The IAB UK Podcast

In this episode of the IAB UK Podcast, we’re joined by Matt Bourn from the Advertising Association to explore the themes behind his new book, Trusted Advertising: How to Harness the Value of Trust in Your Brand.As trust becomes an increasingly important, and complex, part of the advertising landscape, we unpack how it has evolved over time, what’s shaping consumer attitudes today, and why context, creativity and environment all play a role in building (or eroding) trust.From the rise of creator marketing to the impact of AI, the conversation looks at how trust operates across the entire ecosystem, and what advertisers should be thinking about if they want to earn and maintain it.We also discuss the role of industry standards, the challenges of digital environments, and the one key takeaway brands should consider when it comes to building trust in a rapidly changing world. Hosted on Acast. See acast.com/privacy for more information.

Recorded live at IAB UK’s Last Thursday Club, this episode of the IAB UK Podcast dives into one of the industry’s biggest topics: measurement.Bringing together expert voices from across the industry, the conversation explores how measurement is evolving, the challenges advertisers are facing today, and what better, more meaningful measurement looks like in practice.Tune in for a candid, in-the-room discussion capturing the energy and insight of the Last Thursday Club. Hosted on Acast. See acast.com/privacy for more information.

Dan Innes-Taylor, Senior Insight and Outcomes Manager at Global, who builds audio measurement and creative optimisation tools. Sarah Gale, Director of Insight, Data and Outcomes at Global, who models audio impact using multiple data sets. They debate why audio resists digital-style metrics. They explore combining brand lift, econometrics and modelling, plus AI, creative features and benchmarking to better value audio across the funnel.

In the second episode of this special IAB UK Podcast mini-series, produced in partnership with Global, we continue our exploration of the forces shaping the future of advertising and media in the UK.This episode focuses on Global’s move into integrated video and content experiences, following the launch of Global Studios and its investment in The Overlap Network. We unpack what these developments signal at a strategic level, and how they reflect a broader shift towards content, communities and fandom-driven engagement.Host James Chandler is joined by Tony McAllister (Commercial Director for Social Video at Global) and Farhann Cachra (Commercial Strategy Director at Global) to discuss why communities, particularly in sport, are such powerful spaces for connection, how brands can move beyond reach to build deeper relationships with audiences, and what this means for the evolving role of audio, video and content-led advertising in the UK. Hosted on Acast. See acast.com/privacy for more information.

In this first episode of a special mini-series from the IAB UK Podcast, produced in partnership with Global, we explore the work shaping the future of advertising and media in the UK.This episode focuses on the power of communities, and what it really means to connect with audiences in a more human way. Drawing on insights from Global and MG OMD’s Belonging in Britain research, we unpack how people across the UK are finding identity, connection and belonging through shared passions, interests and experiences.At a time when audiences are often reduced to demographics, this research offers a more nuanced perspective, revealing why communities are such powerful spaces for engagement, and what that means for brands.Host James Chandler is joined by Ailsa Mackenzie (Global) and Samantha Redmond (MG OMD) to discuss what the research tells us about modern Britain, why the picture may be more optimistic than headlines suggest, and how advertisers can move beyond one-to-one targeting to engage communities in more meaningful ways.You can download the Belonging in Britain 2026 Key Insights here - https://www.mgomd-belonginginbritain.com/belonging-in-britain-2026 Hosted on Acast. See acast.com/privacy for more information.

The IAB UK Leadership Summit is where some of the industry’s most senior leaders come together to step away from the day-to-day and tackle the big questions shaping the future of digital advertising. From AI and innovation to trust, leadership and the changing media landscape, it’s two days of honest conversation, bold thinking and fresh perspective.In this special episode of The IAB UK Podcast, we went live from the Summit, speaking to a host of industry leaders, speakers and attendees to capture the energy, ideas and debates happening on the ground.It was so bumper, we’ve split it into two parts.In Part One, you’ll hear from Amelia Torode (Ogilvy), Shaun Betts (Omnicom), Parmy Olson (Bloomberg), Nick Buckley (The Coca-Cola Company) and Tom Standage (The Economist), sharing their perspectives on leadership, innovation and the forces shaping our industry.In Part Two, we’re joined by Ugo Monye (broadcaster and former rugby player), Liz Jones (Conker), Julia Clement (Nielsen) and double Olympic gold medallist Lizzy Yarnold, bringing fresh perspectives on performance, storytelling, resilience and partnership.Expect sharp insights, candid reflections and a real sense of where the industry is heading next, straight from the people shaping it. Hosted on Acast. See acast.com/privacy for more information.

The IAB UK Leadership Summit is where some of the industry’s most senior leaders come together to step away from the day-to-day and tackle the big questions shaping the future of digital advertising. From AI and innovation to trust, leadership and the changing media landscape, it’s two days of honest conversation, bold thinking and fresh perspective.In this special episode of The IAB UK Podcast, we went live from the Summit, speaking to a host of industry leaders, speakers and attendees to capture the energy, ideas and debates happening on the ground.It was so bumper, we’ve split it into two parts.In Part One, you’ll hear from Amelia Torode (Ogilvy), Shaun Betts (Omnicom), Parmy Olson (Bloomberg), Nick Buckley (The Coca-Cola Company) and Tom Standage (The Economist), sharing their perspectives on leadership, innovation and the forces shaping our industry.In Part Two, we’re joined by Ugo Monye (broadcaster and former rugby player), Liz Jones (Conker), Julia Clement (Nielsen) and double Olympic gold medallist Lizzy Yarnold — bringing fresh perspectives on performance, partnership, resilience and leadership.Expect sharp insights, candid reflections and a real sense of where the industry is heading next, straight from the people shaping it. Hosted on Acast. See acast.com/privacy for more information.

Jen Wong, Reddit’s Global COO who steers growth, ads and community policy, joins to unpack the platform’s shift from niche forums to a scaled global service. Conversations cover Reddit’s community-first structure, why anonymity fosters honest discussion, contextual targeting and measurement, moderation and voting systems, and how brands can authentically engage with interest-driven communities.

In this episode of the IAB UK podcast James is joined by Elizabeth Lane (IAB UK) and Jeff Youssef (Oliver Wyman), to unpack the latest findings from the AdSpend report - the official measure of the UK digital advertising market.Produced by the IAB UK Insights team and in partnership with Oliver Wyman, AdSpend provides the industry’s definitive view of where digital ad investment is flowing. This year’s report breaks spend down across Platform, Retail Media, Video:TV+, Publishing and Audio, offering a clear picture of the market’s health and direction.If you want to understand where the UK digital ad market is heading, and what it means for your strategy, this episode is for you. Hosted on Acast. See acast.com/privacy for more information.

This special episode is recorded live from unBoxed London 2026, James Chandler (IAB UK) is joined by Jenny Liu (Amazon Ads) to unpack the latest innovation from Amazon Ads, the Creative Agent.Asad Khan (VodafoneThree) also joins James, to talk about how Amazon Ads DSP has evolved into a powerful programmatic solution. Hosted on Acast. See acast.com/privacy for more information.