The Executive Brand Podcast

In this episode, we talk about why B2B companies should consider influencer marketing, how I would setup my B2B company’s podcast, running ads is not demand gen, why LinkedIn ads is the best B2B channel in 2023, when is Founder-Led Marketing the most effective, why your marketing is not performing and Founder-Led Marketing vs Founder Branding.Website: https://www.project33.io/YouTube: https://www.youtube.com/@project-33LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/Tags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips, smma, founder-led marketing, This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

In this episode, we talk about the most important content metric to track, understanding marketing cycles, how your need for tracking is destroying your content strategy, posting to LinkedIn pages vs personal profiles and how to stand out on LinkedIn in 2023. Website: https://www.project33.io/YouTube: https://www.youtube.com/@project-33LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/Tags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips, smma, founder-led marketing, This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

In this episode, we talk about tracking the what is demand gen, the main ingredients of a good B2B podcast, 4 content pillars for successful foudner branding, how much does a 45 min podcast episode cost, how to encourage your employees to be active on LinkedIn and what B2B can learn from B2C.Website: https://www.project33.io/YouTube: https://www.youtube.com/@project-33LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/Tags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips, smma, founder-led marketing, This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

In this episode, we talk about tracking the ROI of Content, how we help B2B software companies grow, how to run cost-effective marketing, 5 reasons why B2B content fails, why marketing is cheaper than sales, hiring a marketing agency vs doing it yourself and should you post your B2B content only on LinkedIn. Website: https://www.project33.io/YouTube: https://www.youtube.com/@project-33LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/Tags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

In this episode, we talk about Founder-led Marketing.If you can’t attend the Live Q&A, you can submit your question here.Our website: www.project33.ioTags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

In this episode, we talk about why personal branding matters, why B2B marketing takes months to deliver results, why we put all of our IP out there, content is networking at scale, self-checkout for a $100K ACV software product, how your newsletter is ruining your reputation, why ChatGPT will not take over copywriting, 5 reasons why video is superior, why we started doing live events and what I’d do as a new Head of Marketing.Our website: www.project33.ioTags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

In this episode, we talk about the most important B2B marketing channels in 2023.If you can’t attend the Live Q&A, you can submit your question here.Our website: www.project33.ioTags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

In this episode, we talk about what I would do in my first 3 months as a new VP/Head of Marketing at a B2B software company.If you can’t attend the Live Q&A, you can submit your question here.Our website: www.project33.ioTags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

In this episode, we talk about B2B marketing during a recession, how to cut out bad marketing to save cost, live events vs. recorded content, the problem with bots and engagement pods, why B2B marketing is just sales at scale, how to 80-20 your marketing, how to get exponential growth in marketing, why posting memes and tweets won’t get you far, and solving B2B marketing.Our website: www.project33.ioTags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

In this episode, we talk about Refine Lab's and Chris Walker's content & marketing strategy.If you can’t attend the Live Q&A, you can submit your question here.Our website: www.project33.ioTags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org