Optimize to Monetize
Michelle Fernandez
Are you ready to unlock the power of 1% shifts to streamline your strategy, scale your offers, and start monetizing with more ease and less overwhelm?Welcome to Optimize to Monetize™, the podcast for online coaches, course creators, and digital experts who are ready to stop relying on hustle and start leaning into data, systems, and sustainable strategies that actually work.Hosted by Michelle Fernandez, marketing strategist, funnel expert, and creator of the 1% Conversion Effect™, this show is your behind-the-scenes look at what truly moves the needle in modern marketing. Michelle is your trusted guide on a journey to simplify, refine, and upgrade every part of your business, from your backend systems to your visibility strategy, your conversion flow to your CEO mindset.Each episode breaks down what’s working right now in marketing, funnels, traffic, automation, and leadership so you can scale with strategy and sanity. You’ll discover how to rely on data instead of doubt, create consistency without chaos, and build momentum one small, intentional shift at a time.Get ready to learn how to:Build scalable funnels that convert with confidenceAttract steady traffic without living on social mediaSimplify your systems and automate with purposeStrengthen your customer journey from discovery to referralLead like the CEO your business needsEmbrace the 1% shifts that create long-term profit and peaceMichelle brings years of experience working behind the scenes in 6-, 7-, and 8-figure companies. She’s managed hundreds of launches, optimized buyer journeys, and tracked the data that drives real growth, and now she’s bringing those strategies straight to you.Optimize to Monetize™ is the evolved version of The Traffic & Conversions Show, reflecting a deeper mission: to help you optimize what matters most so you can finally monetize what you’ve worked so hard to build. It’s not about following trends. It’s about strategy, sustainability, and scaling a business that supports your lifestyle and legacy.If you’re ready to trade burnout for balance, hustle for harmony, and confusion for clarity, this is your next-level playbook. Because when strategy meets soul, systems create freedom, and every 1% shift compounds into unstoppable growth, you don’t just build a business. You build a legacy.🎧 Tune in weekly for marketing insights, funnel fixes, mindset shifts, and practical strategies that help you grow your business smarter, not harder.It’s time to optimize everything that matters… so you can monetize what matters most.
Episodes
Mentioned books
May 1, 2023 • 25min
How To Create Urgency When Running an Evergreen Program
Are you currently running an evergreen program? Evergreen programs are ideal because the doors are always open, which means a steady flow of new customers and lives you’re able to change PLUS a steady flow of revenue.This episode is all about how to create urgency when running an evergreen program!In this episode:How to create urgency in an evergreen programTips on how to encourage potential customers to enroll sooner rather than laterThe benefits of early enrollment, limited availability, and time-limited bonuses or discounts. The importance of showcasing social proof and the unique value of a programSHOW NOTES: https://themichellefernandez.com/podcast/208Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Apr 24, 2023 • 39min
Unlocking the Secret to High Converting Funnels
Are you struggling to attract and convert leads into customers? Look no further than the marketing funnel. In this episode, I break down the three essential components of a highly converting funnel and how it can help your business grow!In this episode:The basic structure of a marketing funnel and its purpose in attracting leads and turning them into customers.The importance of having all three components in place and working together in harmony.The three essential components of a highly converting funnel: the advertising funnel, the lead generation funnel, and the sales funnel. Practical tips for online marketers to succeed in a competitive market, including the importance of messaging, a compelling headline, retargeting, and a well-structured email sequence.Important Resources mentioned in the episode: Free Download - The 3 Components of a Highly Converting FunnelConvert KitActiveCampaignSHOW NOTES: https://themichellefernandez.com/podcast/207Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Apr 17, 2023 • 22min
How To Launch An Influencer Marketing Campaign
We’re going to dive into the step by step from start to finish of an influencer marketing campaign so you can build another powerful marketing strategy. What’s really cool is you don’t have to be a super big brand to deploy this marketing strategy!I’m answering all the burning questions about influencer marketing like…how do I reach out? How much will it cost me? Will it bring me sales?Let's talk about...Setting your goal and budgetHow to research influencersBest ways to reach out to influencersHow to negotiate termsPuting your plan into actionHow to track and diagnose to see how the campaign performedSHOW NOTES: https://themichellefernandez.com/podcast/206Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Apr 10, 2023 • 17min
5 Effective Ways to Use ChatGPT
Have you used ChatGPT yet? If not, it’s time to unlock the power of this tool to save you time and money, so today I’m sharing the most effective ways to use Chat GPT!In this episode:How to use ChatGPT for content creation.The differences between ChatGPT and other similar tools, its limitations and potential risks5 tips and best practices for using it effectively.How this tool will change how we work and how to leverage it to our benefit.How ChatGPT can be used for sales and marketing, general content ideas, business operations, and human resources.SHOW NOTES: https://themichellefernandez.com/podcast/205Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Mar 27, 2023 • 22min
Top 3 Effective Marketing Strategies to Acquire New Customers
Marketing is all about creating strategies and campaigns that will help you meet your revenue goals. It’s going to be driving awareness and demand for your products or services. It’s role is to do the heavy lifting for you, so they are primed and ready to buy.Today I’m sharing the top 3 effective marketing strategies to acquire new customers!In this episode:It’s already Quarter 2 and I’m really looking at if I still want to do the thing or things I set out to do at the end of the year. Then I set my Quarter 2 top 3 non-negotiable things I want to do, achieve, and target to hit.How to use conversation marketing as a powerful tool for engaging with customers and building lasting relationships.The effectiveness of using chat bots.Using brand ambassadors as an effective way to promote your services and build brand awareness.How to use influencer marketing in your business.SHOW NOTES: https://themichellefernandez.com/podcast/204Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Mar 20, 2023 • 37min
How to Quadruple Your Enrollment in One Year with Elizabeth Chappell
This episode is pretty special because today I’m joined by one of my clients, Elizabeth Chappell. She is a fabric designer, author, and online educator. In her Craft to Career Podcast she teaches other creatives how to turn their craft into a successful career. Elizabeth started an online subscription box for quilters in 2016, and since then has grown a successful multiple six figure business in the quilting industry. Her biggest passion, however, is coaching and teaching others how to turn their craft into a career.Today I’m shining the light on Elizabeth and she’s sharing how she quadrupled enrollment in the course of a year!In this episode…Elizabeth shares her journey of quadrupling her course enrollment and what it was like before her enrollment increased. What her experience was like with an ads agency that didn’t go too well, what she would do differently if she could go back and how she knew it didn’t feel right to be working with them.Elizabeth shares how she got through the rollercoaster of her revenue going up and then sinking.What she did to regroup and move forward after such a discouraging moment and how she was open and trusting to hire another ads agency.How Elizabeth is using her list of unqualified leads.SHOW NOTES: https://themichellefernandez.com/podcast/203Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Mar 13, 2023 • 29min
TikTok for Business with Samantha Vlasceanu
Are you currently using TikTok for your business? Joining me today is Samantha Vlasceaunu, The TikTok Coach, is on a mission to convince businesses and brands that TikTok is not just for our teenagers (and NO dancing required)! When COVID-19 hit, her other traveling business had to shut down and she had to pivot FAST. That’s when she realized that she’d been organically reaching her audience on TikTok all along and realized the power TikTok could have for businesses if they gave them a chance. Fast forward to today, Sam works with marketing agencies, coaches, lawyers, corporate brands - you name it! Sam ensures all her clients are using the app with intention as a sales funnel in finding their target audience and coaching the strategies of converting their followers into ACTUAL paying clients!SHOW NOTES: https://themichellefernandez.com/podcast/202Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Mar 6, 2023 • 33min
The Power of Leadership and Systems with Tomasha Suber
Joining me today is Tomasha Suber is a Business Growth and Leadership Coach that helps business owners Grow and Scale SMART. With her diverse background in business operations, finance and management she focuses on delivering sustainable strategy, lean structure and less stress through her programs and services. Tomasha is on a mission to show small business owners and leaders that they can prioritize business growth and personal happiness without sacrificing one for the other.Today we’re sharing the power of leadership and systems!In this episode…How systems supports massive growth in business. Why power is important in leadership and how you can utilize power to get team members on board with your vision and make them feel seen, heard and appreciated.Tomasha tells us how she uses self-assessments in her business and what that process looks like.What it looks like when her team evaluates her while creating an open-door policy.What Tomasha does to check in on her employees, one-on-one and how she sets boundaries between boss and a therapy session.The greatest strengths a leader should have and how to establish non-negotiables to prevent burnout.To connect more with Tomasha, you can follow her on Instagram, @tomashasuber!SHOW NOTES: https://themichellefernandez.com/podcast/201Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Feb 27, 2023 • 9min
The Truth About Sales and Marketing
Today I’m sharing the truth about sales and marketing and what is killing the growth in your business!Today we’re diving into what’s really killing the growth of your business. As you probably know, growth is crucial to be able to remain competitive and ensure you’re around for the long term. In this episode, I share the most important things you need to acknowledge in your business first, so you can get the results that you want in your business and repeat them year after year. Cheers to your success with sales and marketing. Until next time… Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Feb 20, 2023 • 18min
8 Most Important Customer Success Metrics
Are you on track with your quarter 1 goals? What can you do TODAY to move one step closer to getting ‘er done? Everything we are doing and targets we’re shooting for are to impact people, facilitate transformations and serve which is why today is all about how we measure the success of our customers to create predictable growth in our business. I’m going to be sharing 8 metrics you should consider tracking. As you listen, be open to see what you should either start doing or improve on in order to increase this metric!If you want to work with me on creating predictable growth in your business, check out my Predictable Growth Accelerator!SHOW NOTES: https://themichellefernandez.com/podcast/199Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
