

Business Bros
Hernan Sias
Listen to the stories of real life entrepreneurs as the navigate the ways of an entrepreneur. Learn from the mistakes and the wins these business owners go through on their journey to success. Join the conversation on Social @BusinessBrosPod and buckle up for a daily dose of podcasting to get you into action!
Episodes
Mentioned books

Oct 31, 2018 • 30min
Business Bros – Episode 74 – Markets are Changing is that Good or Bad?
Special shout out to: Bonnie @poshnotion a Twitter Follower! In this episode we address the fact that the market is changing in both Stocks and Real Estate. With change on the horizon, what are you doing to prepare yourself? What perspective and mindset do you have and how will that effect you when the inevitable change comes your way? Join the conversation on Twitter @BusinessBrosPod and let us know what you think about the changing market and let us know how you are preparing. Find our live coaching calls on Facebook @SiasFirst and get your questions in with us live! You can also go to our website www.SiasFirst.com and schedule your free coaching call. Music by www.bensound.com
Changing Markets, Good or Bad
Shout outs: Bonnie @poshnotion: Just finished the episode and all I can say is wow! It really is that easy. Thanks guys for reminding me if how I got started and too go back to the basics. I've definitely been overcomplicating things! #passthepositivity #crushingitmyway
Markets move in cycles
Stocks, Real Estate
10 year cycles
What goes up must come down
Bad News
Lose job
Businesses drys up, fail
People have less disposable income
Foreclosures short sales
Stocks decrease drop in value
Good news
More qualified people available
Less competition
Real Estate at good pricing
Stock opportunities to buy
Perspective and preparation
Luck favors the prepared
I make my own luck
What are you doing to prepare?
Cut expenses
Set money aside
Be ready to buy
Elevate your skills
What are your strongest spokes?
Income
Lead generation
What are you taking action on today, to prepare you for tomorrow?

Oct 30, 2018 • 33min
Business Bros – Episode 73 – Bouncing Back from Failure
In this episode we talk about a personal failure that we experiences in the Insurance world and relate it to similar failures you experience. We talk about the 3 steps you should take to bounce back from a failure and thrive. No matter what be sure you never give up and push forward to achieve the goals you set out for yourself. Don't forget to join the conversation on Facebook @SiasFirst and on Twitter @BusinessBrosPod and schedule your free coaching call on our website www.SiasFirst.com. Music by www.bensound.com
Bouncing Back from Failure
Why - Recent experience
Pobody’s Nerfect
You WILL fail
Failure is the first step toward success
No person who was ever successful has never failed
Step 1: Understand: everything is going to be okay!!
It’s not the end of the world
You WILL recover!
Step 2: Ask yourself: What did I learn from this?
Identify
Internalize
Analyze
Act
Step 3: Implement your plan
Set up a SMART goal
Specific
Measurable
Attainable
Relevant or Results-Driven
Timely
Perseverance
Commitment to your plan
Understand the big picture and how your failure ties into it

Oct 29, 2018 • 29min
Business Bros – Episode 72 – Leadership Qualities You Lack
In this episode we talk about the qualities of a leader and how to become a good leader. There are multiple ways to lead and there are even more situations that require different leadership types. We try and breakdown different leaders and the qualities they have to get people to do the things they do not want to do. We share some stories of what a good leader looks like and hopefully give you some tips to be a better leader in your business. Join the conversation @BusinessBrosPod on Twitter or @SiasFirst on Facebook. Be sure to schedule your free coaching call on our website www.SiasFirst.com and if you have any questions email hernan@siasfirst.com or james@siasfirst.com. Music by www.bensound.com
Personnel Management
What is leadership?
Getting people to do what you want them to do
Getting people to want to to do what you want them to do
Getting people to see the reason why and getting others to buy in
Leadership styles
Do it or else!
Lead with an iron fist
Fear culture
Lead by example
Listen first
Understand where they are coming from
Get an understanding and clarification of what you think you know
Show them how you can help them, and help them do
Delegate once you are clear.
How to motivate people
Believe in what you’re doing (even if you have to fake it at first)
Show them the results
Help them see the benefits to doing what they don’t want to do.
Why do they do it
This is their goal: Lose Weight, Make Money, Retire, College etc.
What if they did it
Help them see what life would be like having achieved their goal by doing what you are asking them to do.
How do they do it
Show them how to do it
Help them get out of their own way by applying pressure by accountability

Oct 26, 2018 • 27min
Business Bros – Episode 71 – New Perspectives
Special Shout out to Melina Palmer with The Brainy Business Podcast @TheBrainyBiz for a great strategy session today. In this episode we talk about the importance of coaching, so much in fact that we has a coaching call with Melina to help us think about where we are going as a podcast. Melina's podcast on Behavioral Economics is amazing and being able to hop on a video call with her was amazing. We look forward to working with her more and improving our own skills just like we ask our listeners to do the same. Remember that "Problems cannot be solved by the same level of thinking that created them." Albert Einstein. Be sure to join the conversation like @AmeniaPeck @KristinHutchins6 @boybaileyspeaks have on Twitter follow us @BusinessBrosPod and be sure to follow us on Facebook @SiasFirst so that you can catch us when we do our Facebook Live coaching calls where you can comment and ask question live! Music by www.bensound.com
New Perspectives
Twitter: @AmeniaPeck @KristinHutchins6 @boybaileyspeaks
FB: Rosa Perez, Chris Mayhew
“Problems cannot be solved by the same level of thinking that created them.” A.E.
We had a strategy session with Melina Palmer from The Brainy Business Podcast.
Amazing podcast if you haven’t heard it yet
@TheBrainyBiz on Twitter, www.thebrainybusiness.com
Very informative when you are wondering what to dive deep into, as far as your business is concerned.
She takes complex topics like Behavioral Economics and breaks it down into simple, applicable and tactical chucks that you can put into action
We realized that we did not have an actual goal for the podcast itself
We are 70 episodes in and we have never thought what will this podcast achieve
We want to be of service to others but to what end?
Coaching? Insurance? Real Estate? Income Goals?
We had been using the show as a training ground for helping our clients (the agents) and improving our presentation skills.
We now have some goals in mind as well as some financial targets via the podcast.
We need to schedule at minimum 4 live presentations with Real Estate offices before the end of the year
At least 1 per month starting 2019.
Facebook Live BB Calls
We are going to try and do regular FB live BB Calls with Q&A
This is awesome because you get to be a part of the show
You get to have your questions answered
It will be in the evening to help give more people access to our content.
How cool is that?
If you know of Real Estate offices looking for some presentation or in house training sessions let us know
You can email hernan@siasfirst.com or james@siasfirst.com
Schedule your free coaching call www.SiasFirst.com
Leave us a 5 star rating and a review on iTunes

Oct 25, 2018 • 31min
Business Bros – Episode 70 – The Old Man’s Personal Integrity (Happy Birthday Mom!)
Happy Birthday Mom! In this episode we talk about PI, Personal Integrity. Our parents have lived a life of selflessness and the Old Man wrote this Personal Integrity Cree 15 years ago that embodies what they believe in and how they raised us. We break down PI and why those core values are so important as human beings as well as in business. We hope to soon begin to sell PI to help raise funds for what will become the SiasFirst Foundation that helps homeless people across the country and around the world. We hope to give my parent's the opportunity to continue their quest in helping families in every way they can. Thank you for your continues support and if you would like to be a part of this or join the conversation you can find us on Twitter @BusinessBrosPod or on Facebook @SiasFirst. Remember to schedule your free coaching call on our website www.SiasFirst.com. Music by www.bensound.com

Oct 24, 2018 • 32min
Business Bros – Episode 69 – Seriously, It’s That Easy
In this episode we break thing down so simply and then show you how you make things more complicated. Why are you complicating things? Your ego loves it when things are complicated, that way you don't have to do the things you don't want to do. Unfortunately, as a result of you not doing what you didn't want to do causes you to not achieve what you wanted to achieve. To save, you need to pay yourself first, spend less and make more. To lose weight you have to stop eating junk, start drinking only water and move more. To make more money you have to talk to more people about what you do. Seriously, it's that easy! Join the conversation on Twitter @BusinessBrosPod or on Facebook @SiasFirst and schedule your free coaching call on our website www.SiasFirst.com. Music by www.bensound.com
Seriously, It’s That Easy
How do you make more money? How do I save more money? How do I lose weight?
You already know the answers to these questions
Save more money
Save first, spend less and make more
Lose Weight
Eat less crap and move more
Make more money
Talk to more people about what you do.
The battle between active and passive selling
It’s always a constant struggle
Online ads sold to you via a phone call….what?
Marketing vs Prospecting
The Story about PCK
James rolls truck
We start delivering door hangers
We fill the calendar and make a lot of money
We stop proactively lead generating and move towards passive
Yellow Pages, Retail, PennySaver, Mailers etc.
We plateau
We go broke!
The complexity is created by your own ego
Saving money
Apps, #My10Challenge, 401K, IRA, Rentals
Big picture but you have to start small and work your way up
Save first, spend what is left
Lose weight
Keto diet, atkins diet, calorie count, vegan, vegetarian, etc
Eat less crap (processed foods), drink only water and move more
Stop “cheating” even a little bit
Make more money
Lead generate, follow-up, prequalify, present, negotiate and close.
Drip system, mailers, social selling, CTR, Conversion
It’s good to know your numbers but if you generate you don’t have to tolerate.

Oct 23, 2018 • 31min
Business Bros – Episode 68 – How Much Money do Youtuber’s Make
This episode is inspired by Hernan's kids who, like many kids in this generation, aspire to become Youtubers. Can you make money as a Youtuber and how do you earn money as a Youtuber? We dig into this topic and just break the surface really but get a general understanding of how it works and what kind of money you can expect to earn. We would love to hear your experience with Youtube. Join the conversation on Facebook @SiasFirst or on Twitter @BusinessBros and maybe we can have you on the show. Remember to schedule your free coaching call on our website www.SiasFirst.com and get your free 6 books including the Real Estate Treasure Map. Music by www.bensound.com
Can you Make Money as a Youtuber
Article Resource
Factors
Location of traffic
Demographics of traffic
Video Niche
Click Through Rate CTR
Retention Cost per Click CPC
Higher when people watch longer
Subscribers
Youtube pays when you reach $100 earned.
Adsense
youtubers can make between $3-$10 per 1000 views.
$3000-$10,000 per 1 million views
Affiliate marketing - Click Through Rate CTR .05% - 3%
For 1 Million Views that only 20,000 at 2% CTR
Conversion rate of those clicks is 2-5%. Assume 3%
Thats 600 sales, assume you earn $10 per sale thats $6000 per 1 million views
Sponsor Videos
Fixed price with vendor/advertiser $ per 1000 views $5 - $20 range will make $5000 - $20,000 per million views

Oct 22, 2018 • 31min
Business Bros – Episode 67 – How to Win When the Economy Tanks
In this episode we talk about what happens when the economy crashes. People turn to education and try to make moves when it is to late. What do you do when you lose your job or have a financial disaster? Are you prepared? Be sure to join the conversation and let us know how you prepare for the unexpected. You can follow us on Facebook @SiasFirst or on Twitter @BusinessBrosPod and be wure to schedule your free coaching call on our website www.SiasFirst.com. Music by www.bensound.com
When the economy tanks, education wins.
People are comfortable and conform
Markets are good
9-year bull market, especially 2017
Confidence at all-time high (Volatility Index all-time low)
Then something changes
Job loss, change in economy, divorce
They look for something in the same field
Unsuccessfully
They seek new skills
Online Colleges & JC’s
Degree path is expensive & time consuming with no guarantee of success finding full employment in that field
Professional Licenses (Real Estate, Insurance, etc.)
Quick certification time (relatively)
Fixed cost for prelicensing
Potential for high income
Assuming you have the skills to succeed
Drive is not enough for the long term
This is where many of you are today.
MCC - learn the skills!
Back to the changing market
Many of you would rather run to a new profession or hide during the downturn than to learn the skills needed to weather the storm.
Schools love you for that.
Uncle Sam’s fed loans love you too

Oct 19, 2018 • 33min
Business Bros – Episode 66 – Businesses that are Dead and Gone
In this episode we talk a little bit about our childhood memories of the stores and places we would frequent that are no longer around. The age of the internet has reshaped commerce and has put many company titans out of business. We discuss what these businesses failed to to and what newer business are doing to remain competitive. As always we welcome you to join the conversation on Facebook @SiasFirst or on Twitter @BusinessBrosPod. and remember to get your free coaching call on our website www.SiasFirst.com. Music by www.bensound.com
Show Notes:
DEAD
Toys R Us
SEARS/Kmart
Blockbuster
Radio Shack
Fun-4-All/Arcades
BOOMING
FAANG
Uber/Lyft/Bird/etc
Who’s next?
Best Buy
Movie Theaters?
Who is not going anywhere?
Barbers/Beauticians
Real Estate Agents
Tax Professionals
Mechanics
Farmers
Contractors
Coaches & Educators
Why Old Businesses Fail
Adaptation
Over leveraged

Oct 18, 2018 • 29min
Business Bros – Episode 65 – FORMED Script and How to Talk to People
In this episode we modify a script from Tim and Julie Harris to help you when you are conversating with prospective clients and people in general. Having the FORMED script in mind will help you guide a conversation so that you are always making a memorable impressions and building real relationships that will help you generate more sales and more referrals. Good sales people are active listeners that can hold an engaging conversation. If you struggle with scripts please go to our website www.SiasFirst.com to schedule your free coaching call. Getting help to improve your skills will help take you to the next level in your business. Join the conversation on Facebook @SiasFirst and on Twitter @BusinessBrosPod. Music by www.bensound.com
Show Notes
Salespeople love to talk!
When meeting new people, the tendency for many salespeople is talk endlessly about themselves. Boring!
Extroverted salespeople don’t realize they’re boring, while introverted prospects hate idle chit-chat.
The FORD script is an easy way to remember how to effectively connect with new people
Key to connecting with people at parties, on the phone and in any situation
Always make a meaningful and memorable impression – without saying a lot of words!
You may wonder, how do I make an impression if I don’t say anything? If I don’t tell them about ME?
“People don’t care how much you know, until they know how much you care.”
When people know that you care about them and their interests or their issues, they know that you’re someone they can trust.
The most dangerous word you can use when trying to gain someone’s trust is the word “I.”
Make it all about them and genuinely listen as they answer the questions from the FORD script.
Active listening
The FORD script is so easy that you can take it anywhere with you and use it any situation. What does FORD stand for?
Family – How long have they been married? How are their kids? What are their parents up to lately?
Occupation – How are things going at work? What’s the best part about their new job? What do you do for a living?
Recreation – Where are they planning to go on their next vacation? What clubs/sports/hobbies are they involved in when they’re not working?
Music
Education
Dreams – If money were no object, what would they do with their live? What’s on their bucket list? If they could have dinner with any famous person, who would it be and why?
Depending on how well you know the person will dictate the intimacy of the questions you can ask
Conquer the fear of not knowing what to say (or the habit of saying too much)


