

The Executive Brand Podcast
Finn Thormeier
In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder Branding and Executive Thought Leadership strategies & playbooks. Prior guests include Jason Fried, David Heinemeier Hansson, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more.
Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding and Executive Branding. www.executivebrand.org
Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding and Executive Branding. www.executivebrand.org
Episodes
Mentioned books

May 28, 2024 • 38min
Sam Levan: The new Signal-Based Selling Playbook
Sam Levan is the Co-founder and CEO at MadKudu. MadKudu is translating buyer signals into actions for sellers.In this episode we talk about: - The new Signal-Based Selling Playbook- How to Handle Old Opportunities- and many more topicsSam's Linkedin: https://www.linkedin.com/in/anselmelevan/ MadKudu: https://www.madkudu.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

May 24, 2024 • 47min
How to Get your CEO Posting on Linkedin with Champify's Head of Growth
Taylor Udell is the Head of Growth at Champify, former Twilio. Champify finds your next champions by tracking your customers as they change jobs. Activate the right people to help you create and close new revenue.In this episode we talk about: - How to Get your CEO Posting on LinkedIn- How to Stay Top of Mind with ICPs- How to Run LinkedIn Thought Leader Ads- and many more topicsTaylor's Linkedin: https://www.linkedin.com/in/taylor-udell-64181355/ Champify: https://www.champify.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

May 17, 2024 • 48min
Chris Shutts: From selling to Oracle for $400M+ to Running his next SaaS Startup
Chris Shutts is the Co-Founder and CEO of logik.io, an advanced configuration solution built to make every product simpler to sell in CPQ and Commerce, no matter how complex. In this episode, we are talking about: - How logik.io Was Started- How to Find Product Market Fit- and many more topicsChris's Linkedin: https://www.linkedin.com/in/christopher-shutts-0622237/ Logik.io: https://www.logik.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

May 15, 2024 • 32min
Sold His Last SaaS for $10-140M, Now Launching His Next SaaS Helping Enterprise Go PLG
Gururaj Pandurangi is the CEO and Founder of ThriveStack. ThriveStack equips SaaS builders with tools that facilitate user signup, product trial, purchase, and operating Self-Serve on a large scale.In this episode we talk about: - Sales-Led vs. Product-Led Growth- How to Add a PLG to a Sales-Led Motion- Gururaj's learnings of founding his 3rd SaaS Business Gururaj's Linkedin: https://www.linkedin.com/in/gururajp/ThriveStack: https://www.thrivestack.ai/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

May 9, 2024 • 46min
A primer on GTM Ops with CS2’s Crissy Saunders
Crissy Saunders is the CEO at CS2. CS2 is a leading GTM Ops consultancy.In this episode we talk about: - How to Build a GTM Ops Team - How to Track a Buyer Funnel- and many more topicsCrissy's Linkedin: https://www.linkedin.com/in/crveteresaunders/CS2: https://www.cs2marketing.com/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

Apr 28, 2024 • 47min
How This SaaS Founder Barely Avoided the Series B Trap
Gil Allouche is the CEO of metadata.io.In this episode, we are talking about: - How Gil ended up in Dave Gerhardts book- How Gil barely avioded the series B trap- How to work with investors- The future of SDRsGil's Linkedin: https://www.linkedin.com/in/gilallouche/Metadata: https://metadata.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

Apr 23, 2024 • 50min
Todd Busler: How Champify’s CEO Nails LinkedIn Founder Content
Todd Busler, CEO at Champify, discusses crushing LinkedIn founder content, the future of SDRs, and balancing inbound/outbound marketing strategies. He also shares insights on mastering LinkedIn content creation, evolving SDR roles, and utilizing intent data for effective outbound marketing.

Apr 18, 2024 • 52min
How this CEO runs a $40M ARR SaaS with 40% Operating Margins
Spencer Kupferman is the CEO at PKWARE. In this episode, we talk about: - How to sell into the Enterprise- How Spencer runs a $40M ARR SaaS with 40% Operating Margins- and many more topicsSpencer's Linkedin: https://www.linkedin.com/in/spencerkupferman/PKWARE: https://www.pkware.com/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

5 snips
Apr 13, 2024 • 1h 10min
The Secret LinkedIn Consultant behind Top B2B CEO Brands
Alec Paul, the mastermind behind SalesBrand, specializes in elevating B2B CEOs on LinkedIn. He shares powerful strategies for ideating engaging content and crafting standout posts. Alec discusses the importance of authenticity, effective networking, and how to balance messaging with a CEO's unique voice. He also delves into the nuances of optimizing content across platforms and emphasizes the need for personal branding to drive audience connection. Tune in for insights that can transform your LinkedIn presence!

Apr 5, 2024 • 52min
Building a $1M+ SaaS around B2B Podcasting
Lindsay Tjepkema is CEO & Co-Founder at Casted. Casted is an AI-powered podcast and video marketing platform for B2B marketers to grow audience engagement and generate a better quality pipeline.In this episode we talk about: - Building a $1M+ SaaS around B2B Podcasting- How to Start a Podcast from Scratch- and many more topics.Lindsay's Linkedin: https://www.linkedin.com/in/lindsaytjepkema/Casted: https://www.casted.us/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org


