DMEXCO Podcast by Verena Gründel
Verena Gründel - DMEXCO
Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
Episodes
Mentioned books
Nov 7, 2019 • 19min
Alexander Präkelt (Google) zu YouTube in der Markenkommunikation - DMEXCO Podcast Episode 38
YouTube erreicht jeden Monat 45 Millionen Erwachsene in Deutschland. Damit ist YouTube eine sehr relevante Plattform für Unternehmen und Marken. Welche Möglichkeiten bieten sich aktuell bei Werbung und Präsenz auf YouTube?
Oct 24, 2019 • 23min
Chris Denson on the Impact of Trust on Digital Media - DMEXCO Podcast Episode 37
Chris Denson is an award-winning innovator, marketer, recovering comedian, and host of the Innovation Crush podcast, with over 200 episodes and 750,000 subscribers. He talks with Alex Wunschel, among other things, about the Impact of Trust in Digital Media.
Oct 17, 2019 • 16min
Cameron-James Wilson on Shudu and the trend of digital models - DMEXCO Podcast Episode 36
Cameron-James Wilson on how he came up with the idea to create a digital supermodel, how he defines beauty in context von virtuality, how brands integrate the digital models and what he thinks about the future of digital models.
Oct 10, 2019 • 15min
Harley Finkelstein on Shopify’s success and future - DMEXCO Podcast Episode 35
Harley Finkelstein (COO Shopify) on plans for the european and german market, what’s special about shopify compared to to other online shop systems, how shopify integrates cross selling, fulfillment and payment and what he learned from his former days DJ’ing running a company like shopify.
Oct 2, 2019 • 15min
Marius Rausch zur Zukunft von Adressable TV und Transparenz im Online-Werbemarkt - DMEXCO Podcast Episode 34
Marius Rausch, Vice President & Managing Director Central Europe bei Xandr, spricht mit Host Alex u.a. über die Zukunft von Adressable TV und den Status des Transparency and Consent Framework (TCF). alex@wunschel.net
Sep 19, 2019 • 19min
Dave King, Asana, on Organizing Work in Marketing Teams - DMEXCO Podcast Episode 33
Organizing work in marketing teams is an increasingly complex issue. Our host Alex talks with Dave King, CMO at Asana about how companies, agencies and freelancers can plan and document their teamwork as smoothly as possible.
Sep 5, 2019 • 19min
Road to DMEXCO 2019: “Trust in You” - Podcast Episode 32
Dominik Matyka and Matthias Wahl taking a look at the upcoming DMEXCO 2019 “Trust in You”. And we hear statements of top speakers.
Aug 22, 2019 • 27min
Pippa Scaife, CNN, on how traditional publishers are evolving - DMEXCO Podcast Episode 31
The media landscape is undergoing a shift. The increase of data, technology and connectivity has led to higher expectations among our audiences. Digital players have been disrupting the industry, while the attention span for the content that’s delivered to users is decreasing. How can long-established premium publishers find ways to future-proof their businesses and expand their leadership roles in the industry and stay relevant? Pippa Scaife, Commercial Director, Digital Ad Sales and Data at CNN International Commercial, gives answers on that in the podcast with host Alexander Wunschel. alex@wunschel.net
Aug 8, 2019 • 30min
Mirko Kaminski zu China, Innovationskulturen und globalen Tech-Events - DMEXCO Podcast Episode 30
Mirko Kaminski, CEO von Achtung, spricht im Podcast mit Dominik Matyka über China, Innovationskulturen und die Relevanz globaler Tech-Events. Feedback gerne an @dominikmatyka
Jul 25, 2019 • 41min
Anja Hendel, Porsche Digital Lab, über KI und die Transformation von Porsche - DMEXCO Podcast Episode 29
Anja Hendel über das Portfolio von Porsches Transformationsaktivitäten, die Rolle von Prüfingenieuren und Fließbandmitarbeitern dabei und wie KI ihnen praktische Mehrwerte bringt.
