The Executive Brand Podcast

RevGenius is an online, free 45K+ community for sales, marketing, rev-ops, and customer success professionals. They offer an inclusive space to learn, share, and bond over the revenue industry experience. I talked to Jared Robin, the co-founder of RevGenius. We talked about the concept of audience-led growth, how founders can develop a unique point of view to differentiate themselves and many other topics like:- How to Build a Unique Point of View and Identifying Your Unique Perspective- Community vs. Audience: Understanding the Difference- Content Creation Strategies and Insights- The Importance of Building Relationships Over Numbers- Balancing Time and Effort in Growth StrategiesDon’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.Connect with Jared:Jared's LinkedIn: https://www.linkedin.com/in/jaredrobin/RevGenius: https://www.revgenius.com/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

Fletch offers product marketing for Early Stage B2B SaaS Startups. Fletch has helped over 300 startups discover their ideal product positioning and bring it to life on a newly crafted homepage.I talked to Anthony Pierri and Robert Kaminsiki, the co-founders of Fletch. We discuss why they are relying on LinkedIn for business growth, how they are creating engaging graphics and many other topics like:- Their Journey in Building a Personal Brand- How They Use LinkedIn for Business Growth- Content Creation Strategies and Insights- Their Approach to Attribution- The Power of Inbound MarketingDon’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.Connect with Fletch:Anthony's Linkedin: https://www.linkedin.com/in/anthonypierri/Robert's Linkedin: https://www.linkedin.com/in/heyrobk/FletchPMM: https://www.fletchpmm.com/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

Rob Snyder is the Founder of Reframe. He helps founders navigate the early, messy, founder-led sales stage, 0->$1M ARR.We discussed his journey from traditional business to startups, his insights on Founder-Led Marketing and many other topics like:- How to transition to Founder-Led Marketing- The importance of sales calls as feedback loops- Understanding Product Market Fit- The Leading Indicators of Retention- The Importance of Obsession in Marketing- Content Creation Strategies- How to Find Message Market FitDon’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.Connect with Rob:Rob's Linkedin: https://www.linkedin.com/in/rsnyder1/Rob's website: https://www.robsnyder.org/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

Peep Laja is the CEO of Wynter. Wynter is an on-demand market research platform for B2B. They help leaders answer "what are their pain points?" and "what would make them buy from us?". In under 48 hours.We discussed the concept of Founder-Led Marketing, especially the importance of visibility and content creation for startups.Peep talks about the balance between time spent on content creation and other business responsibilities and many other topics like:- Why Founder-Led Marketing is essential for startups with limited resources- That a visible founder can have a significant impact on customer acquisition- Consistency and strong points of view are crucial for good content- That content pillars should align with business goals and adapt over timeDon’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.Connect with Peep:Peep's LinkedIn: https://www.linkedin.com/in/peeplaja/Wynter: https://wynter.com/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

Holly Pennington is the Marketing Director of MyWorkChoice. MyWorkChoice provides customized workforce solutions that give workers the flexibility they want while filling the shifts you need to meet production.We discussed the challenges she faced, getting her CEO to post on LinkedIn, and how they built on Todd's personal LinkedIn profile to drive business results for MyWorkChoice. She also explains why Founder-Led Marketing is becoming increasingly important and many other topics like:- Understanding the personality of your CEO is key to effective marketing- How using tools like Descript and ChatGPT can streamline content production- Increasing post frequency can be achieved by repurposing successful content- Setting realistic expectations for results is essentialDon’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.Connect with Holly:Holly's LinkedIn: https://www.linkedin.com/in/holly-pennington/Learn more about MyWorkChoice: https://myworkchoice.com/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

Emir Atli, CRO of HockeyStack, shares his expertise in marketing strategy and personal branding. He explains how HockeyStack evolved with a focus on LinkedIn as a primary growth channel. Emir talks about leveraging influencer marketing, building resilience against criticism, and finding one’s voice online. He offers insights into effective audience engagement and the importance of celebrating small wins. From navigating account-based marketing to optimizing content creation, Emir provides a roadmap for marketers looking to accelerate revenue and build strong personal brands.

Nico Ferreyra, Founder and CEO of Default, leads a discussion on founder-led marketing in the B2B realm. He shares how personal founder engagement on platforms like LinkedIn can drastically enhance audience connection. The importance of authentic insights for customer feedback and brand building is emphasized. Nico also discusses the challenges of product positioning and the strategic shift towards impactful content marketing. Plus, he highlights the effectiveness of demo videos in boosting engagement and booking rates.

I talked to Godard Abel, Co-Founder and CEO of G2. G2 is the leading software review platform and marketplace with over 2 million reviews read by over 5 million tech buyers every monthAfter scaling G2 to $100M+ ARR Godard shares his insights and talks about:- Strategic Focus as a CEO- GTM Strategies- The Importance of Founder-Market Fit- Why he loves Founder-Led Marketing- Navigating SaaS Categories and Market Positioning- The different Company Growth Stages- How to Raise Funds for First-Time Founders- Bootstrapping vs. Fundraising in Today's MarketGodard's Linkedin: https://www.linkedin.com/in/godardabel/G2: https://www.g2.com/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

I talked to Guy Rubin, Founder and CEO of Ebsta. Ebsta is the AI-first revenue platform. They guarantee to improve rep quota attainment in the first 6 months and improve the accuracy of your forecast to within 10% of your number.After analyzing $57b of salespipline Guy shares his GTM insights and talks about:- The Widening Gap in Sales Performance- The Big Mistakes Sales Leaders Make- How to Engage C-Level Executives- Navigating the Future of AI in Go-to-Market Strategies- The Future of Traditional Marketers in SaaSGuy's Linkedin: https://www.linkedin.com/in/rubinguy/Ebsta: https://www.ebsta.com/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

I sat down with Tom Hunt, Founder and CEO of Fame, the B2B podcasting agency that’s helping brands grow with top-tier podcasting.In this episode, Tom breaks down how he got 26M impressions with 1 LinkedIn post and shares his tactics, including:- 5 Steps to Go Viral on LinkedIn- How he writes attention-grabbing posts- The impact of LinkedIn on his business - The perfect format to post on Linkedin- and more insights on B2B growth through content.Tom's Linkedin: https://www.linkedin.com/in/tomhuntio/Fame: https://www.fame.so/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org