Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

In this episode of the Etsy Seller Success podcast, Dylan sits down with William Gasner, co-founder of Stack Influence, to talk all things influencer marketing for product-based businesses. Whether you’re a solo Etsy seller or scaling your DTC brand, this episode will show you how to leverage micro-influencers, increase conversions, and grow visibility—all without a huge marketing budget.William shares how product seeding campaigns can deliver massive ROI, how to choose the right influencers for your niche, and why small creators often outperform big-name celebrities when it comes to authenticity and trust.If you’ve ever wondered how to break through Etsy’s algorithm, get real customer testimonials, and build organic buzz—this one is for you.In this episode, we cover: [00:41] William’s 20-Year Journey in E-commerce and Founding Stack Influence [03:02] What Really Is a Micro-Influencer (And Why They Work) [06:01] Why Most People Give Up on Influencer Marketing Too Soon [06:43] How to Start Influencer Marketing with Just Free Product [08:50] Benefits Beyond Sales: UGC, Feedback & Market Research [09:22] How Influencer Content Can Skyrocket Your Etsy Listing Performance [11:10] Why Driving Sales to Etsy Boosts Search Ranking [15:34] Stack Influence’s Unique Platform & Automated Campaigns [20:06] Influencer vs. Affiliate Marketing: What’s the Difference? [23:09] Getting Started: DIY Outreach or Full-Service Management [24:22] How Stack Influence Works, Pricing & Vetting InfluencersConnect with William & Stack Influence: 🌐 Website: stackinfluence.com 📸 Instagram: @stackinfluenceAbout William Gasner: William Gasner is a seasoned e-commerce entrepreneur with two decades of experience in launching and scaling product-based brands. After using influencer marketing to grow his own stores, he co-founded Stack Influence—a tech platform that helps e-commerce sellers run large-scale influencer campaigns through product seeding. His mission? To make influencer marketing more authentic, affordable, and accessiFeeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth. A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence.  📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

Dylan reveals the secret to success with a standout product that encourages repeat sales and attracts new customers. He explains the concept of loss leaders, highlighting their role in boosting order velocity and improving search rankings. Real-life examples illustrate effective loss leader strategies, from cake toppers to floral sprigs, all designed to drive traffic. Learn what makes a great loss leader and avoid common pitfalls. Packed with actionable tips, this discussion offers a roadmap for creating listings that thrive!

I wish I knew this when I started on Etsy...In today's video, we break down the BEST strategy for growing your Etsy shop in 2025. These mindset shifts will elevate your workflow and change your listings from mid to optimal.Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.  📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

In this episode of the Etsy Seller Success podcast, Dylan sits down with Laylee Emadi, educator-turned-entrepreneur, speaker, and founder of the Creative Educator Conference. Laylee shares how she transitioned from teaching in the classroom to building a thriving education business—replacing her teaching salary in less than six months.This episode is for anyone wondering how to step into a new chapter, show up as an expert, and communicate their message with clarity—whether you’re speaking on stage, teaching online, or growing a personal brand alongside your product-based business.Laylee gets real about building authority, embracing your natural speaking style, hiring the right support, and creating programs that actually serve your audience. If you're ready to lead, teach, or speak with confidence in your niche, this conversation will show you how to get started.In this episode, we cover: [01:16] Building a Business Through Photography and Mentoring [03:08] Making the Leap from 9–5 to Self-Employment [04:47] Replacing Her Salary in Under 6 Months [06:00] Her First Business Model: Clients, Workshops & Mentorship [07:01] What Makes You Qualified to Teach (And How to Know) [08:32] Organically Creating Her Conference & Coaching Programs [10:05] Realizing She’d Never Return to Traditional Teaching [11:27] Hiring a Team: What Works, What Doesn’t [13:12] Why Scaling Requires Support [14:22] Creating the Sought After Speaker System [16:14] Why Speaking Matters for Product-Based Businesses [17:24] What Makes a Speaker Memorable [19:03] Speaker Style: Embrace Who You Are, Don’t Copy Others [21:03] How to Get Started with Speaking (Even if You’re Nervous) [22:32] Getting Comfortable on Camera & Building Your Skills [24:18] The Real ROI of Speaking Engagements Connect with Laylee Emadi: 🌐 Website: layleeemadi.com 📸 Instagram: @laylee_emadi 🎤 Course: Sought After Speaker SystemAbout Laylee Emadi: Laylee is a former high school teacher turned multi-passionate entrepreneurFeeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth. A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence.  📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

Unlock the secrets to skyrocketing your Etsy sales with powerful mindset shifts! Discover how to monetize your skills and target high-ticket buyers for wealth-building. Learn about premium sourcing options to elevate your product offerings and which categories, like decor and jewelry, can maximize your profits. Dylan shares tips on hiring effectively and ensuring your new team members succeed. Plus, get quick action steps to boost your sales fast—making your path to 10,000 sales clearer than ever!

In this engaging discussion, Gillian Perkins, a successful entrepreneur, YouTuber, and homeschool mom, reveals her secret to building a profitable online business while working less than 30 hours a week. She shares insights on structuring her digital product empire for flexibility and profit, and emphasizes the importance of a reliable team in scaling her income. Gillian also highlights the power of YouTube for organic growth and how she differentiates between free and paid content. Her advice encourages aspiring creators to focus on process and consistency for sustainable success.

This episode uncovers 12 toxic traits that could be sabotaging your Etsy sales. Discover why chasing holiday trends may hurt your store's momentum and how excessive props can date your photos. Learn the importance of using unique mock-ups and how to optimize your listings with long-tail keywords. Dylan warns against the pitfalls of relying on one product or supplier and encourages validating your offerings beyond personal taste. Plus, he shares why Etsy ads shouldn't be your go-to for product validation!

These are 4 Online Side Hustles you should start to quit your full-time job in 2025!In today's video, we break down the best customer to sell to on Etsy in 2025 and the top 4 products you should sell to them! Whether you're a new Etsy seller or you've had an Etsy shop for years, these are the best tips for skyrocketing your sales in 2025!Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.  📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

This is why 99% of Etsy shops fail in 2025...In today's video, we break down the reasons why Etsy shops fail in 2025 and I give you 3 strategies for becoming a successful Etsy seller!Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.  📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

Discover essential tips for taking stunning listing photos that can skyrocket your sales! Learn what common mistakes to avoid, like distracting backgrounds and misaligned text. Get insights on optimizing composition and cropping to keep the focus on your product. It’s all about making your images stand out to attract buyers and boost engagement!