Optimize to Monetize
Michelle Fernandez
Are you ready to unlock the power of 1% shifts to streamline your strategy, scale your offers, and start monetizing with more ease and less overwhelm?Welcome to Optimize to Monetize™, the podcast for online coaches, course creators, and digital experts who are ready to stop relying on hustle and start leaning into data, systems, and sustainable strategies that actually work.Hosted by Michelle Fernandez, marketing strategist, funnel expert, and creator of the 1% Conversion Effect™, this show is your behind-the-scenes look at what truly moves the needle in modern marketing. Michelle is your trusted guide on a journey to simplify, refine, and upgrade every part of your business, from your backend systems to your visibility strategy, your conversion flow to your CEO mindset.Each episode breaks down what’s working right now in marketing, funnels, traffic, automation, and leadership so you can scale with strategy and sanity. You’ll discover how to rely on data instead of doubt, create consistency without chaos, and build momentum one small, intentional shift at a time.Get ready to learn how to:Build scalable funnels that convert with confidenceAttract steady traffic without living on social mediaSimplify your systems and automate with purposeStrengthen your customer journey from discovery to referralLead like the CEO your business needsEmbrace the 1% shifts that create long-term profit and peaceMichelle brings years of experience working behind the scenes in 6-, 7-, and 8-figure companies. She’s managed hundreds of launches, optimized buyer journeys, and tracked the data that drives real growth, and now she’s bringing those strategies straight to you.Optimize to Monetize™ is the evolved version of The Traffic & Conversions Show, reflecting a deeper mission: to help you optimize what matters most so you can finally monetize what you’ve worked so hard to build. It’s not about following trends. It’s about strategy, sustainability, and scaling a business that supports your lifestyle and legacy.If you’re ready to trade burnout for balance, hustle for harmony, and confusion for clarity, this is your next-level playbook. Because when strategy meets soul, systems create freedom, and every 1% shift compounds into unstoppable growth, you don’t just build a business. You build a legacy.🎧 Tune in weekly for marketing insights, funnel fixes, mindset shifts, and practical strategies that help you grow your business smarter, not harder.It’s time to optimize everything that matters… so you can monetize what matters most.
Episodes
Mentioned books
Oct 18, 2023 • 6min
31 nights of scary metrics that could be costing you money : MONTHLY RECURRING REVENUE
This is night 18 of October’s special series… 31 nights of scary metrics that could be costing you money.Tonight, let's dive into a spine-chilling reality: neglecting Monthly Recurring Revenue (MRR) in your business might be draining your funds like a vampire in the night! 💀💰 In this episode, I’m sharing three wickedly wonderful ways to summon the power of Monthly Recurring Revenue (MRR) into your business.Summoning the forces of MRR,, you forge unbreakable bonds with a coven of devoted followers. 🖤🧙♀️ Until tomorrow night.Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 17, 2023 • 6min
31 nights of scary metrics that could be costing you money : CHURN RATE
🌟 Beware! The Churn Monster 🧟♂️ is creeping into your business and siphoning your hard-earned cash! This is night 17 of October’s special series… 31 nights of scary metrics that could be costing you money.💸🚫 🤔 Ever wondered why your revenue seems to be leaking and your business struggles to grow? In today’s episode, we’re diving deeper into this sneaky, hidden cost and help you slay the Churn Monster. And if you need a sidekick in this battle, shoot me a DM. I'm here to help you conquer! ⚔️💥Until tomorrow night. Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 16, 2023 • 7min
31 nights of scary metrics that could be costing you money : AVERAGE CART VALUE
Did you know that there's a sneaky specter lurking in the shadows, draining your profits? It's none other than the frightful Average Cart Value! 😱🛒This is night 16 of October’s special series… 31 nights of scary metrics that could be costing you money.In tonight’s episode, I’m sharing an elixir that will help you banish this haunting horror and boost your business's moolah! 🧪✨Let your wheels turn and get creative of different ways you can increase your average cart value… Until tomorrow night.Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 15, 2023 • 7min
31 nights of scary metrics that could be costing you money : CUSTOMER LIFETIME VALUE
Are you unknowingly losing money in your business? Discover the hidden impact of Customer Lifetime Value (CLV) on your profitability. This is night 15 of October’s special series… 31 nights of scary metrics that could be costing you money.💸✨💸 ✨ While CLV is a valuable metric for measuring the long-term value of your customers, it can have eerie consequences if not properly managed. Solely focusing on customer retention without considering profitability might lead to a ghoulish scenario.In today’s episode, we’re exploring some proven strategies to enhance your CLV and elevate your business success.It's time to shine a flashlight on your customer base and identify those who may be draining your resources. Until tomorrow night. Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 14, 2023 • 5min
31 nights of scary metrics that could be costing you money : CART ABANDONMENT
👻 Beware! The Haunting Truth about Abandoned Carts 👻Did you know that lurking in the shadows of your online store lies a chilling villain? 💀 It goes by the name of "Abandoned Carts." And this villainous creature could be draining your hard-earned money! 💸💔This is night 14 of October’s special series… 31 nights of scary metrics that could be costing you money.In tonight’s episode we’re preventing this nightmare from continuing! We’re diving into a few ghost-busting tips to shoo away those abandoned carts and protect your profits.Until tomorrow night. Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 13, 2023 • 10min
31 nights of scary metrics that could be costing you money : RETURN ON AD SPEND
Let's dive deeper into the world of Return on Ad Spend (ROAS) and how it can impact your business financially. 💰This is night 13 of October’s special series… 31 nights of scary metrics that could be costing you money.We all want our ad campaigns to be profitable, right? Well, tracking and optimizing your ROAS is the key to unlocking that success! 📈 If you're not keeping a close eye on your returns, it's possible that your ads are eating into your budget without delivering the desired results. 😱In today’s episode, we’re diving into ways to improve your return on ad spend.Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 12, 2023 • 7min
31 Nights of Scary Metrics that could be Costing you Money : UNSUBSCRIBE
👻 Have you ever considered the chilling consequences of losing subscribers in your business? Brace yourselves as we uncover the spine-tingling truth! 😱💸This is night 12 of October’s special series… 31 nights of scary metrics that could be costing you money.In this episode we diving into ways to banish these specters and keep your business thriving.Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 11, 2023 • 7min
31 Nights of Scary Metrics that could be Costing you Money: EMAIL CLICK THRU RATE
👻🎃 Are you ready for something spooky? Let's dive into the dark side and uncover some bone-chilling secrets! 💀It's not ghosts or goblins that are haunting your business, but something far more sinister—your low email click-through rate. 😈💔 This is night 11 of October’s special series… 31 nights of scary metrics that could be costing you money.This hidden menace could be draining your profits without you even realizing it. With each missed click, potential customers slip away into the abyss, taking their wallets with them. 💸 No reason to fear! Together, we'll shed light on this eerie dilemma and banish it once and for all! I've conjured up a special potion of tips and tricks to help you boost your email click-through rates and reclaim what's rightfully yours. Let’s Grow Your Business Together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 10, 2023 • 5min
31 Nights of Scary Metrics that could be Costing you Money : SOCIAL MEDIA ENGAGEMENT
Let's talk about the spooky side of low social media engagement rates and how they can actually be costing you money in your business. 💀💼This is night 10 of October’s special series… 31 nights of scary metrics that could be costing you money.The lack of engagement means fewer eyeballs on your posts, minimal visibility, and, unfortunately, fewer conversions and sales. It's like a nightmare come true! 😱📉No need to fear, in this episode we’re breaking free from this haunting cycle.Your audience is waiting to engage with your amazing content. 🚀💬💕Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Oct 9, 2023 • 5min
31 Nights of Scary Metrics that could be Costing you Money : CUSTOMER ACQUISITION COST
Are you feeling the pinch of high customer acquisition costs in your online biz?💸This is night 9 of October’s special series… 31 nights of scary metrics that could be costing you money.When your customer acquisition cost is sky-high, you might be shelling out more cash to acquire new customers than you actually make from them. Um, talk about a reality check, right?Don't panic, in this episode, we’re facing the facts – these costs might be secretly bleeding your hard-earned money.Remember, you're not alone on this journey! We've got each other's backs as we slay the online biz game. Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
