

The Agent Leader Podcast
Brent Kelly--The Agent Leader Podcast
The podcast for independent insurance agency leaders and their teams to learn practical strategies and behaviors to become their best version possible. Hosted by Sitkins Group President, Brent Kelly, The Agent Leader Podcast provides agencies with leadership, sales, and self-development methods that actually get results.
With our focus on a total-team approach to improving independent insurance agencies, we dive into sales, service, and leadership teams.
Leadership is not a title. Leadership is influence. Become a better leader and gain influence with your clients, team, and community.
With our focus on a total-team approach to improving independent insurance agencies, we dive into sales, service, and leadership teams.
Leadership is not a title. Leadership is influence. Become a better leader and gain influence with your clients, team, and community.
Episodes
Mentioned books

Oct 12, 2021 • 27min
What's the Value of an Appointment?
Roger Sitkins joins Brent to talk about a new breakthrough for insurance agencies and producers - the true value of an appointment. Listen in as they discuss the impact an appointments value has for producers and agencies.
Learn new strategies focused on TSS, Time Spent Selling, and how to get producers in the green zone doing the four key money making activities: sales, the continuation process, relationship management, and pipeline building.
#InsuranceSales #InsuranceAgent #SitkinsistheSolution #InsuranceTraining
Need total agency training? The Sitkins Group, Inc coaches offer dynamic training programs, both online and in-person, for independent insurance agencies. Learn more about our All-Inclusive agency training programs for producers, agency owners and account managers here: https://www.sitkins.com/aim
To learn more about our producer sales course: https://www.sitkins.com/profit
Want to see all of the events we have coming up? https://www.sitkins.com/eventcalendar
Subscribe to our channel: https://www.youtube.com/channel/UCAFd3mDIxF2c0TPvAZb8-FQ
Listen to the Agent Leader podcast: https://www.sitkins.com/podcast

Sep 30, 2021 • 25min
Two BORs Before Lunch - Producer Success Story with Kristen Schoeneberger
"Don't lose yourself, and remember what makes you unique." Great words of advice from Kristen Schoeneberger, assistant vice president of HUB for a new episode of The Agent Leader podcast. Kristen shares her insurance sales success story of scoring two BORs before lunch time - the best excuse for being late to one of our training programs ever! - and her biggest takeaways in her first year being in the independent broker side, from challenges to key techniques and strategies.
Listen in as Kristen tells how a total team sales approach has benefited her, and shares more advice for newer insurance professionals.
* To learn more about our All-Inclusive agency training model, visit https://www.sitkins.com/aim
* To access the agency transformation scorecard, visit https://www.sitkins.com/scorecard
#insurancesales #independentinsurance #sales #bor #salestraining #insuranceproducers

Sep 23, 2021 • 60min
Five Critical Mindsets of Successful Insurance Professionals
Roger Sitkins joins Brent Kelly for another episode of The Agent Leader, focused on the Five Critical Mindsets of Successful Insurance Professionals.
Listen in as the coaches talk through each mindset: Relationships, Productivity, Growth, Integrity and Alignment, and how they pertain to you and your career in an independent insurance agency.
To access the Agency Scorecard, visit www.sitkins.com/scorecard or to learn more about our All Inclusive training programs, visit www.sitkins.com/aim

Sep 9, 2021 • 42min
Specialized for Success - Interview with Joe Vens
ProducerFit graduate and Risk Advisor, Joe Vens, joins Brent Kelly for this episode of The Agent Leader podcast.
Joe drops great tips for younger (and experienced but still growing) insurance producers including:
- "People won't care how much you know, until they know how much you care."
- Having a niche separates you from 95% of your competition that identifies as more generalist type insurance agents.
- How you can create impact from sharing your value proposition in a different way.
- In negotiating, you're always in the best position when you're willing to walk away from an opportunity.
- If you're going to have external success with clients, you've got to have internal success with your team, that you're aligned and on the same page.
- "If you don't buy into a system and process, you are going to be everybody else. And if you're fine being everybody else, do that,"
- The best time to lose business is in the first meeting.
Joe's final words for any insurance producer or risk advisor?
"I would say, spend time and be intentional about, if you're starting out, what risks or what opportunities do you really enjoy spending time in?
Be intentional about where you want to spend your time, and then just make the decision to specialize in that space and commit to it.
Allow yourself during working/selling hours to have a focus around "where do I want to be? And how do I brand myself and market myself as somebody who is a specialist or an expert?"
Maybe that will take some time, but it is true if you are focused on it to outwardly be telling people, 'I have a focus in manufacturing, I have a focus in general contractor risk. I have a focus in retail,' whatever space that you enjoy being in, make a decision that you're going to have a focus in that space."
To learn more about our programs visit https://www.sitkins.com/aim
To hear more episodes of The Agent Leader podcast, visit https://www.sitkins.com/podcast
#insurancesales #independentinsurance #insurance #independentagents #producertraining #producertips #agencyleadership #profit #sitkinsisthesolution #salestips

Aug 25, 2021 • 1h 3min
Transform Your Agency Without Losing Your Sanity
What’s holding you back? In Brent Kelly's most recent webinar he discusses three traps that prevent agencies from becoming their best version possible.
If you're ready to transform your insurance agency without losing your sanity, listen in to the audio playback of this webinar now!
To access the Agency Scorecard, visit www.sitkins.com/scorecard or, learn more about the all-inclusive model that allows your agency access to all of our training programs for CEOs, CROs, Producers and Account Managers, visit https://www.sitkins.com/aim

Aug 12, 2021 • 19min
Committing to Your Best Version Possible
There is a calling in your life and in your agency to do something great. It starts by really understanding who you can be at that best version possible as a producer or agency leader.
What is your Best Version Possible (BVP), and how are you going to become that?
When you look at this idea of BVP professionally, and personally:
How are my relationships?
How are my interactions?
How is the office productivity?
What do my clients look like
What is the culture of the agency?
What's the culture of my home?
When you really understand what truly is your best version possible, it can be a huge moment for you as a leader, you've just got to eliminate all the "stuff" that gets in your way.
To watch the video recording of this episode or to learn more about our All-Inclusive membership training program for independent insurance agencies, go to https://www.sitkins.com/blog/committing-to-your-best-version-possible

Aug 5, 2021 • 29min
Doer or Dabbler?
It all starts with a decision - are you going to simply dabble in areas of your agency, or are you going to get laser-focused to achieve the results you desire?
In this episode of The Agent Leader podcast, Brent Kelly discusses how insurance agency leaders can transform from a dabbler into a doer.
Every insurance professional needs to make a decision somewhere along the lines of "This is who I am. This is who we're going to be. This is what it's going to look like."
You need to have a compelling vision that you can work towards, and be consistent and stay accountable to it - but it all starts by making a decision.
You can also visit https://www.sitkins.com/blog/doer-or-dabbler
to watch the video of this podcast or read the transcript.
To learn more about our programs that help insurance producers and leaders Sell More, Retain More and Earn More, visit www.sitkins.com/aim
#insurancesales #insuranceagency #independentinsurance #agencygrowth

Jul 29, 2021 • 31min
Is Your Agency Doing the Limbo?
Is your insurance agency doing the limbo? In this episode Brent Kelly and Roger Sitkins discuss 3 key areas where agencies might be bending to get below the bar versus finding ways to hop over the bar and achieve excellence.
To learn more about our all-inclusive training programs, visit www.sitkins.com/programs

Jul 21, 2021 • 34min
Make the 2nd Half of the Year Twice as Good as the 1st Half
Are you poised to make the second half of the year twice as good as your first half - what do you have to do differently to make it happen?
Listen in as Brent and regular guest, Roger Sitkins, talk about how you as an agency leader or producer can Simplify and Focus to set yourself up for a great last half of the year.
Visit www.sitkins.com/scorecard to get your free download on the Agency Transformation Scorecard.

Jul 15, 2021 • 1h 5min
How To End The Good Quarter/Bad Quarter Cycle
One of the biggest challenges all insurance agencies face is consistent sales.
In most agencies, you see the Good Quarter/Bad Quarter Cycle. A Producer prospects like crazy, starts getting sales, prospecting falls off, sales start trailing behind it, they panic and start prospecting again. It's a never-ending cycle that leads to the typical good quarter, bad quarter, good quarter, bad quarter cycle.
The #1 mistake most agencies make is celebrating busy. Do you want results or do you want to be really busy? As a sales organization/Producer, you can grow at any level you want! What does a results-based agency/Producer look like?
- Organic Growth increase by 63% in one year - even during COVID
- 98% Effective Retention
- Hitting an entire year's sales goal by the 1st quarter of the year
Are you ready to be a results-based agency?
Get everyone in your agency on the same page and working toward a common goal - Retaining & Obtaining Ideal Clients. Same goal, different roles!
Our All-Inclusive Membership gives you unlimited access to:
- ProducerFit training for your sales team
- Account ManagerFit training for your service team
- Chief Revenue OfficerFit training for you sales leaders
- CEO Boot Camp for your management team
- Monthly Sales Meeting for your sales and sales leaders
- The Better Way University for your Small Commercial & PL teams
- The Better Way Bi-Monthly coaching sessions for SCL & PL
All for one monthly price. Plus, if you register as a result of this webinar, your first payment won't be until 8/15/21. As with all of our programs, membership comes with a 100% Money Back Guarantee. Get a jump start on the second half of 2021 today and finish the year strong! To register go to https://www.sitkins.com/aimgo


