teaching others how to earn money, and her learnings on the path to success.Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonGuest Information:Guest Name: Carli AnnaGuest Website: https://carlianna.co/Guest Instagram: https://www.instagram.com/carlianna_/Tags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Jan 9, 2024 • 39min
From the Archives | S2 E3: Typography, Typography, Typography!
Welcome to another episode from the archives! Typography is one of the most fun (if not challenging) parts of our jobs as brand designers. We go over the vocab, resources, and chat about our favorite foundries and fonts.Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Jan 2, 2024 • 1h 1min
From the Archives | S5 E11: Designing a Website from Start to Finish with Kenzie Amick
Welcome to another episode from the archives! Kenzie is a brand and website designer who fell in love with website design and decided to start her business focusing on brand and website design for small businesses. In this episode we talk about the process of building a website from start to finish, making websites feel like our clients’ digital homes, and the details we think about when putting a site together.Guest Information:Guest Name: Kenzie AmickGuest Website: https://www.kenzieamick.co/Guest Instagram: https://www.instagram.com/kenzieamick/Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Dec 19, 2023 • 35min
S8 E19: Answering Your Inbox Questions
It’s our last episode of season 8! Today I’ll be answering your inbox questions, diving into topics like how to get high-profile clients, firing clients, structuring day rates, hiring team members and more! Thank you SO much to everyone for listening along this season.Links Mentioned:Our “The One Concept Method” EpisodeOur Scaling EpisodeConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Dec 12, 2023 • 1h 7min
S8 E18: How to Launch Your Services with Kelsey McCormick from Coming Up Roses - Use Code BETTER for $50 off Launch Your Own Way!
Use code BETTER for $50 off the live cohort of Launch Your Own Way (Jan. 10-12 2024). Today I’m joined by Kelsey McCormick of Coming Up Roses, a squiggle-brained brand designer, marketing strategist, and mentor. Kelsey empowers creative professionals to fearlessly and unapologetically show up as themselves online and IRL. We chat all about launching services, her transition into education, and so much more.Guest Information:Guest Name: Kelsey McCormickGuest Business Name: Coming Up RosesGuest Website: https://www.cominguproses.co/Guest Instagram: https://www.instagram.com/cominguproses.co/Links Mentioned:Launch Your Own Way - Use code BETTER for $50 off the live cohort of Launch Your Own Way (Jan. 10-12 2024)Inbox Question:"How do you keep your designs from falling into the abyss that is the overpopulated design world?” - Mai Mai GerberConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Dec 5, 2023 • 1h 10min
S8 E17: Rethinking Social Media Marketing with Xanthe Appleyard from Oh Sierra
Xanthe Appleyard from Oh Sierra, a creative studio specializing in community building, discusses the future of social media, overlooked marketing strategies for designers, thought leadership, coaching and education services, engaging with followers on social media, offers and services provided, and gratitude and mentorship in the industry.
Nov 28, 2023 • 58min
S8 E16: Creating a Design Business that Supports a Flexible Lifestyle with Cass & Amanda from Foxtrot
Today I chat with Cassidy and Amanda, co-founders of Foxtrot Branding, all about leading a flexible lifestyle with business, being in a business partnership, digital products, and more!Links Mentioned:Foxtrot BrandingLaunch Your Business in 6 Weeks FreebieFree Foxtrot GuidesInbox Question:“How do you break into a new niche? I have a steady clientele from a specific industry and would like to shift into different industries but don't know how to make the jump without having all the contacts.” - Stevie MConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Nov 21, 2023 • 47min
S8 E15: How to Craft a Luxury Offer Suite that Sells with Katelyn Alyssa from Studio Kaly
Today we’re joined by Katelyn from Studio Kaly talking about what makes a luxury brand design experience and how to craft a luxurious offer suite that sells. If you’re struggling with your positioning and offers, this episode is for you!Links Mentioned:Studio KalyThe Win Without Pitching ManifestoInbox Question:What are the key elements to running a successful photoshoot (for yourself or a client?)Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Nov 14, 2023 • 42min
S8 E14: How I Built and Launched The Design Minimind
Today I’m walking you through how I built my signature group mentorship program, The Design Minimind! The Minimind is an intimate group of designers crafting freedom-filled businesses—together. Doors to the application close on November 19th and spots are extremely limited, so apply today!Links Mentioned:The Design Minimind Website & Application25% off Packaging Design Master with code CLOSINGTIMEInbox Question:“How do you explain the real value of investing in a good, comprehensive brand design and strategy plan to potential clients?” - Charmaine StottConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
