Legal 123s with ByrdAdatto

AI is changing the way medical aesthetic practices operate, but many providers are unsure about how to adopt it. In this episode, Randy Torban, Vice President of Patient Acquisition at EntityMed, explains how AI can enhance patient engagement, streamline workflows, and improve lead capture without replacing the human element.Tune in to learn practical strategies for leveraging AI tools, protecting patient privacy, and building strong processes to stay ahead in a rapidly evolving industry. Chapters 00:00 Intro01:00 Banter06:52 Guest background12:00 Can AI help my medical practice?19:10 What AI tools can I use?21:12 Challenges of AI in health care?24:48 What is the future of AI in health care?27:07 Access+27:57 Legal Takeaways29:43 OutroWatch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto  Stay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn

Dr. Jordan Plews, a pioneer in regenerative medicine and stem cell research, dives into the fascinating world of stem cells and exosomes. He breaks down their functions, highlighting stem cells as master repair agents and exosomes as crucial messengers. The discussion also explores regulatory conditions, warning against the risks of using unapproved treatments. Jordan stresses the importance of FDA approvals and encourages due diligence when considering these innovative products in medical practices. Tune in for insights on navigating this complex landscape!

Estate planning is not just about preparing for the unexpected—it is about protecting what you have worked hard to build. In this episode, guest James Atwood, estate planning attorney and co-founder of Atwood McCall, shares how proactive estate planning can protect assets, minimize taxes, streamline probate, and align with business succession strategies. Tune in to learn why updating your estate plan every few years is essential to preserve your practice, your family, and your legacy for the future.  Timestamps00:00 Intro04:19 Banter Ends05:47 Tell us about you and your background.07:19 Tell us about Atwood & McCall.09:53 A physician who keeps hearing that he needs a will or needs estate planning. He does not like thinking about his own mortality. He wants to know why he would need estate planning?14:00 Walk us through all the things that a person plans for in their estate planning?17:01 How do estate taxes work?24:35 How often should I update my estate plan? 26:45 Access+27:27 Legal Takeaways 29:10 OutroWatch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto  Stay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn

Raising money for your health care business can be exciting but complicated. In this episode, Aubrey Rankin, Managing Partner at First Place Pediatrics, shares what raising capital and partnering with investors really looks like. Learn which early decisions can impact your ownership, how to keep investors informed and aligned, and the key compliance and legal considerations unique to health care investments. Tune in for practical strategies for raising capital confidently, maintaining control, and setting your business up for success.  Chapters00:00 Intro05:00 Banter ends07:03 Tell us about you and your background.08:44 Tell us about your current companies. 14:47 What is it like to raise money from investors?18:48 How did it work once you had all your investors?21:56 How often did you communicate to keep them updated?24:47 What are the biggest challenges a startup faces in raising money and then spending it wisely to run the business28:30 Access29:04 Legal Takeaways30:24 OutroWatch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto  Stay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn

Thinking about turning your successful med spa into a franchise, or just asking for a friend? In this episode, guests Ryan Rose and Ryan Rao, executives at VIO Med Spa, share how they turned a single-location med spa into a national brand. Tune in to learn what it really takes to build a successful franchise in the health care space. Whether you are considering expansion or curious about franchising, this episode offers key insights into the strategic, legal, and operational hurdles that come with scaling a brand.    Chapters00:00 Intro00:54 Banter04:16 Ryan Rose and Ryan Rao Intro08:14 Tell us about your backgrounds that we did not discuss in the opening.13:34 Where does the name VIO come from? 15:26 This season our theme is asking for a friend. Our first question we will ask for a friend why should someone start a franchise?17:37 What are the biggest challenges franchisors face?  22:54 How does a franchise ensure brand consistency across many locations and states?  26:39 Access+  27:26 Legal Takeaways  29:31 OutroWatch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadattoStay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn

Selling your practice is one of the biggest decisions in your career. In this episode, Guest Shawna Chrisman, founder of Destination Aesthetics Medical Spa, shares her firsthand experience selling her practice, from strategic and emotional challenges to lessons learned. Tune in to discover how to build a compliant and sellable practice, evaluate private equity opportunities, and know when the timing—and the partner—are right for you. Whether you are planning for the future or just “asking for a friend,” this episode offers an inside look at the experience of selling a practice.  Chapters00:00 Intro01:00 Banter03:00 Shawna Chrisman intro06:00 Shawna Chrisman background. 07:54 What can you tell us about Destination Aesthetics and AMP? 11:30 Did you ever expand beyond injectables when you were in your first brick and mortar? 12:54 What was your vision when you decided to sell your practice? 26:12 What can you tell us about how you are currently working with AMP? 16:57 Why did you decide to sell your practice and partner with a private equity backed company?22:35 Was making the decision of who to sell to the biggest professional decision you have made?23:37 What challenges did you encounter while selling?25:57 How do you think the aesthetic industry is changing?27:45 Access+28:24 Legal Takeaways30:08 OutroWatch full episodes of our podcast on our YouTube channel:https://www.youtube.com/@byrdadatto  Stay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn

What happens when a patient complaint turns into a full-blown medical board investigation? In this episode, hosts Brad and Michael, and partner Jay Reyero, share the story of a plastic surgeon whose response to a patient demanding a refund nearly jeopardized his practice. Learn what to do when you receive a patient complaint, how to respond to a letter from the medical board, and steps you can take to protect your practice.  Chapters00:00 Intro00:56  Banter  06:37  Story  23:58  Access+  24:32 Legal Takeaways  29:55  OutroWatch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto  Stay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn

Ready to fill your med spa with loyal, happy patients? In this episode, Audrey Neff, Chief Marketing Officer of Aviva Aesthetics, breaks down how marketing, sales, and retention work together to attract new patients, convert leads, and keep them coming back. Tune in for actionable marketing strategies to grow your practice, especially if you are asking for a friend.Chapters00:00 Intro00:14 Banter04:30 Guest Intro06:00 Guest background07:29 Tell us about what you do at Aviva Aesthetics. 15:02 What does marketing even mean and how is it different than sales? 19:08 Are Google Ads and other pay per click advertising still a viable strategy? 22:32 What are the common marketing strategies used in aesthetics? 26:12 How is digital marketing affected by artificial intelligence? 27:49 Access+28:24 Legal Takeaways30:23 OutroWatch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadattoStay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn

Losing employees can leave any leader wondering what to do next. In this episode, hosts Brad and Michael kick off the “asking for a friend” season with a twist—the friend is actually them. They share ByrdAdatto’s journey through unexpected employee turnover and the realization that even a culture-rich workplace is not immune to losing team members. Tune in as they reflect on the emotional and practical challenges of retaining talent, the lessons they learned, and the strategies they considered to support their team. Discover what really works when it comes to staff retention—whether you are asking for yourself, or just asking for a friend.'Chapters00:00 Intro00:17 Banter08:00 Story22:18 Access+22:47 Legal Takeaways30:03 OutroWatch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadattoStay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn

If something sounds too good to be true, it probably is. We are bringing back a fan favorite episode from our Other People’s Problems season. Tune in as we unpack the Little River Hospital fraud scheme, where Management Services Organizations (MSOs) were misused to cover up fraudulent kickback arrangements. Learn how physician investment opportunities can go wrong, how properly structured MSOs work, and red flags to watch for.Chapters00:00 Intro0:45 Banter  09:31 Story  22:57 Access+  23:42 Legal Takeaways  29:52 OutroWatch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadattoStay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn