Creator Science #188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn. [Greatest Hits]
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Nov 26, 2024 
Richard van der Blom, founder of Just Connecting and LinkedIn algorithm expert, shares his insights on maximizing LinkedIn's potential. He discusses the recent decline in reach and explores the most effective content formats for engagement. With nearly 200,000 followers, Richard reveals his personal strategies for lead generation and engagement. He emphasizes a balanced approach to content creation, the importance of tracking performance metrics, and how to leverage polls and multimedia to stimulate conversations and enhance connections.
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Managing Connections
- Connect with people met professionally, offering valuable insights, or involved in your sales process.
- Prioritize connections who provide mutual value and clean up irrelevant ones.
Text Links vs. Buttons
- Use text links on your LinkedIn profile instead of the custom button feature.
- Richard van der Blom found higher conversion rates with text links.
Featured Section Strategy
- Feature low-commitment conversion offers in your LinkedIn Featured section.
- Use this area to encourage the next step, like newsletter sign-ups.