SHE-TALKS with Lisa Jones

Do you ACTUALLY want your customer to repeat the purchase? That might seem like a crazy question but not forAcacia Clarke, a registered nurse who co-founded PuraU after struggling with acne herself and has now helped over 40,000 people with their skin and gut health and has over 5,000 reviews. For the PuraU team, success is when a customer purchases their product, they get results and they DON’T have to repurchase from them ever again, so we talk today about how she’s been able to retain customers, build loyalty and increase the AOV and lifetime spend of these customers WHILST still getting resultsIf you’ve ever wondered HOW you start manufacturing a product PARTICULARLY a TGA-approved product Acacia shares the entire process from the first Google search to the mistakes made along the way. You’ll hear: ✨ The challenges of launching a TGA-approved product ✨ What held customers back from buying and the SIMPLE change that made them $70k in a day ✨ A task that takes 5 minutes a day but is the reason PuraU customers are SO loyal … and SO much more You can find PuraU over at https://www.purau.com.au and @purauofficial This week’s PRODUCT YOU SHOULD KNOW ABOUT is Rita's Coffee and NutsHead to Rita's Coffee and Nuts or follow them on Instagram @ritasnutshop.Have you got a product we should know about? Tell us here.WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co.Send us Fan MailThank you for listening to this episode of SHE-talks!  If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

How do you go from idea to over 1000 pre-orders before you’ve even started manufacturing?Gabi Saper is the co-founder of the CMY cube, a business that is just over 3 years old but already has over 60,000 customers, is stocked in over 100 retail outlets globally AND has recently partnered with a major global fashion house. This chat is super inspiring and Gabi’s story is one that I know so many of you will get some incredible takeaways from with her extensive career in marketing Gabi shares how she tackles omni-channel marketing on her OWN but gets incredible reach, engagement and results just from a couple of clicks. We touch on patents, trademarks, copycats and what it really takes to master Amazon and make sure you stay tuned to the end to find out what her plans are for the next 12 months! You’ll hear: ✨ The biggest mistake people make with patents and trademarks ✨ How they went from a prototype to 3 million views and 1000 pre-orders ✨Gabi’s Pinterest HACK that takes one minute to do and gets over 2.7 MILLION organic views a month… and SO much moreYou can find CMY Cubes over @cmycubes or visit their website.WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co.Send us Fan MailThank you for listening to this episode of SHE-talks!  If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Do you have a new product idea but you’re TERRIFIED to launch it because you’re worried it might take away from your existing sales? If you haven’t listened to PART ONE of this interview, I highly recommend skipping back an episode and doing that first with your pen and paper in hand. Today’s guest is Mel Haque from Wild Dough and not only is she the trade show and government contract queen we spoke about in the last episode, Mel has introduced a product that MOST people would be terrified to THINK about let alone launch. Wild Dough was born out of a huge gap Mel saw in the market as a mum and has gone on to become a brand that over 250,000 Victorian families have as part of their Kinder Kits and has won 11 awards across 3 continents. In PART TWO of this episode, we cover some KEY brand lessons that might just reframe how you think about your products entirely.You’ll hear: ✨ How to keep your customers FOR LIFE (even if you acquire them as babies!) ✨ All things PR and how to do it in the most COST-EFFECTIVE way ✨ Why Mel launched a new product that had the potential to cannibalize the growth of her existing hero product… and SO much moreWILD DOUGH:You can find Wild Dough at Instagram @wilddough.co and visit their website at wilddough.com.au.WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co.Send us Fan MailThank you for listening to this episode of SHE-talks!  If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Imagine deciding to start a business with a FOUR MONTH BABY and donating all of your profits to charity. Today’s podcast guest is Jess Kulakowski, the founder of Rugs for Good and she did exactly that.After watching the Netflix documentary ‘Daughters of Destiny’ she was overwhelmingly inspired and started learning more about how she could help some of the most disadvantaged children in India. This is how her business, Rugs For Good was born. Jess’ story tells us it’s possible to create a business that not only makes an income but helps create a better world for all. You’ll hear: ✨ How Jess donates ALL her profit to charity ✨ How to drive your EXISTING customers to keep coming back and BUYING your products ✨ What it’s like running a business with ADHD … and SO much moreRUGS FOR GOODYou can find Rugs For Good at Instagram @rugsforgood and visit their website at rugsforgood.com.au WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co.Send us Fan MailThank you for listening to this episode of SHE-talks!  If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

We’ve wrapped up SHE-com LIVE and it was the most incredible three days of laughter, connection and inspiration. This BONUS episode is a sneak peek behind the curtains and some advice on the things that have changed not only my life but the lives of so many other incredible women. After building three multimillion-dollar businesses, having the most amazing women on the stage at all of our SHE-com events and speaking to over 300 female brand owners I’ve been able to pick up some pretty incredible gold nuggets about being in business that have been key to their (and my own) success. So—I’ve narrowed them down to five lessons that have genuinely changed my life and they are the lessons that I’ve seen have a monumental impact on others as well. We chat: ✨ The most IMPORTANT hat for you to wear in your business ✨ Why we STOP growing, and how to avoid the trap ✨ The one thing that will unlock a WHOLE new level of growth for you … and SO much more.Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co.Send us Fan MailThank you for listening to this episode of SHE-talks!  If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Have you thought about going into business with your family? How about adding in one of your best friends? Today’s guest is Hayley Pannekoecke who is the co-founder of Kip & Co. along with her sister Kate Heppell and friend Alex McCabe What started as a bright, colourful bedding brand, quickly expanded into a vibrant lifestyle concept with a cult following, as the girls brought their fun and stylish aesthetic to apparel and homewares for every corner of the home, and every member of the family.Now with a global following and very exciting new product ranges on their way, Kip & Co. continues to be inspired by the girls' simple passion for joy, laughter and the colour of life.We talk about balancing business and family, the pros and cons of having three opinions and what started Kip & Co. in the first place. We chat: ✨ How to add a COMPLETELY NEW product range into your offering  ✨ The most IMPORTANT HIRE to get right ✨ What products DIDN’T WORK and WHY … and SO much moreYou can find Kip & Co over at @kipandco and www.kipandco.com.au This week’s PRODUCT YOU SHOULD KNOW ABOUT is The Ark.Head to The Ark or follow them on Instagram @thearkclothingco.Have you got a product we should know about? Tell us here.WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co.Send us Fan MailThank you for listening to this episode of SHE-talks!  If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Do you have a product idea that you KNOW will fill a gap in the market and solve a problem? Dom and Helene were both diagnosed with chronic illnesses and found each other after sharing their stories online, the two of them hit it off and went on to quickly found Spoonie Society in 2020 so that they could help others suffering from chronic illness.From the start they wanted the brand to be about MORE than just making money, they wanted to create a community and help others find their voice and become empowered and educated about their diagnosis, knowing they weren’t alone.Spoonie Society has now helped over 100,000 people with their pain management and donated over $50,000 to charities along with providing Dom and Helene the flexibility to work and manage their team whilst also managing their health. We chat: ✨ The pros and cons of WHOLESALING ✨ Building a community that creates UGC for you FOR FREE ✨ The real ROI from collaborations … and SO much moreYou can find Dom & Helene over at @thespooniesocietyau and www.thespooniesociety.com.au  This week’s PRODUCT YOU SHOULD KNOW ABOUT is The Quick Flick’s Quick ScreenHead to the LVLY website or follow them on Instagram @hello_lvlyHave you got a product we should know about? Tell us hereWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co.Send us Fan MailThank you for listening to this episode of SHE-talks!  If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Would you turn down a huge investment in your business? You may have already seen today’s guest either with her viral videos on TikTok, being featured on Shark Tank or as part of the Forbes 30 under 30 list. Iris Smit used $10,000 as a 22-year-old student to create her own beauty product in 2017 called The Quick Flick - a “game-changing” eyeliner that stamps the perfect wing-tip look.Since then Iris has launched many other game-changing products as well as a second business, The Beauty Fridge and landed deals to be stocked in Priceline, and Coles and selling across the world. Iris very cleverly leverages social media and PR opportunities to create hype and demand for her products which means they fly off shelves the second they arrive and her warehouse is constantly chasing to keep up.If you’re a SHE-compreneur who wants to land in major retailers or increase your social presence, this episode is for you! We chat: ✨How to get major retailers to say YES! And create demand for your product in-store ✨ Using social media to go VIRAL and find new customers  ✨ How to get customers to fall in love with your new products before they’ve even launched … and SO much moreYou can find Iris over at @thequickflick and The Quick Flick or @irisjade. This week's PRODUCT YOU SHOULD KNOW ABOUT is MUSQ.Head to the MUSQ website or follow them on Instagram @musqcosmeticsHave you got a product we should know about? Tell us hereWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co.Send us Fan MailThank you for listening to this episode of SHE-talks!  If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Did you start your E-com brand because you were searching for a product that didn’t exist? Today’s guest has been named as #1 in the Top 50 people in E-commerce ahead of The Iconic and BookTopia and started Go for Zero four years ago after struggling with her first-borns reactions to everyday products. As I know from building Ecoriginals the world of eco is hard! People will often say they want Eco, but they’re not always prepared to pay for it and you truly need to communicate the value and inspire them to make a change. Ellie Degraeve has led Go for Zero from strength to strength by focusing on providing their loyal community with education, transparency and choice. We chat about how she teaches people about the benefits of their products so they keep wanting MORE and how Go For Zero gets a 50% repeat customer rate whilst still attracting new customers each month. We chat: ✨How to use education to engage your following and drive repeat sales ✨Navigating the Mummy Juggle and how Ellie stays present and connects with her family ✨Leveraging awards to increase trust and recognition … and SO much moreGO FOR ZERO:Check out Go For ZeroFollow @goforzero_auThis week's PRODUCT YOU SHOULD KNOW ABOUT is Petal and Wood.Check out their https://www.petalandwood.com.au/ or follow them on Instagram @petalandwood_byronbayHave you got a product we should know about? Tell us hereWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The AcademyHave an idea for an episode or want to connect? Reach out at @shecom.coSend us Fan MailThank you for listening to this episode of SHE-talks!  If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What do you do when your target market is shrinking?How do you continue to not just survive but THRIVE through the cost of living rising?Your gut answer might be to go on sale or if you have a luxury brand to create a cheaper option - but how do you do that WITHOUT devaluing your brand?Introducing Kristy Withers who saw a gap in the market back in 2011 when searching for the perfect bed for her little one, and decided to do something about it. With a background in digital marketing and advertising, managing MILLIONS of dollars in monthly budgets, Kristy founded Incy Interiors - a D2C and wholesale furniture store focusing on beautiful kids' furniture. Incy has grown into a multi-million dollar brand with over 10 million a year in revenue and is now stocked in big retailers like Harvey Norman, Myer, and Baby Bunting and is about to expand into international markets.Whether you’re just starting out or you’re looking to kick your growth up a gear this pod has so many great learnings, so grab your pen or open your notes app and let's dive in. We chat: ✨What Incy did to come back and GROW more than before after losing 130 stockists & ONE MILLION DOLLARS in revenue in one year✨How to secure HUGE contracts and opportunities for exposure with a TINY marketing budget✨The SECRET to managing rising freight costs that keep going up! … and SO much moreINCY INTERIORS:Check out INCY INTERIORS Follow @incyinteriorsThis week's PRODUCT YOU SHOULD KNOW ABOUT is Wild Dough. Check out their website or follow them on Instagram @wilddough.coHave you got a product we should know about? Tell us hereWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The AcademyHave an idea for an episode or want to connect? Reach out at @shecom.coSend us Fan MailThank you for listening to this episode of SHE-talks!  If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE:If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.