Optimize to Monetize
Michelle Fernandez
Are you ready to unlock the power of 1% shifts to streamline your strategy, scale your offers, and start monetizing with more ease and less overwhelm?Welcome to Optimize to Monetize™, the podcast for online coaches, course creators, and digital experts who are ready to stop relying on hustle and start leaning into data, systems, and sustainable strategies that actually work.Hosted by Michelle Fernandez, marketing strategist, funnel expert, and creator of the 1% Conversion Effect™, this show is your behind-the-scenes look at what truly moves the needle in modern marketing. Michelle is your trusted guide on a journey to simplify, refine, and upgrade every part of your business, from your backend systems to your visibility strategy, your conversion flow to your CEO mindset.Each episode breaks down what’s working right now in marketing, funnels, traffic, automation, and leadership so you can scale with strategy and sanity. You’ll discover how to rely on data instead of doubt, create consistency without chaos, and build momentum one small, intentional shift at a time.Get ready to learn how to:Build scalable funnels that convert with confidenceAttract steady traffic without living on social mediaSimplify your systems and automate with purposeStrengthen your customer journey from discovery to referralLead like the CEO your business needsEmbrace the 1% shifts that create long-term profit and peaceMichelle brings years of experience working behind the scenes in 6-, 7-, and 8-figure companies. She’s managed hundreds of launches, optimized buyer journeys, and tracked the data that drives real growth, and now she’s bringing those strategies straight to you.Optimize to Monetize™ is the evolved version of The Traffic & Conversions Show, reflecting a deeper mission: to help you optimize what matters most so you can finally monetize what you’ve worked so hard to build. It’s not about following trends. It’s about strategy, sustainability, and scaling a business that supports your lifestyle and legacy.If you’re ready to trade burnout for balance, hustle for harmony, and confusion for clarity, this is your next-level playbook. Because when strategy meets soul, systems create freedom, and every 1% shift compounds into unstoppable growth, you don’t just build a business. You build a legacy.🎧 Tune in weekly for marketing insights, funnel fixes, mindset shifts, and practical strategies that help you grow your business smarter, not harder.It’s time to optimize everything that matters… so you can monetize what matters most.
Episodes
Mentioned books
Feb 13, 2023 • 19min
Top 10 Digital Marketing Trends You Can't Ignore in 2023
Digital marketing trends are just the tip of the iceberg, which is why it’s so important to stay up-to-date on the latest digital marketing strategies and tactics to stay ahead of the competition. So today I’m sharing the top 10 digital marketing trends that you can’t ignore in 2023!SHOW NOTES: https://themichellefernandez.com/podcast/198Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Feb 6, 2023 • 39min
Maximize Your Reach Using Short Form Video with Nika Stewart
Joining me today is Nika Stewart who is a short-form video specialist, rock and roll singer, and cancer thriver! Nika helps experts show up and shine as the unique, brilliant superstars they are, so they can get the recognition they deserve. She does this through social media trainings, livestream consulting, and done-for-you marketing services. Her Viral Video Intensive shows you exactly how to create Reels, YouTube Shorts, and TikTok videos with EASE (no more tech confusion!), so you can be yourself, stand out, and leverage this VERY important trend for your business right NOW.Today is all about short form video!In this episode…The right time to start doing short form videos is and who this format is best for. Recommendations for apps to use to create videos.Best practices for using short form video.How we can find prompts and templates to use.How to know what’s trending, how trends start and if we can create our own trends.Tips for staying consistent for posting short form videos.SHOW NOTES: https://themichellefernandez.com/podcast/197Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Jan 30, 2023 • 8min
5 Most Valuable Marketing Success Metrics You Should be Measuring
Today I’m sharing the 5 most valuable marketing success metrics you SHOULD be measuring!As we move into a new year, as a marketer in 2023, we must evolve on how to measure, analyze and communicate the success of our campaigns. The days of only reviewing post-campaign or post-launch and asking ourselves what we could do differently next time, are no longer enough.The best way to make significant progress is to make sure you’re choosing high-value metrics to track and I’m sharing that with you!Cheers to success with your marketing efforts. Until next time! Let’s grow your business together!SHOW NOTES: https://themichellefernandez.com/podcast/196Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Jan 23, 2023 • 55min
BEcoming Her with Julie Ciardi
Joining me today is Julie Ciardi who is a former fortune 500 marketing vice president, who made the quantum leap to freedom after two decades in corporate. She is on a mission to help thousands of women BEcome her best self filled with purpose and passion.Today is all about BEcoming Her!In this episode…Julie tells us a little more about herself and her journey to leave corporate after two decades and what her leap to freedom was like!How to create a new identity for yourself while limiting self-doubt and having an unshakeable belief in yourself.Julie touches on the process of decision making as an entrepreneur.How our worth is priceless when it comes to determining setting prices in our business.The first steps to take when you know you’re meant for something more.To connect more with Julie, you can follow her and send her a DM over on Instagram! I hope you enjoyed the show! Until next time! Let’s grow your business togetherSHOW NOTES: https://themichellefernandez.com/podcast/195Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Jan 16, 2023 • 7min
Why You Don't Need A Chief Marketing Officer...Yet (Part 2 of 2)
Do you know who you really need in your business that’s going to help you build brand awareness and drive demand for your products or services?Most large companies and corporations have a chief marketing officer to help them align their sales and marketing to strategically achieve the company revenue goals.When you’re a start up or earning less than $750,000 a year of revenue, you’re growing and you're looking to be as profitable as possible, so you’re keeping costs low, you’re working on creating predictable growth, predictable income and predictable profit.In order for you to grow and scale your business, marketing your business is not optional, it’s a requirement.If you haven’t listened to part one of this episode, listen to it here because today I’m sharing why you don’t need a Chief Marketing Officer (CMO) just yet!In this episode…Why you need a leader in your business that has the authority to lead and manage your branding, marketing and advertising efforts.Why you should consider hiring a Fractional Chief Marketing Officer. Sounds super fancy and maybe even confusing…because it’s unfamiliar to you.How this can work for you even if you think your business is too small.Links mentioned in this episode:What's The Difference Between The Role Of The CMO & Marketing Manager?SHOW NOTES: https://themichellefernandez.com/podcast/194Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Jan 9, 2023 • 43min
How to Leverage the Power of Automation with Organic Social Selling with Jenna Larson
Joining me on today’s episode is Jenna Larson! Jenna is the Founder and Coach of Drive Performance Coaching as well as the Co-Founder of GroupTrack CRM. She helps entrepreneurs monetize their "genius" through communities, conversations, and compelling offers.Today is all about how to leverage the power of automation with organic social selling!In this episode:How to balance automation with organic social selling without sounding like a robot.Jenna shares the rules of engagements they have created and the the do's and dont's.How to serve your community to make sure they are heard.How to revive a dead/low-engagement audience on social media.How we can use permalinks and the power of email.Jenna shares where she sees GroupTrack going in the next 2 years.Try GroupTrack in your business to turn your social media into a lead-generating, income- producing machine!SHOW NOTES: https://themichellefernandez.com/podcast/193Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Jan 2, 2023 • 11min
What's The Difference Between The Role Of The CMO & Marketing Manager? (Part 1 of 2)
As an entrepreneur, I know you want to spend time doing things within your zone of genius. Things like serving your clients, creating new offers, and posting killer content. The last thing you probably want to do is spend time analyzing data and trends. This is where bringing on a Chief Marketing Officer or a Marketing Manager can be very valuable. This magical person would truly understand all that data, give recommendations, and know what to focus on moving forward as a result of those numbers and so much more.Today is part 1 of 2 and I’m sharing:The difference between a chief marketing officer and a marketing managerHow to know which type of role would benefit your business the mostWhat to do if you can’t afford to hire someone full time Until next time! Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Dec 26, 2022 • 49min
Rewiring Your Brain to Create Inevitable Success with Mindi Huebner
Joining me today is Mindi Heubner! Mindi is an Intuitive Mindset Mastery Coach, an IBCP certified NLP practitioner, Health, Life and Success coach and Clinical Hypnotherapist. Mindi knows rewiring your brain is the key to unlocking your magic so that you can create a soul aligned business and extraordinary life. Her number one mission is helping women to reveal and release their limiting beliefs and embrace the confident, wildly successful humans they were made to be.Today is all about rewiring your brain to create inevitable success!In this episode:How the brain really works.Mindi explains what limiting beliefs are and what makes us self-sabotage.Hear if we can REALLY rewire our brains!Mindi shares tips for how to get started today.As always, I end the show with Michelle’s Hot Minute where I’m asking Mindi a round of rapid-fire questions!To connect more with Mindi: Visit her website, https://mindihuebner.com/Listen to her podcast, Unconscious to Conscious: How to Rewire Your BrainSHOW NOTES: https://themichellefernandez.com/podcast/191Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Dec 19, 2022 • 13min
The Real Reason Your Marketing Isn’t Getting Results
Do you consider yourself a leader? Have you considered the lack of leadership is killing your marketing results?When leadership, sales, and marketing are aligned, there's no end in sight to your business's potential growth. The challenge is getting there! So, today I’m sharing The Real Reason Your Marketing isn’t getting results.In this episode:There is ALWAYS a much deeper reason for marketing failures.The most common marketing leadership mistakes.5 ways to create strategic innovation Questions to start your marketing success planSHOW NOTES: https://themichellefernandez.com/podcast/190Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Dec 12, 2022 • 11min
How To Measure Your Customer's Experience
Today I’m sharing how to measure your customer’s experience because we all know it’s cheaper to retain a customer than it is to acquire a new one and in order to keep our retention rates high, it’s important for us to create a WOW experience for them!In this episode:The ways and metrics necessary that you can do internally and externally.How to use customer satisfaction scores and what they are.Ways to use a net promoter and customer effort score.How to determine how much a customer is “worth” to a business.What customer churn rate is and how to track customer retention. How to use customer support ticket trends to identify what is impacting the customer experience.I highly encourage you to start measuring your customer experience so you can make the necessary business improvements to retain more clients & generate more revenue.Cheers to WOWing your customers. Until next time! Let’s grow your business together!SHOW NOTES: https://themichellefernandez.com/podcast/189Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
