Optimize to Monetize
Michelle Fernandez
Are you ready to unlock the power of 1% shifts to streamline your strategy, scale your offers, and start monetizing with more ease and less overwhelm?Welcome to Optimize to Monetize™, the podcast for online coaches, course creators, and digital experts who are ready to stop relying on hustle and start leaning into data, systems, and sustainable strategies that actually work.Hosted by Michelle Fernandez, marketing strategist, funnel expert, and creator of the 1% Conversion Effect™, this show is your behind-the-scenes look at what truly moves the needle in modern marketing. Michelle is your trusted guide on a journey to simplify, refine, and upgrade every part of your business, from your backend systems to your visibility strategy, your conversion flow to your CEO mindset.Each episode breaks down what’s working right now in marketing, funnels, traffic, automation, and leadership so you can scale with strategy and sanity. You’ll discover how to rely on data instead of doubt, create consistency without chaos, and build momentum one small, intentional shift at a time.Get ready to learn how to:Build scalable funnels that convert with confidenceAttract steady traffic without living on social mediaSimplify your systems and automate with purposeStrengthen your customer journey from discovery to referralLead like the CEO your business needsEmbrace the 1% shifts that create long-term profit and peaceMichelle brings years of experience working behind the scenes in 6-, 7-, and 8-figure companies. She’s managed hundreds of launches, optimized buyer journeys, and tracked the data that drives real growth, and now she’s bringing those strategies straight to you.Optimize to Monetize™ is the evolved version of The Traffic & Conversions Show, reflecting a deeper mission: to help you optimize what matters most so you can finally monetize what you’ve worked so hard to build. It’s not about following trends. It’s about strategy, sustainability, and scaling a business that supports your lifestyle and legacy.If you’re ready to trade burnout for balance, hustle for harmony, and confusion for clarity, this is your next-level playbook. Because when strategy meets soul, systems create freedom, and every 1% shift compounds into unstoppable growth, you don’t just build a business. You build a legacy.🎧 Tune in weekly for marketing insights, funnel fixes, mindset shifts, and practical strategies that help you grow your business smarter, not harder.It’s time to optimize everything that matters… so you can monetize what matters most.
Episodes
Mentioned books
Oct 8, 2023 • 4min
31 Nights of Scary Metrics that could be Costing you Money : COST PER CLICK
This is a warning you can't afford to ignore. 👀💸 Brace yourselves because today, we're diving into a scary metric that could be silently draining your precious business budget: the dreaded Cost Per Click. This is night 8 of October’s special series… 31 nights of scary metrics that could be costing you money. In this episode we’re facing the chilling truth: if you're not optimizing your ad campaigns, that Cost Per Click could turn into a money-devouring monster! 🧛♀️💸 Don't despair, though! 🙅♀️ I have your back with some hot tips to slay that monster and regain control over your budget. 🔥💰Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 7, 2023 • 4min
31 Nights of Scary Metrics that could be Costing you Money : SALES CONVERSION
👻 Beware of the Sales Conversion Metric Monster! 🎃This is night 7 of October’s special series… 31 nights of scary metrics that could be costing you money. If you’re not watching your metrics… your business is probably spooky.Is the sales conversion metric lurking in the shadows, ready to devour your hard-earned profits? This episode is all about how this scary metric may lead you astray, focusing only on the number of customers who convert while hiding the true horrors of missed opportunities. Don't let it trap you in an endless loop of stagnant growth!Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 6, 2023 • 5min
31 Nights of Scary Metrics that could be Costing you Money : EMAIL OPEN RATE
👻 Is your business haunted by the terrifying ghost of low email open rates? Beware, because this spooky metric could be silently affecting your bottom line! 💀💸This is night 6 of October’s special series… 31 nights of scary metrics that could be costing you money.💡A low email open rate can be bone-chillingly costly for your business. It's a sign that your messages are being ignored or lost in the abyss of unopened emails.In this episode, discover the frightful reasons why low open rates are the stuff of nightmares.But fear not! Together, we can banish these ghoulish open rates and summon in the engagement and profits you deserve. Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 5, 2023 • 4min
31 Nights of Scary Metrics that could be Costing you Money : CLICK THRU RATE
👻 Feeling spooked by a haunting marketing metric? Don't let a low Click Through Rate (CTR) send chills down your spine and drain your precious marketing budget! 💸💀This is night 5 of October’s special series… 31 nights of scary metrics that could be costing you money. If you're finding that your CTR is causing more tricks than treats, it's time to tackle this frightful situation head-on and give your business the boost it deserves.In this episode we’re discussing how you can transform your CTR goblins into engagement superheroes.Let's conquer this CTR nightmare together! 💪🔮Let’s grow your business together.Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 4, 2023 • 6min
31 Nights of Scary Metrics that could be Costing you Money : SHOW UP RATE
💀 Let's shine the spotlight on a haunting metric that could be draining your business's money away... the notorious show-up rate. 😱📉This is night 4 of October’s special series… 31 nights of scary metrics that could be costing you money.You might not realize it, but a low show-up rate can be a nightmare for your marketing efforts, causing you to lose precious dollars right before your eyes. 💸💔In this episode we’re facing the terror of the show-up rate!Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 3, 2023 • 5min
31 Nights of Scary Metrics hat could be costing you Money : BOUNCE RATE
This is night 3 of October’s special series… 31 nights of scary metrics that could be costing you money.It's time to take a closer look at how we can lower that bounce rate and boost your business's profitability.In this episode, we’re discussing the sneaky little culprit that could be silently draining your business finances: the dreaded bounce rate.Listen in to keep visitors engaged and turn them into customers to maximize your revenue potential.Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 2, 2023 • 5min
31 Nights of Scary Metrics that Could Be Costing You Money: LANDING PAGE CONVERSION
We are kicking off October with a special series… 31 nights of scary metrics that could be costing you money.📈 Is Your Landing Page Conversion Rate Costing You Money? 💸💔This is night 2 of October’s special series… 31 nights of scary metrics that could be costing you money. If you’re not watching your metrics…Tonight is all about the conversion rate metric that is a game-changer when it comes to the success of your online business.This is one metric you is probably costing you the most money… cause it’s costing you leads and sales.Let's turn those visitors into loyal customers and boost your bottom line. 💪💰 Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 2, 2023 • 41min
From Clicks to Conversions: Optimizing Ad Campaigns to Accelerate Business Growth with Jackie Ellis
Ad budgets can quickly disappear if not managed correctly. And for business owners, the prospect of wasting money makes this task seem pretty daunting. So how can you ensure you're not just throwing your hard-earned money down the drain when it comes to running ads?Joining me today is Jackie Ellis of Jackie Ellis Marketing, who is on a mission to make your marketing as stress-free and profitable as possible. With over $3 million in ad spend and multimillion-dollar launches under her belt, it’s safe to say Jackie knows a thing or two about running ads!Today we’re tapping into her knowledge to help us effectively set up Facebook or Instagram ads to drive traffic like never before. Tune in for a marketing masterclass which uncovers her secrets to ad testing, strategic ad budget allocation, optimizing landing pages to increase conversions, and the pivotal role of your business’ messaging. P.s. We’re doing a follow up episode on how to increase leads and sales once you have your traffic dialed in–you can find this on Jackie’s podcast which is linked below!Visit Jackie’s websiteFollow Jackie on InstagramCheck out Jackie’s podcast ‘So Worth It’ SHOW NOTES: https://themichellefernandez.com/podcast/230Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 1, 2023 • 6min
31 Nights of Scary Metrics that Could Be Costing You Money: WEBSITE TRAFFIC
We are kicking off October with a special series… 31 nights of scary metrics that could be costing you money.Is Your Website Traffic Costing You Money? Website traffic is crucial for the success of your online business, but what if it's not translating into revenue? ⚠️ Maybe saying Beetlejuice 3 times is not what it takes to get your website to convert to revenue.Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Sep 25, 2023 • 14min
Beyond Transactions: How Customer-Centric Growth Builds Community & Raving Fans
In the fast-paced world of business, a huge shift is taking place. It's a shift from viewing customers as mere transactions to understanding, anticipating, and fulfilling their needs and desires. This shift is what we call "customer-centric growth." At its core, customer-centric growth prioritizes building authentic relationships, nurturing trust, and delivering exceptional value throughout every stage of the customer journey. It's not just about the initial sale or lead generation; it's about the entire customer experience.So today is all about the art of building thriving communities around your brand. I’m uncovering the secrets behind cultivating strong online communities, nurturing customer loyalty, and leveraging these communities for sustainable and predictable growth in your business!SHOW NOTES: https://themichellefernandez.com/podcast/229Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
