The IAB UK Podcast
IAB UK
IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Jun 3, 2020 • 20min
Stay Engaged Session 14: 'Advertising in 2030' with Essence
What will advertising look like in 2030? Will it even exist? In this Daily Offstage Session hear the results from Essence’s global study on what the next decade of advertising will look like. Key themes include increasing use of biometrics, technology’s impact on consumer behaviour and the deepening relationship between brands and consumers. Hosted on Acast. See acast.com/privacy for more information.
Jun 2, 2020 • 28min
Stay Engaged Session 13: 'Self-Care & Community' with The Fifth
Our relationship with social media has changed in the face of the crisis. Before the pandemic, experts raised concerns over the mental health of social media users, yet usage is up 40% and influencers are reporting exponential growth. As we connect more with our communities offline, perhaps the pandemic will encourage a kinder community online? The Fifth’s founder Olly Lewis is joined by Dr Sarah Vohra, Victoria Emes and Paula Akpan to discuss. Hosted on Acast. See acast.com/privacy for more information.
Jun 1, 2020 • 24min
Stay Engaged Session 12: 'Empowering real-world change through purpose-led communication' with Facebook
When it comes to having a tangible impact on society, many brands place too much emphasis on talk rather than action. In this daily offstage session, Samantha Williams, Facebook’s Global Category Director for Food, looks at household brands that have defined, built and communicated purpose to drive real-world change via Facebook platforms. Hosted on Acast. See acast.com/privacy for more information.
May 29, 2020 • 15min
Stay Engaged Session 11: 'The Art of Successful Troublemaking' with Microsoft Advertising
Agitation and transformation are the lifeblood of our advertising. But what does it take to be a successful troublemaker? How do you become a fire-starter without starting actual fires? How do you build a career on being contrary, and lead your team to challenge consensus? Join Tor Thompson, EMEA Regional Director for Microsoft Advertising's Business Team as she shares her learnings from the last few years to inspire you to bring about change. Hosted on Acast. See acast.com/privacy for more information.
May 28, 2020 • 29min
Stay Engaged Session 10: 'The Power of Personalisation' with A Million Ads
Creating and interpreting sound has given humans a distinct evolutionary advantage. Our ability to subconsciously filter information and prioritise attention was refined well before the ‘battle for attention’ we all experience in the modern digital world. In this experiential session, Sam Crowther, Executive Creative Director at A Million Ads, explores how our evolutionary legacy can be harnessed by dynamic creative to help brands communicate instinctively. Hosted on Acast. See acast.com/privacy for more information.
May 27, 2020 • 15min
Stay Engaged Session 9: Quantcast's Dr Peter Day diagnoses the health risks of relying on cookies
With a Ph.D. in machine learning, what better person to guide Stay Engaged listeners through a cookie-less future than Quantcast’s Dr Peter Day? In this offstage session, he discusses the benefits of a new, more attractive advertising landscape and shares everything you need to be prepared for what comes next. Hosted on Acast. See acast.com/privacy for more information.
May 26, 2020 • 40min
Stay Engaged Session 8: 'You've Got a Friend in a Podcast' with Acast
The intimacy of podcasting creates engaged and loyal audiences, with listeners looking to their favourite podcasts to help them through tough times. In this session, Acast reflects on connections made, and to be made, through podcasting; featuring Emily Dean from ‘Walking the Dog’, James Barr and Dan Hudson of ‘A Gay And A NonGay’, and Caroline Foran from ‘Owning It: The Anxiety Podcast’. Hosted on Acast. See acast.com/privacy for more information.
May 22, 2020 • 27min
Stay Engaged Session 7: The Assistant Powered Future is Closer Than You Think
With hundreds of millions of Amazon Alexa smart speakers in homes worldwide and Google Assistant available on more than a billion devices, an assistant powered future is much closer than people think. This session, with Rabbit & Pork's John Campbell and Steff Preyer, analyses a day in the near future, envisioning how consumers will use virtual assistants to enrich their everyday lives and exploring what brands can do to get in on the action. Hosted on Acast. See acast.com/privacy for more information.
May 21, 2020 • 25min
Stay Engaged Session 6: The Impact of COVID-19 on the Digital Ad Market
What will the impact of this global pandemic be on the digital ad market? And how will it rebound? Join IAB Europe’s Chief Economist Daniel Knapp for expert insight into the relationship between economic trends and advertising growth, what we can learn from previous recessions, and what’s different this time. Hosted on Acast. See acast.com/privacy for more information.
May 20, 2020 • 15min
Stay Engaged Session 5: 'Purpose, in a Time of Crisis' with Good-Loop
In trying times, ‘good business’ matters more than ever and actions speak far louder than words. In this session, Good-Loop's Founder and CEO, Amy Williams, shares how they are helping brands continue advertising with purpose, while also literally funding the front-line through immediate donations to vital causes. Hosted on Acast. See acast.com/privacy for more information.
