The IAB UK Podcast

In the third episode of our Diversity Unlocks Discovery mini-series with Meta, host Sophia Haynes is joined by Meta’s Carrie Timms, Director of Global Customer Marketing EMEA, and creator and model Clara Holmes - otherwise known as @rollinfunky, who has worked with brands including Boots, Bravissimo and Tesco. They discuss the reality of living with both visible and invisible disabilities, the value of working with creators that can authentically connect with this audience, and why so often it is society that needs fixing - not people. The conversation also covers the findings and learnings of ‘Meet the Billion’, Meta’s audience-first project to shine a light on audiences that are currently not being seen by advertisers - the 1 billion people that are living with a disability globally. Find out more about it here: https://www.facebook.com/business/c/discovery-commerce/meetthebillion Missed the start of the series? Catch up on the first two episodes here: https://open.spotify.com/show/6oq2kymP5sEMIqpEBLuoHy Hosted on Acast. See acast.com/privacy for more information.

In this final episode of 2022, James is joined by the IAB's Head of Ad Tech, Chloe Nicholls; Head of Marketing, Tom Stevens; and a familiar voice to regular listeners, Head of Policy & Regulatory Affairs, Christie Dennehy-Neil.Their chat covers all the latest legislative news from the year, explores how businesses have spent their time prepping for 2024’s deprecation of third party cookies, and looks back on the joyful return of IRL events. In digital advertising-unrelated news, you can also expect predictions for 2023, ranging from retail media and cookies to Cremant and shell suits... much to look forward to next year!Thanks to all of our listeners for tuning in to The IAB UK Podcast in 2022, and we'll be back in 2023. Happy Christmas! Hosted on Acast. See acast.com/privacy for more information.

With 2023 mere weeks away, we’ve got media trends extraordinaire Dan Calladine on The IAB UK Podcast to give us his expert take on the trends set to shape the year ahead. As James explains, it’s IAB etiquette now that Dan, who is Head of Media Futures at dentsu International, joins us on the podcast at this time of year just as he’s putting the finishing touches to his annual predictions. James and Dan delve into 10 significant media trends for 2023. Some you would expect, such as retail media and life post third-party cookies, as well as some you might not, such as fascinating thoughts around community and the rise of super apps. It’s a must-listen 30 minutes to set you up for what’s to come.   Hosted on Acast. See acast.com/privacy for more information.

This episode is the latest in our 'Meet the Founder' series, and this week it's two founders for the price of one as James talks to Kit Chilvers and Iyrah Williams, Co-Founders of Gen Z sensation, Pubity Group. From starting out as Instagram influencers aged 14, their audiences grew in their millions, and after a stint working at LADBible they eventually left to set up Pubity Group.In the episode, James, Kit and Iyrah talk about building a business from scratch, leadership, what it is about Manchester that sees it consistently churn out success stories like Pubity Group and - inevitably - who’s going to win the World Cup this Christmas. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the first ever live episode of The IAB UK Podcast, recorded at IAB UK HQ in front of an audience of members at our second Last Thursday Club. The theme was a trusty favourite of this podcast - attention - and for this live episode we assembled three of the sharpest thinkers when it comes to this ever-changing conversation. At the mics, we had Arunan Senathirajah, Product Partner at Dentsu; Jackie Lyons, Head of Planning at Havas Media; and Ashley Bateman, Group Sales Director at DoubleVerify.We hope this will not be the last of our live episodes, so if you'd like to be in the audience of a future episode keep an eye on IAB UK Events and stay up-to-date on all our work on attention at iabuk.com Hosted on Acast. See acast.com/privacy for more information.

In the second episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, host Sophia Haynes speaks to Fik Woldegiorgis, Meta's Country Marketing Director for EMEA. Through the lens of Black History Month, Sophia and Fik talk about how Black representation in advertising can be improved, explore the wide range of resources already available through BRiM to help companies, and discuss whether spotlighting cultural moments, such as Black History Month, is indeed the best way to forge change. Useful ResourcesBRiM – which stands for Black Representation in Marketing – is a cross industry initiative that provides a free framework with resources companies can use and adopt to not only increase Black representation in marketing but accurately reflect the working population. Find out more hereProud to Be Hub surfaces a wealth of Black creators which you can filter by specific category relevant to a project e.g. from beauty and fitness, to activism and film or by the number of followers they have, depending on campaign objectives. Find out more hereAnd listen to the first episode of this mini-series here. Hosted on Acast. See acast.com/privacy for more information.

This week’s episode comes slap bang in the middle of 2022's Digital Upfronts, IAB UK's month long series of unmissable events with some of the biggest players in digital advertising: Twitter, Amazon Ads, TikTok, Meta, YouTube, Snap - and of course BBC News. As the corporation marks its 100th birthday, James talks to Lori Suchcicki, SVP for Advertising & Commercial Partnerships EMEA at BBC Studios to reflect on the BBC News Upfront which took place at the world famous Broadcasting House on 12 October.They talk about the BBC’s remit outside of the UK and the role it plays with international audiences, why in its centenary year the BBC remains such an authentic and trustworthy storyteller, and how an organisation that is 100 years old manages to balance its legacy with innovation. They also of course discuss the huge BBC names who featured in the star-studded Upfronts line-up: Lauren Laverne, Gabby Logan and Huw Edwards.Find out more about Digital Upfronts and sign up for the events still to come here. Hosted on Acast. See acast.com/privacy for more information.

This week's episode of the IAB UK podcast is about the topic on the lips of everyone in digital advertising: attention. To tackle this topic du jour head on, James speaks to Irina Dzyubinsky, Senior Director of Product Management at Oracle Advertising, about how the industry’s interest in attention has ebbed and flowed, how the terms attention and engagement shouldn’t be conflated, and why, controversially, not everyone sees the importance of attention as a metric. Hosted on Acast. See acast.com/privacy for more information.

The Government’s Data Protection and Digital Information Bill was introduced to parliament in July 2022 and includes changes to both UK GDPR and amends to the Privacy and Electronic Communications Regulations (PECR), including cutting down on ‘user consent’ cookie pop-ups and banners that people encounter when browsing the internet. In this special episode of the IAB UK podcast, James speaks to Eduardo Ustaran, Global Co-Head of Hogan Lovells Privacy and Cybersecurity practice to unpick the details of the bill, understand what it could mean for digital advertising and help your business prepare.Find the latest explainer on the DPDI Bill from IAB UK here. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Season 11 of the IAB UK Podcast. We’re kicking things off with a discussion about ad-supported streaming, the value exchange and how the cost-of-living crisis could impact streaming subscription models. To get deep into this hot topic, IAB UK's CMO James Chandler is joined by Vevo’s Senior Research Manager Cass McDonald and friend of the IAB, Omar Oakes, editor of The Media Leader. Their conversation covers the very fundamental issue of what defines TV and whether we’re using the right language, the balance of hybrid models, why shared experiences remain vital and the role of national broadcasters in a world of global companies. Hosted on Acast. See acast.com/privacy for more information.