Event Design Collective PODcasts

Gerrit Jessen #DESIGNtoCHANGE ONSTAGE - EDC MasterMind Series - with Roel Frissen How do I get people to take the long view?
That's one of the question we explore with Gerrit Jessen, CMP CMM CED and EDC MasterMind. Gerrit is part of the Event Design Collective and he trains individuals and consults Germany. Gerrit also is an entrepreneur, trainer, speaker, advisor and mentor in the meetings industry. In this episode he speaks with Roel Frissen of the Event Design Collective on the topic of Horizons of Change, and and putting design on the agenda of event owners. Discover the "Perspective Questions" here: designtochange.online/conversations/ Connect with Gerrit Jessen at https://www.linkedin.com/in/gerritjessen/ find out more about #DESIGNtoCHANGE at www.designtochange.online

Join the BACKSTAGE conversation with Stefanie Simmons as we reflect on her views on the Horizons of Change. Stefanie Pettigrew Simmons, CED+, CMM, DES, CTA, CQIA is one of the EDC MasterMinds of the first hour and true advocate of Event Design. She has held leadership positions at the International Association of Venue Managers, she was on the Board of Examiner of the Malcolm Baldrige National Quality Awards and was involved in the intricacies of Event Management for the American Society for Quality ASQ as well as a longstanding volunteer leader for Meeting Professionals International in her chapter in Dallas, Fort Worth in Texas. She speaks with Event Design Collective's Ruud Janssen about her learnings on her journey in recognising the patterns and how to build the event design muscle. Connect with Stefanie pin linkedin at https://www.linkedin.com/in/stefaniepettigrewsimmons/ To discover more about DESIGN to Change go the https://www.designtochange.online

And what I saw is continuous. Copy-paste. Copy-paste, copy-paste from 20, 30 years ago to now with the only exception that the slide system has changed into a computerized system says Ingrid Rip CED+ and EDC MasterMind to us BACKSTAGE. Ingrid is part of the Event Design Collective and she trains individuals and consults associations in The Netherlands. Ingrid is an entrepreneurial mind, coach, consultant trainer and a long-term active member of MPI. Fun fact: Ingrid was in the first-ever program Ruud and Roel held and an ambassador ever since. In this episode, she speaks with Roel Frissen of the Event Design Collective on the topic of Horizons of Change, and the perspectives it requires to shift for her team, herself, and her event owners. Discover the "Perspective Questions" here: designtochange.online/conversations/ Connect with Ingrid Rip at https://www.linkedin.com/in/ingridrip/ find out more about #DESIGNtoCHANGE at www.designtochange.online

Why don’t others see it like I do?
That's one of the questions we explore with Ingrid Rip CED+ and EDC MasterMind. Ingrid is part of the Event Design Collective and she trains individuals and consults associations in The Netherlands. Ingrid is an entrepreneurial mind, coach, consultant trainer, and a long-term active member of MPI. Fun fact: Ingrid was in the first-ever program Ruud and Roel held and an ambassador ever since. In this episode, she speaks with Roel Frissen of the Event Design Collective on the topic of Horizons of Change, and the perspectives it requires to shift for her team, herself, and her event owners. Discover the "Perspective Questions" here: designtochange.online/conversations/ Connect with Ingrid Rip at https://www.linkedin.com/in/ingridrip/ find out more about #DESIGNtoCHANGE at www.designtochange.online

Who deserves the best view of your event? That's the question we explore with Chanet Ham, CEM, UTS, CED+ and EDC MasterMind. Chanet is the owner of Xpedition Travel and Managing Partner at PX Event Group based in Penang, Malaysia and Australia. She has been creating and planning business events for corporate companies and high net-worth clients for the past 26 years. She is exploring her new role as Event Creator and Producer in the digital space. In this episode she speaks with Ruud Janssen of the Event Design Collective on the topic of Horizons of Change, and the perspectives it requires to shift for her team, herself and her event owners. Discover the "Perspective Questions" here: https://designtochange.online/conversations/ Connect with Chanet Ham at https://www.linkedin.com/in/chanet-ham-cem-uts-ced-ced-plus-coach-in-virtual-26637233/ find out more about #DESIGNtoCHANGE at https://www.designtochange.online

Let's hold the medals together says Chanet Ham, CEM, UTS, CED+ and EDC MasterMind to us BACKSTAGE. Chanet is the owner of Xpedition Travel and Managing Partner at PX Event Group based in Penang, Malaysia and Australia. She has been creating and planning business events for corporate companies and high net-worth clients for the past 26 years. She is exploring her new role as Event Creator and Producer in the digital space. In this episode she speaks with Ruud Janssen of the Event Design Collective on the topic of Horizons of Change, and the perspectives it requires to shift for her team, herself and her event owners. Discover the "Perspective Questions" here: https://designtochange.online/conversations/ Connect with Chanet Ham at https://www.linkedin.com/in/chanet-ham-cem-uts-ced-ced-plus-coach-in-virtual-26637233/ find out more about #DESIGNtoCHANGE at https://www.designtochange.online

Welcome ONSTAGE where we meet Marie-France Watson, CED, DES, Manager Academic & International Events at Concordia University in Montreal Canada. In this Podcast she speak with Ruud Janssen on claiming time. Besides being a DES - Digital Event Strategist, she is a longtime CED-Certified Event Designer and a pioneering EDC MasterMind. She is also the co-creator of The Illuminate Project and co-founder of The EVENT and Past President of the MPI Montreal & Quebec Chapter. Connect with Marie-France on Linkedin: https://www.linkedin.com/in/marie-france-watson-ced Check out The Illuminate Project : https://www.switchidea.co Check out The EVENT: https://www.the-event.ca Check out DESIGN to CHANGE book : https://designtochange.online

Welcome BACKSTAGE where Marie-France Watson, CED, DES, Manager Academic & International Events at Concordia University in Montreal speaks with Ruud Janssen on putting design on the agenda. Besides being a DES - Digital Event Strategist, she is a longtime CED-Certified Event Designer and a pioneering EDC MasterMind. She is also the co-creator of The Illuminate Project and co-founder of The EVENT and Past President of the MPI Montreal & Quebec Chapter. Connect with Marie-France on Linkedin: https://www.linkedin.com/in/marie-france-watson-ced Check out The Illuminate Project : https://www.switchidea.co Check out The EVENT: https://www.the-event.ca Check out DESIGN to CHANGE book : https://designtochange.online

Go Backstage with Alessia Clusini, Founder at Trybes Agency in London explores with Ruud Janssen the conversations and approaches to Design to Change. As a seasoned data strategist with an extensive portfolio of successful and data-driven case studies, Alessia Clusini is the conduit between brand and consumer. She co-founded a London based research firm called Trybes Agency, where a team of experts with diverse backgrounds, from data scientist and machine learning engineers to psychology, social sciences and marketing, empower world-class marketing strategies and storytelling by helping clients deeply understand the intrinsic cultural values of their target audience. Their hybrid intelligence approach couples AI-driven research methodologies with netnography studies and content analysis to deeply understand the user in today's rapidly changing world. Her clients include BBC, Virgin, Victoria Secret, Juventus, Vogue, FIAT, Telecom Foundation, Rai, Tuscany Travel, and Slow Food. Since 2012, Alessia has been teaching groups and corporate teams and leading master’s degree modules in Marketing and Comms, Consumer Research and Trends Forecasting. She gave lectures at different events, from Marketing Festivals to TEDx, and to media companies such as Channel 7 Australia. She is, among the pioneers of the Experience Economy, a Founding Circle Member of the WXO - World Experience Organization. In this realm, she and her team at Trybes published the first research on the ecosystem where transformation quintessentially happens: Burning Man and transformational festivals like SXSW. Check out an example of Alessia's work in this article: https://edco.global/the-future-of-experiences-and-events/ Learn more about DESIGN to CHANGE: https://designtochange.online

In this episode, Alessia Clusini, Founder at Trybes Agency in London explores with Ruud Janssen the conversations and approaches to Design to Change. As a seasoned data strategist with an extensive portfolio of successful and data-driven case studies, Alessia Clusini is the conduit between brand and consumer. She co-founded a London based research firm called Trybes Agency, where a team of experts with diverse backgrounds, from data scientist and machine learning engineers to psychology, social sciences and marketing, empower world-class marketing strategies and storytelling by helping clients deeply understand the intrinsic cultural values of their target audience. Their hybrid intelligence approach couples AI-driven research methodologies with netnography studies and content analysis to deeply understand the user in today's rapidly changing world. Her clients include BBC, Virgin, Victoria Secret, Juventus, Vogue, FIAT, Telecom Foundation, Rai, Tuscany Travel, and Slow Food. Since 2012, Alessia has been teaching groups and corporate teams and leading master’s degree modules in Marketing and Comms, Consumer Research and Trends Forecasting. She gave lectures at different events, from Marketing Festivals to TEDx, and to media companies such as Channel 7 Australia. She is, among the pioneers of the Experience Economy, a Founding Circle Member of the WXO - World Experience Organization. In this realm, she and her team at Trybes published the first research on the ecosystem where transformation quintessentially happens: Burning Man and transformational festivals like SXSW. Check out an example of Alessia's work in this article: https://edco.global/the-future-of-experiences-and-events/ Here are her answers to the questions we discussed: Q->How can you comfort your event owner that not having clarity with the initial ask is ok? A-> Tough one. I'd say information is power in this case: I'd try to help research and build clarity and then suggest letting go on control. Q->What guardrails do you offer to allow the event owner to feel comfortable to say yes to you for event design? A->We build on top of what worked and what's coming out of deep analysis Q->How will you sketch the outcomes of event design and involve the event owner in the way forward? A->I will actually sketch in a simple vis, like a recipe with the ingredients and the process laid out (and giving the chance to zoom into the details of everything) Q->How does getting design on the agenda help the event owner in other parts of the organization to achieve strategic goals? A->Design is behind everything we do. If the design is not on top of the agenda, somebody else (with a different agenda) is going to design it Learn more about DESIGN to CHANGE: https://designtochange.online