The IAB UK Podcast

“Know more than the next person.” So said Alex Jenkins, Editorial Director of Contagious at IAB UK’s Engage on Wednesday 5 June. And if you missed it, there’s no better way to know more about what happened there than the next person than by listening to this special episode of the IAB Podcast.Recorded on-site at the Barbican, host James Chandler, CMO at IAB UK, catches up with speakers from the day who tell us what they talked about on stage, how the internet lets them be their best selves and what they’re optimistic about for the future. That’s all before getting onto the gritty detail of what their most used emoji is.In this special episode, hear from Tina Daheley, Caroline Criado Perez, Charlie Craggs, Alex Jenkins, Nigel Tierney and more. The IAB UK podcast will be back to our usual format in two weeks with the final episode of this season. Hosted on Acast. See acast.com/privacy for more information.

Since Coca Cola used Santa Claus to help sell Coke in the 1920s, advertisers have looked to trusted and influential faces to promote their products. 100 years on, influencer marketing looks very different and seeing #spon on more and more posts and platforms can be confusing. Luckily for us, we’ve got Olly Lewis, MD at THE FIFTH and Alice Audley, Founder and CEO of Blogosphere on this episode to help us understand how it works. Things get all international in Two Minutes On as James chats ‘down the line’ to Dr Peter Day from San Francisco. Quantcast’s CTO, who will be on stage at Engage in under a week, talks us through machine learning, artificial intelligence and what the hell it means for advertising. The IAB’s Jessie Sampson and Tom Stevens spill the beans on all the latest Engage goss in Overheard at the IAB and host James Chandler rounds up another episode grilling Facebook’s Nick Baughan. Pirate or ninja, Nick? Get your tickets for Engage here Hosted on Acast. See acast.com/privacy for more information.

Tick, tock, tick, tock. There are just twenty short days until over 1,000 of media and adland’s finest minds gather at the Barbican for IAB UK’s annual event, Engage and in this episode James speaks to one of the speakers, Natalie Bell. The Managing Director of MG OMD gives us a sneak peek into the talk she’ll be giving on stage, “Advertising to four year-olds”. With more chat about the topic than ever before, we put Self-Regulation under the spotlight in Two Minutes On. The IAB’s Public Policy Manager James Davies clarifies-the-complex and dumbs-down-the-daedalian to explain what self-regulation actually means. Engage virgins Rachel Arch and Aaron Graham from the IAB tell us what they’re most looking forward to at Engage in Overheard at the IAB, and to round it all off, find out what keeps News UK’s Ben Walmsley awake at night. (Spoiler: it’s not the prospect of a minute-long grilling from James Chandler.) Get your tickets to Engage 2019 here. Members come half price; advertisers and agencies come for free. See the full speaker list for Engage here, including The Telegraph, Contagious, Spotify, Google, Quantcast, Snap Inc. and many more… Hosted on Acast. See acast.com/privacy for more information.

In episode 6, George Bettany, Founder of Sanctus and Eva Grimmett, Group Chief Strategy Officer at Havas join the IAB’s James Chandler to talk mental health. In this frank and open conversation, George and Eva talk about their own struggles with mental health issues and the incredible work both have done to open up the conversation around mental health, especially in the workplace.Jon Hatfield, Head of Advertising Product & Technology at Shpock gives us a swift and brilliant Two Minutes on app-ads.txt. And don’t pretend you know what that already is because we don’t believe you.Continuing the mental health theme, Polly and Steph from the IAB talk about their recent training as Mental Health First Aiders and the important role that MHFAs will play at IAB UK.Finally, hear how Nigel Gilbert from AppNexus copes under the spotlight taking James’ hard-hitting questions in ’60 seconds with’. The pressure reveals why he keeps gets taken off meeting invites. It’s a wonder James can get a word in edgeways…Find out about Mental Health First Aiders hereFind out more about Sanctus hereSign up for IAB’s Engage on Wednesday 5 June Hosted on Acast. See acast.com/privacy for more information.

“In diversity there is beauty and there is strength”, said Maya Angelou. Building a strong, sustainable and – frankly – beautiful digital advertising industry is a priority for the IAB, and in this episode we focus on Diversity, Equality and Inclusion. James is joined by Sarah Barnes, People & Culture Director at Bauer, and Rak Patel, Head of Sales at Spotify for the roundtable, while the IAB’s Jane McNeill and Sophia Amin give an update on the work that the IAB specifically is doing on ID&E.  Simplifying the tricky topic of Universal User IDs in just two minutes is Index Exchange’s Head of Marketplace Development, EMEA, Richard Nicolson. And finally, enjoy a game of spot-the-difference, as James shakes things up on how say Dara Nasr’s name. Twitter’s Dara NAS-A (ahem) joins us for a thorough grilling in 60 seconds with…Enjoy! Check out the IAB’s Diversity Hub Book your tickets to Engage here Hosted on Acast. See acast.com/privacy for more information.

Ad tech, advertisers, agencies, lend us your ears for Episode Four, as host James Chandler turns his attention to all things aural. Global’s Guy Jones and Acast’s Chris Wistow join our roundtable to talk all things audio, while sound connoisseur Sam Crowther gives us a whirlwind explanation of Sonic Branding in Two Minutes On. We can confirm that no blue hedgehogs were hurt in the making of this segment.The inside track on life at the IAB comes from our brand new Standards Manager Keren Tal talking about the upgrade to the Gold Standard and Catherine Cribbin returns to the podcast to share some highlights from Digital Britain last week.The episode concludes with James grilling the Guardian’s Nick Hewat and leaving us all wondering why he isn’t allowed to return to Cuba…Read about Gold Standard 1.1 hereFind out what happened at Digital Britain and watch the film hereUpdate: in Overheard at the IAB, we referenced the Become the Editor session at Digital Britain but forgot to mention that Grazia were also part of that brilliant collaboration of publishers and news brands. Sorry Grazia. Hosted on Acast. See acast.com/privacy for more information.

Order! There may be mayhem in the Houses of Parliament, and at the time of writing we do not know exactly when Britain will leave the EU, but this Brexit episode of the IAB UK podcast will be sure to bring a bit of calm into your lives. We should probably clarify this was recorded on 18 March and frankly by the time you listen, anything could have happened. We couldn’t bring ourselves to make a whole episode on Brexit, so we gladly turn our attention to Programmatic Guaranteed in Two Minutes On as we hear from MG OMD’s Lee Brisco. And in Overheard at the IAB, Lucy Harrington remembers her favourite sessions at Leadership Summit while George Hopkinson updates us on what happened in the Townhalls. As ever, host James Chandler goes full Paxman for a wide-ranging 60 second interview with Microsoft’s Ravleen Beeston. Just don’t ever borrow anything from her because the universe will get you… -- Tw: @iabuk Insta: @iabuk podcast@iabuk.com -- Visit our Brexit Hub here Watch the video and see what happened at Leadership Summit here --Check out the Super Bowl Xbox example here and the Tommy Hilfiger Adaptive here-- Thanks to our sponsor Verizon Media and to SNK Studios & Acast for their support. Hosted on Acast. See acast.com/privacy for more information.

To quote Jimmy Cliff, “I can see clearly now, Episode 2 of the IAB podcast is here”. Yes, we’re tackling a big issue in digital advertising: transparency. Where is your money going when you buy ads online, and who is adding the most value? There’s plenty being done by the IAB to tackle it, but this episode gets the view of Rowly Bourne from Rezonence and Lauren Dick from MailMetroMedia to hear why it’s an issue they care so much about. The IAB’s Chief Digital Officer Tim Elkington boldly takes on the topic in “Two Minutes On…” and the IAB UK inside scoop comes from Sophia Amin sharing the vital work happening on Inclusion, Diversity and Equality.  Finally, find out what Quantcast’s UK Managing Director Ben Murphy and Demi Moore have in common. --Tw: @iabukInsta: @iabukpodcast@iabuk.com --Find out more about our Transparency FAQs Read what we’re doing on Inclusion, Diversity and Equality --Thanks to our sponsor Verizon Media and to SNK Studios & Acast for their support. Hosted on Acast. See acast.com/privacy for more information.

The IAB UK Podcast returns for 2019 and the only difficult thing about this ‘difficult second album’ will be getting your head around econometrics.In this first episode of Season 2, host James Chandler from the IAB tackles all things Measurement, chatting to Lolly Mason of Celtra and the IAB’s Hannah Bewley about our new Measurement Toolkit and the need to move on from click-through rates.Mindshare’s Arvind Kapavarapu blows our minds explaining Econometrics in just two minutes; and in Overheard at the IAB, James catches up with new Head of Marketing Tom Stevens and Industry Initiatives Guru Catherine Cribbin to find out what happened on National Anti-Click-Through Rate Day.Finally, a hard-hitting interview with The Trade Desk’s Anna Forbes reveals…how she pronounces gnocchi.Tw: @iabukInsta: @iabukpodcast@iabuk.com--Read our Measurement ToolkitFind out more about Digital Britain and book tickets--Thanks to our sponsor Verizon Media and to SNK Studios & Acast for their support. Hosted on Acast. See acast.com/privacy for more information.

In this special one-off episode we bring to you the best of Nonference – hot off the press.Hear from the quiz masters at BuzzFeed on how they tackled running a session at Nonference, getting punters to make their own quizzes on crucial topics like ‘what type of garlic bread are you?’ for their different media brands. We caught up with Kathleen Moroney of Red Apple Creative and Jamie Morton from My Dad Wrote A Porno on podcast advertising and really knowing your audience. And we couldn’t resist stealing 5 minutes from Katy Winter from Mail Metro Media to tell us about key decisions the MailOnline picture desk have to make every day... such as whether to muz or to pixilate that oh-so-famous Orlando Bloom paddleboard snap.We even popped over to the Rezonence area to hear from those having a go at using their mind to pour the perfect pint!Tw: @iabukInsta: @iabukpodcast@iabuk.com Catch some more of the action from NonferenceWatch our wrap up videoThanks to Acast and SNK for their support. Hosted on Acast. See acast.com/privacy for more information.