The Executive Brand Podcast

In an interview on the makeitwork podcast with Balach Hussain, Finn talks about Project 33's founding story, B2B marketing for startups, founder branding, and more.makeitwork Podcast: https://open.spotify.com/show/3knFLfsifSyKF8v2U2RNJI?si=988a1013f1924417Our website: www.project33.ioTags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

In this episode, we talk about how to post on Linkedin, the problem with selling to multiple decision-makers, how to serve the B2B side for any marketplace or B2C company, the "7 Hour Rule", how to leverage your network on Linkedin, and how videos help prove the value of your offer.Our website: www.project33.ioTags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

In this Live Q&A, we talk about how B2B marketing has changed, how to avoid marketing silos, whether you should post personal content, when it makes sense to start a podcast, and more.Our website: project33.ioTags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin content, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

In this episode, we talk about how content helps you find channel partners, 2 mistakes beginners make when they start creating content, why your need for tracking your content strategy is destroying it, we talk about an undervalued side effect of creating a lot of video content, we compare Performance Marketing vs Content Marketing, whether you should post on LinkedIn Pages or Personal Profiles, and why image posts perform better than text posts on LinkedIn. Our website: https://www.project33.io Tags:content marketing, b2b content, b2b marketing, video marketing, inbound marketing, personal branding, personal brands, project 33, project33, finn thormeier, linkedin content, linkedin marketing, content creation, content tips, content strategies This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

In this episode, we talk about how to deal with differing opinions in marketing, business problems you can solve using videos, why you should stop trying to create short videos, how content increases your win rate, why an audience is an asset, why it's usually the founder doing the CNBC interviews, the simplest content strategy, and the difference between creating content for a new business vs an established business.Our website: https://www.project33.ioTags:content marketing, b2b content, b2b marketing, video marketing, inbound marketing, personal branding, personal brands, project 33, project33, finn thormeier, linkedin content, linkedin marketing, content creation, content tips, content strategies This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org