

The Executive Brand Podcast
Finn Thormeier
In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder Branding and Executive Thought Leadership strategies & playbooks. Prior guests include Jason Fried, David Heinemeier Hansson, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more.
Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding and Executive Branding. www.executivebrand.org
Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding and Executive Branding. www.executivebrand.org
Episodes
Mentioned books

Apr 2, 2024 • 46min
The State of ABM with N.Rich's CEO
Markus Stahlberg is the CEO and Co-Founder at N.Rich. In this episode, we talk about: - The state of ABM- 3 Types of ABM Approaches- ABM: Quality vs. Quantity- and many more topicsMarkus's LinkedIn: https://www.linkedin.com/in/mstahlberg/N.Rich: https://n.rich/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

Mar 29, 2024 • 37min
2x $100M+ Exits, 1 Failure, Now on his 4th SaaS Startup
BC Krishna is the Founder and CEO at Centime. In this episode we talk about: - his 2x $100M+ Exits, - his experience working on his 4th SaaS Startup - his darkest days as Founder and CEO - and many more topicsBC's Linkedin: https://www.linkedin.com/in/krishnabc/Centime: https://www.centime.com/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

Mar 27, 2024 • 47min
How this Founder is building a Consumer SaaS (at $1m+ ARR)
Nathaniel Robinson is Founder & CEO at Trustworthy. Trustworthy is helping families protect and organize their important information.In this episode, we are talking about:- How Nathaniel is building a Consumer SaaS (at $1m+ ARR) - What is a Family Operating System- and many more topicsNathaniel's Linkedin: https://www.linkedin.com/in/natrobinson/Trustworthy: https://www.trustworthy.com/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

Mar 24, 2024 • 47min
Tom Kieley: Scaling SourceDay to $10M+ ARR
Tom Kieley is the CEO and Co-Founder of SourceDay. SourceDay keeps production lines going, orders flowing, and operational costs in check.We are talking about:- How he scaled SourceDay to $10M+ ARR,- Syncing Suppliers and Customers,- Dealing with Tough Times as CEO Tom's LinkedIn: https://www.linkedin.com/in/tomkieley/ SourceDay: https://sourceday.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

Mar 21, 2024 • 53min
How to align Marketing & Sales with Laura Erdem
Laura Erdem is the Sales Manager at Dreamdata. We'll dive into how Dreamdata aligns Marketing and Sales and more:- Are MQLs the right metric for optimizing?- What does a good lead handoff look like?- How important is Speed to Lead?- Should the Sales & Marketing functions be owned by 1 person?Laura's Linkedin: https://www.linkedin.com/in/lerdem/Dreamdata: https://dreamdata.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

Mar 14, 2024 • 53min
Bootstrapper’s Guide to Scaling a $1M+ “Lifestyle” SasS Startup
Melissa Kwan is the co-founder and CEO of eWebinar. We are diving into all things bootstrapping, including:- Lessons from Figuring Out Pricing for Your Solution- Her Non-Negotiables for Founding a Business- Lifestyle Businesses vs. VC-funded Businesses- and many more topics.Melissa's Linkedin: https://www.linkedin.com/in/melissakwan/eWebinar: https://ewebinar.com/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

Mar 11, 2024 • 55min
How this CEO gets 2M Impressions on LinkedIn every Month
Adam Robinson is the Founder/CEO of R!B2B and Retention.com. He is currently crushing LinkedIn. What people don't know: he pays $12,500 per MONTH for a LinkedIn consultant...- he grew from 10 to 70,000+ followers in a matter of weeks- his LinkedIn posts consistently get over 1,000+ likes- ALL while running a $22m+ ARR SaaS company and launching a new B2B productWe are divining into: 1. Why he pays $12,500/month for a LinkedIn consultant that *only* helps him with STRATEGY2. How he creates his content - the full process from ideation, creation, copywriting, distribution, repurposing3. Why he's so bullish on video4. How he justifies spending $100,000s per year on *his personal* content5. His blueprint to go from 0 to 50,000+ followers on Linkedin as a B2B CEO in a matter of monthsAdam's Linkedin: https://www.linkedin.com/in/retentionadam/Retention.com: https://retention.com/R!B2B: https://www.rb2b.com/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

Mar 9, 2024 • 54min
Nathan Latka’s CMO Reveals Founder-Led Marketing Secrets
Danielle Messler is Nathan Latka's CMO at Founderpath. In this episode, we are diving into:- Why Nathan Latka leverages Founder-Led Marketing- Nathan Latka’s Founder-Led Marketing Secrets- How to Run Engaging Live Events- and many more topics Danielle's Linkedin: https://www.linkedin.com/in/daniellemesslerFounderpath: https://founderpath.com/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

Mar 7, 2024 • 40min
From Head of Operations to SaaS CEO
Jeff Whitlock is the CEO of Grain, a conversation Intelligence and AI Sales assistant that automates note-taking, record-keeping, and insight-capture so you can spend your time where it matters most — coaching your team and closing deals.Grain: https://grain.com/Jeff: https://www.linkedin.com/in/jeff-whitlock/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

Mar 1, 2024 • 56min
Greg Head: How to Build a Valuable Software Company without Big Founding
Greg Head is an Advisor to 40 practical SaaS founders who are building valuable software companies without big funding and the host of the Practical Founders Podcast. We talk about: - Patterns he sees between the 40 practical SaaS founders he's advising- How today's practical founders compete with the millions of funding of their VC-funded peers- The most efficient ways for companies to go to market in 2024- How to run your SaaS startup capital efficiently- When does VC funding *actually* make sense?- Many more thingsMake sure to check out Greg if you don't already know him. LinkedIn: https://www.linkedin.com/in/gregheadaz/Podcast: https://practicalfounders.com/podcast/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org


