The IAB UK Podcast

With latest figures suggesting that the newspaper industry stands to lose £50 million due to keyword blocking during the Coronavirus outbreak, content verification is back in the spotlight. In this episode, James Chandler talks to BBC Global News' Programmatic Trading Manager for EMEA, Emily Roberts, about how the BBC's commercial arm are tackling this issue. Emily also discusses the role of trusted news at the moment and why social distancing might be the perfect time to borrow a dog...For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

The latest guest to join James live from social distancing at home is Google's UK Director of Agencies Matt Bush. Whether via Joe Wicks' PE lessons on YouTube, a new reliance by teachers on Google Classroom, or a nation suddenly turning to Google Hangouts, there's a lot going on at remote Google HQ. As well as sharing some of his own working from home habits, Matt reveals some of the efforts Google is making to support the World Health Organisation and to keep public service information flowing.For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

With the world united in isolation and facing an unprecedented period of social distancing, the mental health issues inherent in that speak for themselves. James Routledge co-founded Sanctus to make it easy for employees to talk to a professional about their mental health. At a time when it's critical we keep talking about how we're feeling, James Routledge joins the IAB's James Chandler to discuss the importance of discipline and self-motivation in looking after your mental health, why people will be going through heightened anxiety during this period and why talking about how you're feeling - even if it's just on Houseparty - should be top of mind for all of us.For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

As week two of the nation working from home comes to an end and Prime Minister Boris Johnson tests positive for Coronavirus, the IAB UK Podcast turns to the fountain of all media knowledge, Enders Analysis, for a frank assessment of the impact of COVID-19 on the media industry.In this episode, James speaks to Enders Analysis' Head of Tech, Joseph Evans, about who's up, who's down and why the app store charts are looking a little less than normal.For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

With the majority of the digital ad industry decamped to their studies - makeshift or otherwise - how are we all adapting to a new 9-5? And, from Zoom Zumba to Slack contests, what does the WFH routine consist of? James Chandler sat down with Digiday’s Senior Correspondent Lara O’Reilly to discuss how companies are coming up with innovative ways to engage and motivate their staff remotely. Plus, what brands are walking the walk when it comes to demonstrating genuine brand purpose during the COVID-19 outbreak? For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

As the digital ad industry navigates the COVID-19 outbreak and establishes a new WFH routine, we’re taking a break from our usual podcast format to bring you shorter, more regular episodes for the next few months. Coming to you from his makeshift recording setup in Berkshire, James Chandler will be getting news, views and advice from across our sector, starting with IAB UK’s CEO Jon Mew. Jon joins James (virtually) to explain how we will be working to support members during this period of social distancing, the vital importance of staying connected and the *special* moment the IAB staff collectively sang him Happy Birthday via Zoom. Hosted on Acast. See acast.com/privacy for more information.

Where can you get expert insight on content verification practices, the biggest industry news from the past week and a quickfire Q&A with Reach’s Piers North? Look no further. In this week’s episode of the podcast, we sit down with GSK’s EMEA Senior Media Director Jerry Daykin and Katie Grosvenor, Head of Sales for Northern Europe at Integral Ad Science, to talk safety, suitability and how brands can get the balance right. Channelling Andrew Marr, we also chat to Campaign’s Global Digital Editor Omar Oakes for our own review of the papers (and by papers, we actually mean online news). From Tesco to TikTok, what’s hot this week? Plus, why all bets are off when it comes to 2020 predictions. Finally, Reach’s Group Digital Director Piers North is in the coveted quickfire question seat, talking useless tech, first jobs and party tricks. Hosted on Acast. See acast.com/privacy for more information.

Does the Digital Skills Gap really exist? How can you avoid being a #clickhead? And just what do Paul Gubbins and Hugh Grant have in common? Some big questions on the IAB UK podcast this week and a host of wonderful guests to answer them. Following the launch of our Digital Skills Gap research with Middlesex University, we’re joined by MG OMD’s Kat Bozicevich and - from our new charity partner the Media Trust - Jasmine Dotiwala and recent grad and Gen Z rep, Tomi Ojo. From ensuring diversity in the workplace to the role of mentoring, tune in for plenty of advice on how to bridge the gap and nurture top talent. We’re also celebrating the return of National Anti-Click-Through Rate Day with a debut podcast appearance from our new Head of Research and Measurement Elizabeth Lane. Get excited about econometrics, dabble in A/B testing and, whatever you do, don’t be a #clickhead. Finally, the aptly billed programmatic supremo Paul Gubbins is in the quickfire question hot seat talking acronyms, Oasis and… black pudding.  Hosted on Acast. See acast.com/privacy for more information.

They say good things come in threes and they’re obviously right – season three of the IAB podcast kicks off with three fabulous guests in the form of futurist Tracey Follows, IAB UK chairman Richard Eyre and Buzzfeed’s Head of Buzz Remee Patel (who possibly has the best job title in existence).From space travel to the tech due a comeback, Tracey chats to host James Chandler about what digital innovations will take off in the 2020s. Meanwhile, following our Digital Trust Forum last month, the t-word is on the agenda with Richard as he shares his wisdom on how we can rebuild it. Finally, Remee slides into our DMs for some gentle interrogation on quizzes, viral content and bacon naans – of course.Special prizes for spotting the moment in the week that James' voice altogether failed him... Hosted on Acast. See acast.com/privacy for more information.

Season 2 Episode 10: Emerging Digital The IAB’s Head of Marketing Tom Stevens takes the reins in the final episode of season 2, with a roundtable looking in more detail at two areas of emerging digital: emotional targeting and camera marketing. Unruly’s Becky Waring and Snap’s Ed Couchman help us understand these two areas in more detail and what to expect in future.Charlie Glynn from Havas shares a bitesize look at programmatic with Two Minutes on Bid Shading and the IAB’s Sophia Haynes lets us in on plans for the project she’s leading on Direct To Consumer brands. She also looks back at this season of the podcast and recalls some of her highlights.To round off the season, we catch up with IAB UK CEO Jon Mew and learn about his extraordinarily talented ears.See the Engage highlights here IAB UK are hiring - find out more Hosted on Acast. See acast.com/privacy for more information.