Stay Engaged Session 12: 'Empowering real-world change through purpose-led communication' with Facebook
Jun 1, 2020
24:17
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When it comes to having a tangible impact on society, many brands place too much emphasis on talk rather than action. In this daily offstage session, Samantha Williams, Facebook’s Global Category Director for Food, looks at household brands that have defined, built and communicated purpose to drive real-world change via Facebook platforms.
The IAB UK Podcast