

B2BaCEO (with Ashu Garg)
Foundation Capital, Ashu Garg
B2BaCEO is the show about how to scale your enterprise startup and how to grow from founder to CEO. Hosted by Ashu Garg, general partner at Foundation Capital. Subscribe to the newsletter here: https://ashugarg.substack.com/
Episodes
Mentioned books

Jul 10, 2019 • 37min
How to Plan for Success (Mohit Aron, Founder/CEO of Cohesity)
Two-time founder Mohit Aron tells me how blueprints and checklists can guide your startup in its earliest stages.___Mohit goes into more detail about his entry point frameworkhttps://rajeshsetty.com/2017/06/29/mohit-aron-evaluating-ideas/Cohesity is on CNBC’s Disruptor 50 listhttps://www.cnbc.com/2019/05/14/cohesity-2019-disruptor-50.htmlMore about Geoffrey Moore, creator of the “technology adoption life cycle”:http://www.geoffreyamoore.com/

Jun 4, 2019 • 36min
How to Hire and Fire (Burton Goldfield, CEO of TriNet)
Burton Goldfield tells me his CEO strategy: know the results you want and build your company towards achieving them.___TriNet goes publichttps://www.mercurynews.com/2014/03/27/san-leandro-trinet-ipo-gives-east-bay-a-new-1-billion-company/

Apr 10, 2019 • 21min
How to Scale Company Culture (Aaron Levie, CEO & Co-Founder of Box, Part 2/2)
Aaron tells me how to scale your company while maintaining its culture and the benefits of going public.___More about Andy Grove’s 10X theoryhttps://thekeypoint.org/2018/03/19/only-the-paranoid-survive/Aaron talks more about maintaining company culture while scalinghttps://firstround.com/review/Aaron-Levie-on-How-to-Scale-10x-as-a-CEO-Built-a-Billion-Dollar-Business/A Box employee makes his mom proudhttps://blog.box.com/make-moms-proudBox finally goes publichttps://money.cnn.com/2015/01/23/investing/box-ipo-tech-stocks/index.html

Mar 15, 2019 • 24min
How to Pivot (Aaron Levie, CEO & Co-Founder of Box, Part 1/2)
Dorm room startup co-founder Aaron Levie tells me how he made the decision to pivot Box from a consumer product to an enterprise solution.___Getting Mark Cubanhttps://www.wsj.com/articles/how-a-cold-email-brought-mark-cuban-to-box-11554474601Aaron’s 2006 email to an investor about the need to pivothttps://www.fastcompany.com/1787627/starred-how-box-cofounder-aaron-levie-enticed-vcs-mark-cuban-battle-microsoft-googleAaron talks to Harvard Business Review about Box’s pivot to enterprisehttps://hbr.org/ideacast/2017/12/boxs-ceo-on-pivoting-to-the-enterprise-market.html

Jan 28, 2019 • 27min
How to Scale Happiness (Eric Yuan, Founder/CEO of Zoom)
Zoom founder and CEO Eric Yuan tells me why and how happiness is an essential part of his multi-billion-dollar company.___Glassdoor names Zoom the best tech company to work for in 2019https://www.glassdoor.com/blog/best-tech-companies-2019/… and the second best company to work for overallhttps://www.glassdoor.com/Award/Best-Places-to-Work-LST_KQ0,19.htmZoom’s first customerhttps://blog.zoom.us/wordpress/2013/08/15/stanford-continuing-studies-takes-education-online-with-zoom-video-conferencing/Yes, there really is a happiness crewhttps://www.builtincolorado.com/2018/07/27/spotlight-working-at-zoom-video-communications-cultureZoom goes public, happiness (and stock prices) increasehttps://www.marketwatch.com/story/zoom-video-rockets-to-nosebleed-valuation-after-ipo-but-ceo-says-he-is-comfortable-with-it-2019-04-18

Dec 19, 2018 • 28min
How to B2B a VC (Ashu Garg, General Partner at Foundation Capital)
The man, the maniac.

Nov 15, 2018 • 35min
How to Tell Your Company’s Story (Tien Tzuo, Co-Founder/CEO of Zuora)
Tien Tzuo, Co-Founder and CEO of Zuora, tells me how he tells his company’s story when he pitches to customers and investors and how to scale up to $1 billion.___Tien’s bookhttps://www.zuora.com/subscribed/author/Zuora prepares for its IPOhttps://www.cnbc.com/2018/04/11/zuora-prices-ipo-at-14-per-share--valuing-the-company-at-1-point-44-billion.htmlTien’s daughter rings the opening bellhttps://www.cnbc.com/video/2018/04/12/opening-bell-april-12-2018.htmlTien’s interview with NYT where he mentions his dislike of one-on-oneshttps://www.nytimes.com/2017/01/06/business/tien-tzuo-of-zuora-dont-expect-me-to-manage-you.htmlTien’s “climb to $1 billion” strategyhttps://www.zuora.com/guides/climb-build-billion-dollar-run-rate/Tien discusses his three room structurehttps://www.zuora.com/2017/09/14/3-questions-for-tien-tzuo-ceo-founder-of-zuora/

Oct 18, 2018 • 33min
How to Turn Failure into Success (Frederic Laluyaux, President/CEO of Aera Technology)
Frederic Laluyaux’s first startup flopped but he has taken that experience with him to his current position as president and CEO of Aera Technology. Frederic tells me how to new founders can find what they’re looking for.___Aera Technologyhttps://www.aeratechnology.com/Anaplan’s re-launchhttps://www.dcvelocity.com/articles/20170620-fusionops-rebrands-as-aera-technology-after-landing-50-million-in-venture-funds/Anaplan’s $1 billion valuationhttps://www.bloomberg.com/news/articles/2016-01-14/anaplan-valued-at-1-1-billion-after-90-million-pre-ipo-round

Sep 19, 2018 • 24min
How to Nurture Executive Talent (Doug Knopper, Co-Founder/Co-CEO of FreeWheel)
Co-Founder and Co-CEO of FreeWheel Doug Knopper tells me how he uses his considerable Silicon Valley experience to train the next generation of talent with his new project, CEOhacker.___DoubleClick acquiredhttps://www.nytimes.com/2007/04/14/technology/14DoubleClick.htmlFreeWheel acquiredhttps://techcrunch.com/2014/03/01/comcast-freewheel/Silicon Valley’s diversity problemhttps://www.cnbc.com/2018/06/20/silicon-valleys-diversity-problem-is-its-achilles-heel.htmlFreeWheel’s commitment to diversityhttp://freewheel.tv/freewheel-views/engineers-week-thriving-through-diversity/CEOhackerhttps://www.ceohacker.com/

Aug 12, 2018 • 28min
How to Succeed at Customer Success (Nick Mehta, CEO of Gainsight)
Super-networker and Gainsight CEO Nick Mehta tells me how listening to people and creating a good company culture has turned the customer success software platform into a market leader.___Nick Mehta’s sitehttps://www.mehtaphysical.com/Gainsighthttps://www.gainsight.com/The one page strategic planhttps://scalingup.com/book/Shoshinhttps://alyjuma.com/shoshin/Gainsight was one of the best small companies to work for in 2018https://www.usatoday.com/story/money/business/2018/12/10/costco-google-t-mobile-ranked-best-companies-work-2018/2202327002/


