Creator Science
Jay Clouse
Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
Episodes
Mentioned books
156 snips
Dec 3, 2024 • 60min
#229: Natasha Willis – $70M from automated Instagram DMs
Natasha Willis, the founder of School of Bots, has transformed conversational marketing, racking up over $70 million for clients. In this discussion, she shares how automated Instagram DMs can dramatically grow your email list and enhance revenue. Natasha delves into the intricacies of maintaining authenticity while scaling automation. She emphasizes the importance of strong branding and practical strategies for maximizing engagement on Instagram, including unique DM tactics and leveraging the platform’s features for optimal audience interaction.
79 snips
Nov 26, 2024 • 1h
#188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn. [Greatest Hits]
Richard van der Blom, founder of Just Connecting and LinkedIn algorithm expert, shares his insights on maximizing LinkedIn's potential. He discusses the recent decline in reach and explores the most effective content formats for engagement. With nearly 200,000 followers, Richard reveals his personal strategies for lead generation and engagement. He emphasizes a balanced approach to content creation, the importance of tracking performance metrics, and how to leverage polls and multimedia to stimulate conversations and enhance connections.
29 snips
Nov 25, 2024 • 6min
#228: A change I'm making in 2025 [Voice Memo]
The speaker dives into the challenges of balancing new parenthood with the demands of a publishing schedule. They highlight the importance of self-compassion in the creative process and the subjective nature of task difficulty. Additionally, they share insights on simplifying business operations to enhance efficiency, emphasizing the need to reduce complexity in sponsorships. This shift aims to boost creativity and overall personal well-being.
114 snips
Nov 19, 2024 • 60min
#227: Are memberships still viable in 2025? Creators vs. AI, creator economy pyramid schemes, and more [Ask Creator Science]
Discover the future of membership communities and the risks involved as creators adapt to changing audience demands. Explore the shift from imitation to innovation in creative processes, highlighting the struggle for authenticity. Uncover new strategies in content creation, including the role of AI and the shift towards anticipation rather than presales. Finally, delve into the balance between business commitments and personal satisfaction, urging creators to prioritize genuine connections in a landscape filled with marketing hype.
9 snips
Nov 15, 2024 • 6min
#226: The number one thing getting in my way [Voice Memo]
Explore the necessity of personal accountability and courage when chasing success. The discussion highlights how self-reflection and persistence can help overcome obstacles. A captivating personal story reveals the trials of crafting the beloved soundtrack for 'Garden State.' The speaker emphasizes the importance of confidence and resilience in creative projects, showcasing the rewarding experiences of collaborating with iconic actors.
66 snips
Nov 12, 2024 • 54min
#225: Jonny Miller – $800,000+ from six cohorts of his signature course
Jonny Miller, creator of Nervous System Mastery, breaks down how he successfully launched his course with a small audience, generating over $800,000 from nearly 1,000 students. He shares insights on effective marketing, curriculum design, and the power of niche targeting. Jonny highlights the importance of building trust within communities and engaging potential students through innovative strategies. He also discusses the joy of collaboration and how design decisions can affect course conversions, revealing the secrets behind his impressive growth in the online education space.
7 snips
Nov 8, 2024 • 3min
#224: I cannot emphasize this enough [Voice Memo]
Dive into the joy of the journey rather than just the destination! The conversation highlights how embracing the process can lead to a more fulfilling experience. Listeners also explore strategies for navigating Black Friday shopping, along with tips on community engagement for support and insights. This insightful discussion encourages a shift in perspective, emphasizing that the real treasure lies in the pursuit itself.
46 snips
Nov 5, 2024 • 52min
#223: ChefPK – How this YouTuber makes merch people actually buy
Chef PK is a cooking YouTuber who has captivated audiences with his anime-themed food creations, amassing over 67 million views. In this engaging talk, he reveals how he successfully transitioned from digital content to physical products, including a bestselling cookbook. He shares strategies for brainstorming product ideas and finding the right audience, while also discussing the importance of innovating meal prep with his unique cooking cards. Discover how Chef PK balances running his channel with building a thriving merchandise business.
31 snips
Nov 1, 2024 • 7min
#222: An alternative to the content treadmill [Voice Memo]
Explore innovative strategies for building an audience that prioritize meaningful content and genuine relationships. Discover how leveraging existing audiences can yield better results than the relentless pursuit of constant content creation. This discussion encourages creators to focus on substantial projects that resonate rather than getting caught up in short-form material pressure. Tune in for refreshing insights that challenge the traditional content treadmill mindset!
39 snips
Oct 29, 2024 • 58min
#221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year
Ryan Hawk, keynote speaker and host of the Learning Leader Show, shares his insights on leadership development and community building. He discusses his innovative Leadership CIRCLES, which foster engaging group learning experiences and generate significant income. Hawk emphasizes authentic monetization strategies, such as inbound sponsorships and speaking engagements, while highlighting the importance of genuine audience engagement. He also delves into building supportive communities and creating effective communication within membership models, prioritizing trust and collaboration.
