The IAB UK Podcast

Welcome back to The Crux - a three part podcast series in partnership with Google, taking on the big questions marketers should be asking themselves.In this third and final episode, James speaks to WACL President Nishma Patel Robb about closing the female leadership gap. The conversation is a fascinating journey through the evolution of women in advertising – from past stereotypes to present realities – as well as looking ahead to the future as we explore the need for balanced leadership right at the top. And of course they also get to The Crux of the matter to ask: ‘How does your agency change the language of leadership?’If you haven't yet caught up on episodes 1 and 2, check them out now, and if you'd like to hear more from the IAB and Google, check out IAB Europe’s Talking AI series here: https://open.spotify.com/show/336RNLIfzDAGYahWOlEriU?si=636390121e284b65 Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The Crux, an IAB UK Podcast mini-series in partnership with Google. Over three special episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 2, we're asking 'How can you build trust with customers through more transparent data practices?'. As conventional ad targeting methods become outdated, James investigates the strategies and explores the benefits of a new privacy-first path forward for marketers. To get to the heart of the issue, James is joined by Assembly Global's Femi Taiwo, Author and psychologist Nathalie Nahai, and Google's UK Privacy Lead, Adam Taylor.Join us next week for Episode 3 when James will be joined by WACL President, Nishma Patel Robb, to journey through the evolution of women in advertising and look ahead to the future exploring the need for balanced leadership at the top.  This episode of The IAB UK Podcast is brought to you in partnership with Google. Hosted on Acast. See acast.com/privacy for more information.

Welcome to The Crux, a new IAB UK Podcast mini-series in partnership with Google. Over the next three episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 1, we're asking 'What results do you want from your next campaign?', exploring the impact the shift away from linear consumption has had on content creators, and the opportunity for marketers to effectively measure campaigns and reach audiences. To get under the skin of this issue, James is joined by eBay’s Head of Media Strategy & Investment Toby Foy, YouTube creator Uche Natori, and Tom Sherwood, Product Lead at YouTube UK.Join us next week for Episode 2 when James and his guests will be unlocking the privacy and trust opportunity by asking: how can I build trust with customers through more transparent data practices?This episode of The IAB UK Podcast is brought to you in partnership with Google. Hosted on Acast. See acast.com/privacy for more information.

With one of the more surprising government reshuffles seeing David Cameron make an unexpected return to front-line politics and with an election looming next year, James sits down with the IAB's Head of Policy & Regulatory Affairs, Christie Dennehy-Neil, to explore where all the uncertainty leaves digital advertising and to unpack the various regulatory activity which affects our industry. Christie chats about the Online Advertising Taskforce, the Online Fraud Charter and our public affairs work with policymakers, while sharing highlights from our recent Digital Dividend report and the roundtables we've been hosting around the UK with MPs. Read the full Digital Dividend report at https://www.iabuk.com/digitaldividend Hosted on Acast. See acast.com/privacy for more information.

Christine Armstrong is an expert and vlogger on the future of work. A regular on the stage at IAB UK Leadership Summit - and always an audience favourite - we wanted to bring her energy, humour and insight to a much wider IAB audience and so invited her to be a guest on the podcast, and she doesn't disappoint. In this chat with James, Christine shares some of the insight she's gleamed from her latest tranche of interviews with business leaders, giving her view on meeting culture, LinkedIn interactions, and why Imposter Syndrome might not be nearly as much of a problem as 'Hancock Syndrome'. If this episode whets your appetite to find out more about Christine, follow her on LinkedIn at https://www.linkedin.com/in/thechristinearmstrong/ Hosted on Acast. See acast.com/privacy for more information.

Hot on the heels of our new event, Retail Media Upfronts, we are joined by Jill Orr, Criteo’s Managing Director for Enterprise in EMEA and Lee Roberts, Media Sales Director at Tesco Media & Insight Platform giving us the inside scoop on the opportunities this growing channel presents for advertisers Hosted on Acast. See acast.com/privacy for more information.

DOOH accelerated during the pandemic, but its full benefits are only now truly being understood. The UK has been seen to lag behind Europe in untapping the true potential of programmatic DOOH, but are we now finally ahead of the curve? A big questions, and fortunately our member experts have answers...In this special LIVE episode recorded at October's Last Thursday Club at IAB UK HQ, Digital-Out-Of-Home experts from Global, VIOOH and Omnicom Media Group chat to James Chandler to unpack how programmatic is transforming DOOH, explore need-to-know’s for preparing for a programmatic future, and share what excites these specialists the most when it comes to prDOOH. Hosted on Acast. See acast.com/privacy for more information.

As Absolute Radio celebrates 15 years on air, Content Director Paul Sylvester looks back on a decade and a half of the growth, brand extensions and long-standing commercial partnerships that have defined one of the UK's most popular radio stations. Chatting to James Chandler fresh off the back of a month of 15th birthday celebrations, Paul discusses how shifts in digital listening have brought about new opportunities for brands to sit alongside the trusted content, shares his highlights from over the years, and reveals his dream presenter signing. Find out more about how Absolute Radio have celebrated their 15th birthday here: https://www.bauermedia.co.uk/news/absolute-radio-announces-15th-birthday-celebrations/ Hosted on Acast. See acast.com/privacy for more information.

In an extended episode of The IAB UK Podcast, Nicola Kemp joins James for a fascinating conversation about the business advantages of embracing flexible working, retaining and helping women to thrive in the ad industry, and the stereotype that having children kills career ambitions. Nicola - who is Editorial Director of Creativebrief and a member of WACL - addresses ME-EO culture (CEOs who mirror their preference to be in the office across the wider organisation), shares her own experience of coming back to work post-mat leave, and discusses how industry framework DICE is making 'manels' a thing of the past with a truly inclusive approach to events. Hosted on Acast. See acast.com/privacy for more information.

With the average person being exposed to hundreds of advertising messages every day, how do you insert your brand into the "highlights reel" of a consumer's day? In this episode, Ian Forrester, founder of DAIVID, tells James Chandler that the key to being noticed, remembered and liked is all about emotion.DAIVID is one of the industry’s leading voices when it comes to creative effectiveness and is on a mission to redefine advertising research.Ian and James discuss emotion and people’s emotional response to advertising, as well as what types of emotion can drive things like behaviour change in the face of the industry's obsession with spreadsheets and metrics. Find out more about DAIVID here: https://daivid.co/ Hosted on Acast. See acast.com/privacy for more information.