DMEXCO Podcast by Verena Gründel
Verena Gründel - DMEXCO
Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
Episodes
Mentioned books
Jul 11, 2019 • 45min
Lars Klingbeil - der digitale SPD-Generalsekretär - DMEXCO Podcast Episode 28
Dominik Matyka spricht mit Lars Klingbeil über die Angst um China, Huawei, Uber und Micro-Mobility, Politik-Kollegen und ein europäisches Facebook im Infrastruktur-schwachen Deutschland. Feedback gerne an @dominikmatyka
Jun 27, 2019 • 23min
Matthias Mehner zur Zukunft der Kundenkommunikation via Messenger - DMEXCO Podcast Episode 27
Messenger-Marketing: Ist jetzt die Zeit wirklich reif, sich auf Augenhöhe und im Dialog mit seiner Zielgruppe zu beschäftigen? Welche Rolle spielen Alexa, WhatsApp und Chatbots in dieser neuen Art der Kundenbeziehung? Alex sprach mit Matthias Mehner von MessengerPeople.
Jun 14, 2019 • 30min
Bob Greenberg, Executive Chairman, on founding and constant restructuring of R/GA – DMEXCO Episode, Part 3
Part three of three of the episode on entrepreneurial and life lesson of the visionary Bob Greenberg, now after transitioning out of the CEO role.
Jun 12, 2019 • 29min
Bob Greenberg, Executive Chairman, on founding and constant restructuring of R/GA – DMEXCO Episode, Part 2
Part two of three of the episode on entrepreneurial and life lesson of the visionary Bob Greenberg, now after transitioning out of the CEO role.
Jun 10, 2019 • 33min
Bob Greenberg, Executive Chairman, on founding and constant restructuring of R/GA – DMEXCO Episode, Part 1
Part one of three of the episode on entrepreneurial and life lesson of the visionary Bob Greenberg, now after transitioning out of the CEO role.
May 30, 2019 • 23min
Karen Kaushansky on Voice and Multi Modal User Experience Design - DMEXCO Podcast Episode 25
Karen Kaushansky is an experienced "multi talent" when it comes to dialogue design in human-machine communication, or more precisely: Multi Modal User Experience Design. We asked her about the requirements arising from the trend towards voice bots, voice recognition and voice assistants, and the future of voice.
May 16, 2019 • 36min
Jim Egan, CEO BBC Global News, on the reasons for the latest economic success of the BBC – DMEXCO Podcast Episode 24
Jim Egan, CEO BBC Global News, describes the initiatives taken at the BBC, leading to a string increase in digital eyeballs and advertising revenues.
May 2, 2019 • 20min
Michael Krause von Spotify zum Wachstumsmarkt Audio und Podcasting – DMEXCO Podcast Episode 23
Spotify ist in den letzten Monaten durch interessante Akquisitionen im Podcasting-Markt aufgefallen. Welche Strategie dahinter steckt, welche Effekte die Wachstumsdynamik von Smart Speakern hat, wie Spotify seine Rolle im Podcast-Markt sieht, bespricht Alex Wunschel mit EMEA-Chef Michael Krause.
Apr 18, 2019 • 19min
Andreas Lenz, t3n, zu Programmatic, Audio und politischen Rahmenbedingungen – DMEXCO Podcast Episode 22
Andreas Lenz ist CEO und Mitgründer von t3n, dem Netzwerk und Magazin für digitale Zukunft. Er hat Informationsmanagement an der FH Hannover studiert und befasst ich seit gut zehn Jahren täglich mit den Themen Brand Building, Online Marketing, Growth, CRO, Werbevermarktung und Startups. Wir sprechen mit ihm über programmatische Werbung aus Sicht eines Publishers, der Bedeutung von Audio und Podcasts und der Forderung nach politischen Rahmenbedingungen für Diversität im Digital-Marketing.
Apr 4, 2019 • 26min
Dominik Meissner, 169 Labs, zu Voice Marketing auf Smart Speakern – DMEXCO Podcast Episode 21
Der Smart Speaker Markt ist in den letzten Jahren stark gewachsen: Welche Smart Speaker Systeme gibt es, wieviele sind im Markt, wie sind die Marktanteile? Welche Inhalte werden abgerufen? Was ist wichtig bei Voice Interaction Design? Wie stehts um die Verbreitung von Smart Speakern und deren Nutzung? Was ist wichtig bei der Konzeption von Skills? Darüber sprechen wir mit Dominik Meissner, Geschäftsführer 169 Labs GmbH.
