Alessia Clusini BACKSTAGE #DESIGNtoCHANGE - Trybes Agency

Go Backstage with Alessia Clusini, Founder at Trybes Agency in London explores with Ruud Janssen the conversations and approaches to Design to Change. As a seasoned data strategist with an extensive portfolio of successful and data-driven case studies, Alessia Clusini is the conduit between brand and consumer. She co-founded a London based research firm called Trybes Agency, where a team of experts with diverse backgrounds, from data scientist and machine learning engineers to psychology, social sciences and marketing, empower world-class marketing strategies and storytelling by helping clients deeply understand the intrinsic cultural values of their target audience. Their hybrid intelligence approach couples AI-driven research methodologies with netnography studies and content analysis to deeply understand the user in today's rapidly changing world. Her clients include BBC, Virgin, Victoria Secret, Juventus, Vogue, FIAT, Telecom Foundation, Rai, Tuscany Travel, and Slow Food. Since 2012, Alessia has been teaching groups and corporate teams and leading master’s degree modules in Marketing and Comms, Consumer Research and Trends Forecasting. She gave lectures at different events, from Marketing Festivals to TEDx, and to media companies such as Channel 7 Australia. She is, among the pioneers of the Experience Economy, a Founding Circle Member of the WXO - World Experience Organization. In this realm, she and her team at Trybes published the first research on the ecosystem where transformation quintessentially happens: Burning Man and transformational festivals like SXSW. Check out an example of Alessia's work in this article: https://edco.global/the-future-of-experiences-and-events/ Learn more about DESIGN to CHANGE: https://designtochange.online