The Executive Brand Podcast The HockeyStack Playbook Generating $150K+ ARR and 3M LinkedIn Impressions Every Month
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Dec 4, 2024 Emir Atli, CRO of HockeyStack, shares his expertise in marketing strategy and personal branding. He explains how HockeyStack evolved with a focus on LinkedIn as a primary growth channel. Emir talks about leveraging influencer marketing, building resilience against criticism, and finding one’s voice online. He offers insights into effective audience engagement and the importance of celebrating small wins. From navigating account-based marketing to optimizing content creation, Emir provides a roadmap for marketers looking to accelerate revenue and build strong personal brands.
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Time Allocation for Content
- Dedicate substantial time to content marketing if it's your primary focus.
- Allocate 30-35% of your time if you balance building, selling, and marketing.
LinkedIn Sales Letter Strategy
- Create LinkedIn posts offering valuable DIY solutions to your target audience's problems.
- Include a call to action, like a link or comment prompt, to capture leads.
Influencer Marketing Tips
- When working with influencers, consider their existing content and audience relevance.
- Don't overpay for influencers with small, less relevant audiences.