The IAB UK Podcast

On this week’s episode, our CMO James Chandler is joined by Blis’ Amy Fox, The Media Leader’s Ella Sagar and MiQ’s Stephen Emsall for a look at how omnichannel marketing has evolved in recent years to adapt to the changing needs of consumers. Their conversation ranges from the shift in media buying and measurement, from a siloed approach to a more holistic one, to the activation of omnichannel campaigns and what opportunities advertisers can turn to in the absence of cookies.Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

IAB UK's annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together leaders from across the world of digital advertising to discuss shared challenges, debate the big issues and help build a better future for the industry.While we were there, we took the opportunity to speak to some of the 150+ delegates for The IAB UK Podcast. In this special episode, we speak to Sky News’ Political Correspondent, Sophy Ridge, Ipsos' Chief Executive, Kelly Beaver, 4 Day Week Global's Dr. Dale Whelehan, and many more media leaders and industry legends.Read a write-up of all the sessions, watch the highlights film, and check out all the photos from the two-day event here: https://www.iabuk.com/leadership-summit-2024Book your ticket for Engage 2024 here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

Recorded live at Sopwell House in St Albans, Sky News' Political Correspondent Sophy Ridge joins the IAB's Charlotte Robinson for a sit-down chat ahead of her speech at Leadership Summit 2024. Sophy discusses the major themes that could shape a UK General Election campaign in 2024, where she gets her news from and the political moments she's keeping an eye on, in what looks set to be the biggest ever year for democracy.Find a summary of all the sessions at Leadership Summit 2024, including Sophy's speech, here: https://www.iabuk.com/news-article/leadership-summit-2024-highlightsTake a look through our photo album from Leadership Summit 2024 here: https://www.flickr.com/photos/iabuk/albums/72177720315387279/ Hosted on Acast. See acast.com/privacy for more information.

To coincide with International Women's Day, Friday 8 March, Emily Roberts is joined live at IAB HQ by VIOOH's International Business Development Manager, Patricia Tarson, the Responsible Marketing Agency's CEO & Founder, Hannah Mirza and The Trade Desk's Lead Associate Account Director, Nadia Sultana.Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the pressing issue of gender pay disparity, a lack of meritocracy in hiring, and the need for education around unconscious bias.IAB UK members can book their free spot at our next Last Thursday Club event, Creator Marketing, here: https://www.iabuk.com/events-training/last-thursday-club-creator-marketing Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by journalist & copywriter, Ellen Hammett, and Broadcast & Audio Description Manager at the Royal National Institute of Blind People, Sonali Rai. Their conversation digs into a recent article Ellen wrote for Marketing Week about disability inclusive marketing, covering how AI is advancing accessible advertising, what smaller brands can do on lower budgets, and why accessibility shouldn’t be an afterthought but embedded within all campaigns.Read Ellen's Marketing Week piece 'Why brands could be losing billions by failing to make their marketing more disability inclusive': https://www.marketingweek.com/brands-losing-billions-failing-marketing-disability-inclusive/ Hosted on Acast. See acast.com/privacy for more information.

Join James as he chats with Will Scougal, Founder & Managing Director of Make My Day, the first augmented performance marketing agency. Explore the world of AR and its game-changing role in brand communication, learn the origins of Make My Day, and discover Will's highlights from the IAB's first AR roundtable.Learn more about Make My Day at: https://www.makemyday.tech/Discover our top takeouts from the IAB's inaugural AR roundtable here: https://www.iabuk.com/news-article/top-takeouts-iab-uks-first-ar-roundtableTickets for Engage 2024 can be found here: https://www.iabuk.com/events-training/engage-2024IAB UK members can submit to speak at Engage by Monday 18 March: https://www.iabuk.com/news-article/engage-2024-speaker-submissions-now-open Hosted on Acast. See acast.com/privacy for more information.

It’s an IAB UK double-act this week on the podcast as James chats with our Chief Digital Cheerleader, Joy and Director of Marketing, Tom Stevens, about rediscovering the joy of digital. Discover the story behind the campaign’s inception, the creative magic that brought it to life, and Joy’s eclectic career path so far. *Spoiler* she may or may not have been the star of a well-known Christmas ad…Rediscover the Joy of Digital at: https://www.iabuk.com/joyofdigitalFollow Joy on LinkedIn: https://www.linkedin.com/showcase/joy-t-b/Read Joy's agony aunt column in Campaign: https://www.campaignlive.co.uk/article/dear-joy%E2%80%A6-late-prepare-%E2%80%9Ccookie-pocalypse%E2%80%9D/1858930 Hosted on Acast. See acast.com/privacy for more information.

With Google finally phasing out third-party cookies this year, it's a great time to speak to an organisation that has been working on their solution for several years already. This week, James speaks to Teads’ Head of Data for the UK & Netherlands, Jamie Toward, about the Teads Media Barometer, the big calendar events in 2024, the level of preparedness for the post-cookie future, and how brands and agencies can maximise the opportunities.Explore the Teads Media Barometer here: https://www.teads.com/contextual-media-barometer-2023-trends/Find our 'Post-cookie preparation' page online at: https://www.iabuk.com/postcookie Hosted on Acast. See acast.com/privacy for more information.

To coincide with the latest instalment of IAB Compass, our report to help the industry navigate the future of digital advertising, IAB UK's CEO, Jon Mew, is joined live at IAB HQ by Mindshare's Head of Futures and Innovation, Sophie Harding; Carat Global's Head of Media Futures, Dan Calladine; and OMG UK's Head of Futures, Phil Rowley.Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the democratization of tech, social commerce, gentle tech, generative AI, and a look at what might become the dominant form of interactions online.IAB UK members can download the full IAB Compass report here: https://www.iabuk.com/compass Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The Crux - a three part podcast series in partnership with Google, taking on the big questions marketers should be asking themselves.In this third and final episode, James speaks to WACL President Nishma Patel Robb about closing the female leadership gap. The conversation is a fascinating journey through the evolution of women in advertising – from past stereotypes to present realities – as well as looking ahead to the future as we explore the need for balanced leadership right at the top. And of course they also get to The Crux of the matter to ask: ‘How does your agency change the language of leadership?’If you haven't yet caught up on episodes 1 and 2, check them out now, and if you'd like to hear more from the IAB and Google, check out IAB Europe’s Talking AI series here: https://open.spotify.com/show/336RNLIfzDAGYahWOlEriU?si=636390121e284b65 Hosted on Acast. See acast.com/privacy for more information.