The Agent Leader Podcast

If you market to all, you market to none. Are you doing what you do the best, to help your clients at your best? What are you known for? Specialization helps you become World Class in the insurance industry and separates you from the average by making it difficult to replace you. Position yourself as an expert in such a way that clients can't imagine doing business without you.

After a bit of a hiatus, Brent Kelly is bringing new episodes to The Agent Leader podcast. In this episode, Brent shares a bit about: How to become your Best Version Possible and avoid regrets, not just in your business, but also your personal life. Adding value to others The greatest challenge of leadership

The quality of your answers is determined by the quality of your questions. While asking great questions to our team members, clients, and other influences is critical, the most important questions we can ask are the ones that we ask ourselves. In this episode, Brent will break down the 7 questions every insurance leader should be asking.

When meeting with your future ideal client, it’s imperative that act and sound like a trusted advisor, not “just another insurance agent.” There is a reason why most insurance consumers say that all insurance people sound the same. Your job is to build strong relationships with your future clients and current clients, but it’s also to serve as an insurance professional. Professionals are world-class. Professionals are prepared. Professionals are committed to their craft. That means you must ask questions based on helping your future clients control their true cost of risk. On this episode of "The Agent Leader Podcast," I will discuss how insurance professional ask questions to build rapport, differentiate, and make more sales.

100% effective retention is possible. Yes, it may be more work up front, but when you implement these five strategies with your best clients, your relationships will be stronger, your referrals will increase, and your stress level will decrease. The goal is to have clients for life. We don’t want to churn clients. We want clients that are with us forever. For their life and for their business life, and for our life.

In today’s world of digital disruption, commoditization, and high client expectations, your agency must become laser focused. Otherwise, you will be just like a hamster on a wheel going faster and faster, but ending up in the same place. Know what you want and then go get it.

One of the questions I am often asked is what can a future leader do to prepare themselves for greater leadership responsibilities. It starts by being intentional. Leadership skills don't just happen. On this episode, I highlight 3 keys to intentional leadership.

Self-leadership is the most challenging form of leadership. It’s also the most important aspect of leadership. I love this quote, “When a leader doesn’t inspect himself, the people don’t respect him.” On this episode, I discuss four ways you can lead yourself more effectively to add value to your team. When you learn to lead yourself effectively others will want to willingly follow you. You will have greater influence, build a stronger agency culture, and increase your agency revenue.

The insurance industry is desperately seeing leaders. Leaders who inspire, encourage, add value, and are consistently growing themselves so they can help grow others around them. What kind of leader are you? Are you wanting more for your agency, your team, your clients, your partner carriers, and your community? My wish is that you will be a growing leader who desires to make a positive impact on everyone around you. Regardless of your title, position, or experience, if you seek influence with others, you must continually develop your leadership skills. Remember these four principles of insurance agency leadership. 1) Your effectiveness is determined by your ability to lead 2) Leadership is not a title. 3) Your greatest leadership challenge is you 4) Leadership is about adding value to others If you want to grow your agency become a leader that others will follow.

This is an amazing industry filled with tremendous opportunity. However, it needs an influx of new talent. To find and keep the best agency talent, you must have a clear vision, plan, and execute. Great talent won’t just show up, train itself, and produce great results. Finding and keeping the best talent is no different than finding and keeping the best clients for your agency. You must first know your agency’s why. What is your agency’s value proposition? Next, you must know what you want. Who are your ideal team members and how are you attracting them? Finally, you must create an ongoing training program that allows for your team members to grow and thrive. What is your training process? I believe that every challenge is an opportunity for those agencies willing to invest in their growth.