10 media trends for 2023, with dentsu International’s Dan Calladine

With 2023 mere weeks away, we’ve got media trends extraordinaire Dan Calladine on The IAB UK Podcast to give us his expert take on the trends set to shape the year ahead. As James explains, it’s IAB etiquette now that Dan, who is Head of Media Futures at dentsu International, joins us on the podcast at this time of year just as he’s putting the finishing touches to his annual predictions. James and Dan delve into 10 significant media trends for 2023. Some you would expect, such as retail media and life post third-party cookies, as well as some you might not, such as fascinating thoughts around community and the rise of super apps. It’s a must-listen 30 minutes to set you up for what’s to come. 

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