

SHE-TALKS with Lisa Jones
SHE-com
Looking for your new Biz Besties?"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
Episodes
Mentioned books

Jul 25, 2023 • 49min
Do PR features drive SALES? And running a business with your best friend with Rachel Crawford from Harlow Harry
Can you successfully own a business in partnership with one of your friends? Introducing Rachel and Grant, the co-founders of Harlow Harry, established in January 2019. Best friends with a shared passion for dogs and business, on a mission to redefine pet fragrances. Being fragrance lovers, they wanted Harlow Harry scents to evoke the same joyous response we have to human fragrances, but for our dogs! Since starting they are now stocked worldwide and more recently in David Jones. In today’s episode, we ask some controversial questions, we chat cashflow, collaborating with brands in the same industry and what’s gone WRONG along the way. We chat: ✨ Costly 3PL NIGHTMARES and how you can avoid them ✨ Why Rachel is GLAD she said NO to a major retailer and what happened next! ✨ The best TECH STACK to increase average order spend and SAVE YOU HOURS … and SO much moreYou can find Harlow Harry at @harlowharry and https://harlowharry.com.auThis week's PRODUCT YOU SHOULD KNOW ABOUT is Bourbon Maple Splash by Tweed Real Food. Check out their website or follow them @tweedrealfoodHave you got a product we should know about? Tell us hereWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The AcademyHave an idea for an episode or want to connect? Reach out at @shecom.coSend us Fan MailThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Jul 18, 2023 • 43min
What to do when demand for your product DROPS with Ann Thai from Amaia Lashes
“I think if I didn't create that brow product then we probably wouldn't be here right now.”In today’s episode, we’re chatting with Ann Thai from Amaia Lashes, a former criminal law paralegal who launched her business back in 2020 just three days after giving birth to her second child. Although operating for LESS than 18 months Ann has turned over $1.85 million dollars in less than 18 months and now supports herself, her husband and their two young children. Before starting this business Ann would buy businesses, improve them and sell them for a profit so in this episode we are covering ALL of her learnings both personally and professionally to get to where she is today.You’ll hear: ✨Why Ann didn’t give up after 50 no’s when trying to create her product ✨The EXPENSIVE lessons made along the way including the one that DOUBLED the cost of shipping✨How Ann pivoted QUICKLY when she realised her products weren’t in demand any more … and SO much moreAMAIA LashesVisit their Website hereFollow them on their Instagram @amaia_lashesThis week's PRODUCT YOU SHOULD KNOW ABOUT is SARA Skin Dewy Duo. Check out their website or follow them on Instagram @saraskin_Have you got a product we should know about? Tell us here.WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The AcademyHave an idea for an episode or want to connect? Reach out at @shecom.coSend us Fan MailThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Jul 11, 2023 • 50min
Selling a pair of pyjamas every 10 MINUTES and LEVERAGING paid advertising w/ Tess Nguyen from Midnight Mischief
Are you SCARED to leave your full-time day job to pursue your side hustle? Are you having the feeling of, “What if it doesn’t work out?” That was Tess, she was terrified of leaving her stable physiotherapist career but at the end of 2020 she FINALLY sat down and got a handle on her numbers ... She realised she was making $250,000 A MONTH and quit to run Midnight Mischief full time. After purchasing the business for $15,000 off Gumtree, Tess has leaned into influencer campaigns, PR and more recently paid marketing to grow and scale Midnight Mischief to over $2 million dollars in revenue. Her pyjamas have been worn by some of Australia’s favourite influencers and celebrities and she’s been featured in huge media publications. Today we talk about how this all came about but more importantly, the mistakes she’s learnt along the way and the marketing tactics you can implement in your own business. You’ll hear: ✨How Tess overcame SELF DOUBT and IMPOSTER SYNDROME in order to quit her full-time job ✨What MARKETING CHANNELS are working NOW and how they’ve changed ✨The mistake Tess made that left her with THOUSANDS of units of stock, and how she sold them … and SO much moreYou can follow Tess over at @midnightmischiefsleepwear , @tessngyuen_ and on https://www.midnightmischief.com.au/This weeks PRODUCT YOU SHOULD KNOW ABOUT is Bilum & Bilas. Check out their website or follow them on Instagram @bilumandbilas Have you got a product we should know about? Tell us hereWant More: Do you want to have your own online brand but have no idea where to start? Check out our latest program Start Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, overwhelmed in your business and want to double your sales in 90 days check out The AcademyHave an idea for an episode or want to connect? Reach out at @shecom.coSend us Fan MailThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Jul 4, 2023 • 56min
How to RAISE CAPITAL, SCALE and SELL your business with Taryn Williams from The Right Fit & #gifted
If you went on holiday for a month tomorrow, would your business still operate? Would it still grow? If you’re looking to sell your business there are a few questions you need to be asking yourself and to share her wildly successful exit story (AND all of the fun beforehand) I am joined by someone I’ve had an E-com crush on for a very long time … Taryn Williams!Taryn is the powerhouse behind Wink Models, The Right Fit & #Gifted and in this ep we’re going into the nitty gritty details behind raising capital, exiting a business and setting yourself up to scale from day one. Aside from growing these incredible businesses, Taryn is also regularly in the media and a speaker of choice for many businesses including Mumbrella, Business Chicks, Vivid, The Collective Hub and SHE-com of course.This ep is longer than our usual SHE-talks E-commerce episodes but MAKE SURE you stick around to the end as we talk about all things personal branding and how YOU can position yourself as the expert in your field. You’ll hear: ✨The things you NEED to do to set your business up to SELL✨How to get your products into the hands of influencers & content creators FOR FREE ✨Why your personal brand is important (ESPECIALLY if you want to exit!) … and SO much more Follow Taryn over @tarynwilliams, @hashgifted and @winkmodelsThis week's PRODUCT YOU SHOULD KNOW ABOUT is Strapsicle. Check out their website or follow them on Instagram @strapsicleHave you got a product we should know about? Tell us hereWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test your idea and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co and join us in the FREE SHE-com Facebook group here.Send us Fan MailThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Jun 27, 2023 • 52min
How to use CONNECTION to achieve an 89% Customer Return Rate with Natalie May from Natalie May Scrapbooking
Imagine building a brand that your customers love SO much that they order from you multiple times a WEEK!! Incredible right … Now, Imagine doing that with almost ZERO paid marketing spend 😱That’s exactly what Natalie May from Natalie May Scrapbooking has done in an unbelievably short amount of time, building her papercraft business from her spare bedroom to now having her own studio, team, product line and HUGE events that people travel from all around the world for and sell out within 24 hours. If you’re reading this and thinking Scrapbooking is such a niche industry, there’s NO WAY I can replicate this in my business I’m telling you that YOU CAN.The reason I invited Natalie to the podcast is she has built and fostered such an incredible community with a DEEP connection by SERVING her audience … and she shares her tips for how you can do this too. You’ll hear: ✨How to INCREASE your customer lifetime value and make your customers your biggest ambassadors✨Why you DON’T need to be SALESY to SELL MORE ✨Natalie’s advice if you have a WIDE SKU LINE and sell multiple products in your store… and SO much moreNATALIE MAY SCRAPBOOKINGVisit Natalie’s gorgeous storeConnect with Natalie on Facebook & Instagram This week's PRODUCT YOU SHOULD KNOW ABOUT is The Pop-Up Party Co. Check out their website or follow them on Instagram @the_pop_up_party_coHave you got a product we should know about? Tell us hereWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test your idea and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The AcademyHave an idea for an episode or want to connect? Reach out at @shecom.co and join us in the FREE SHE-com Facebook group hereSend us Fan MailThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Jun 20, 2023 • 46min
B2B vs B2C, Global Expansion and Growing Pains with Alisa Fraser from al.ive body
How do you get your products stocked in some of Australia’s biggest stores? Alisa Fraser the CEO and Co-Founder of al.ive body joins Lisa behind the mic to talk about building and scaling al.ive body. Alisa and her twin sister Lysandra rose to fame after winning the Block in 2013 and spent 18 months creating al.ive body after being dismayed at the LACK of products on the market that look great on your counter but are ALSO functional and naturally derived. Lisa and Alisa speak about the juggle of balancing it all, what it's really like running an 8 figure brand and whether growing pains ever really go away. You’ll hear: ✨Going from $70k in their first month to making $1,000,000 in FOUR DAYS✨Why adding MORE is often not the answer ✨What you need to consider when looking at GLOBAL expansion … and SO much more You can find al.ive Body @al.ive_body and www.alivebody.com.au and BTS of Alisa's day to day is over on @alisa_lysandraDo you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test your idea and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The AcademyThis week's PRODUCT YOU SHOULD KNOW ABOUT is Worthy. Check out their website or follow them on Instagram @wthy_coHave you got a product we should know about? Tell us hereHave an idea for an episode or want to connect? Reach out at @shecom.co and join us in the FREE SHE-com Facebook group hereSend us Fan MailThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Jun 20, 2023 • 47min
How to build LOYAL repeat customers and when to STOP growing with Julia Foyster of Tweed Real Food
Can you imagine having reviews SO good that Google didn’t believe they were real? Today, I have the absolute pleasure of sitting down with the amazing Julia Foyster, founder of Tweed Real Food, who shares her journey from natural disasters almost wiping out her family's business (imagine losing 8 FIGURES of stock in 10 minutes) to pivoting into e-commerce and building a hugely successful B2B and B2C brand.Julia shares her top strategies for gaining loyal customers, telling your authentic brand story and using the power of email marketing to leverage huge returns. She also talks about what it’s like to juggle being a mum, wife and business owner and how her mindset has enabled her to balance it all whilst scaling from her bedroom to a 7 figure brand. You’ll hear: ✨Having reviews SO GOOD that GOOGLE didn’t believe them! ✨The moment Julia decided to turn off all paid ads (and WHY)✨Why TOO MUCH repeat business can actually be a bad thing… and SO much moreJULIA FOYSTER & TWEED REAL FOODCheck out Tweed Real Food hereConnect with Tweed Real Food on Instagram and FacebookThis week's PRODUCT YOU SHOULD KNOW ABOUT is Ben and Ellie Baby. Check out their website or follow them on Instagram @benandelliebabyHave you got a product we should know about? Tell us hereWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test your idea and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The AcademyHave an idea for an episode or want to connect? Reach out at @shecom.co and join us in the FREE SHE-com Facebook group hereSend us Fan MailThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Jun 15, 2023 • 2min
How do you build a multimillion dollar e-commerce brand? Introducing SHE-talks E-commerce with Lisa Jones
Are you wondering HOW your favourite e-commerce brands have landed in large retailers? Created products that sell out the second they launch? Or balanced the infamous mummy juggle whilst building an empire? Well we have the podcast for you! In this podcast your host and serial entrepreneur Lisa Jones interviews founders and industry experts to unpack their journey to success and shares ACTUAL STRATEGIES you can implement to live a life that sets your soul on fire. Lisa has built and scaled three MULTI-MILLION DOLLAR online businesses over the last 14 years, and now runs SHE-com - a community built to help women in e-commerce collaborate, learn, grow and scale their businesses whilst creating a life on their terms. Whether you’re an e-commerce entrepreneur owner looking to scale, or you’re right at the start of your e-com journey with just an idea - this podcast is for you!Hit follow so you don’t miss out on our latest episodes and for more head over to SHE-com , follow us on Instagram or join our community here.Send us Fan MailThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.


