Your Digital Marketing Coach with Neal Schaffer

Whether you work at a company with staff or you are an entrepreneur, you need to scale so that you can focus on your business and have other experts around you do what they are good at. This includes your digital and social media marketing work. If digital influence is yielded from content creation, you need to stay focused on your content and IP and let others help you do things that are not primary business drivers. I want to share with you what I have done to help scale my own marketing operations and my advice for you.This podcast episode is a preview of one of the two free webinars I will be doing for those that pre-order my new book The Age of Influence on Amazon. For instructions on how to apply to access, please listen to Episode 144 or read my blog post here.Key Highlights [03:28] The Only Way To Scale[04:12] Integral Part Of Your Marketing Infrastructure[06:22] How To Find Experts[08:20] Be A Better Scaler[08:41] The Things You Can Outsource[11:03] SummaryNotable QuotesAs an entrepreneur, as a small business owner, as a marketer, you need to stay focused on your key tasks, on your key expertise on your key, what you would call an expert zone.The only way for us to scale is to delegate is to have other people do work on our behalf, there really is no other way. Obviously, you can look at everything you're doing. Pick the top three things, stop doing the other things.You can't do everything. You're, you're basically the sum of everybody around you. And you want to hire people that are smarter than you if you want your business to grow.You need to focus on the right things if you want to drive the right revenue. And in order to do that you need to scale and often with marketing, specifically digital and social media marketing, we need to find people that can do these things for you. Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Everybody talks about Facebook and Instagram Ads, but what about LinkedIn Ads? If you are targeting a lucrative demographic or are a B2B company, LinkedIn should be one of the focus points of your marketing. Join me in this interview with one of the world's foremost experts on LinkedIn Ads, AJ Wilcox, as he teaches you all of the different options you have and how to make the most of them for effective advertising on LinkedIn.For those of you interested in my Amazon pre-order campaign for The Age of Influence, please purchase a paperback copy here and then send me an email of your receipt to neal@nealschaffer.com to be invited to my two exclusive live webinars. Listen to episode 144 for further details!Key Highlights [00:38] Introduction of Podcast Guest, Aj Wilcox[03:07] How AJ Started Doing LinkedIn Ads[05:15] Aj's Advice For Beginners[09:37] The Ideal Threshold For Impressions[10:32] The Concept of Lifetime Batting Average With LinkedIn Ads[12:31] Unique LinkedIn Ads Features[14:33] Different LinkedIn Ad Products[17:13] What Is A Sponsored Content?[17:52] Lead Gen Form VS AV Testing[20:07] LinkedIn Ads Best Practices[23:31] The Visual Aspect Of LinkedIn Ads[25:40] Connect With Aj[26:37] Final ThoughtsNotable QuotesIf you're going to be paying that much for traffic, it means you've got to make sure that your funnel is pretty tight, your sales processes are good, and you know how to follow up with them. And you have a high enough lifetime value after a deal closes, that you can basically pay for those expensive clicks along the way.Build that strong history into your campaigns, don't just run one campaign for a month, and pause it and then start a new one, because you won't be building up history that will work in your favor in the future.If your goal is to, is to generate conversations with highly valuable people, send them to a landing page where you're going to make the strongest impression and get to know them. But if all you want is to get as many email addresses as possible from a target market, so that they can go into your database and be nurtured then lead gen forms make a lot of sense.My recommendation is to target pretty tightly, you're going to be paying a lot of money for these clicks. So definitely make sure it's exactly the right people that you would want in your funnel in your sales process.Be really smart about how you're tiptoeing into the platform, don't take Lincoln's recommended bids, don't don't leave the box checked for audience expansion, what you want to do flip to maximum cost per click bidding, and bid low and just see what happens.When you're on LinkedIn, you have a mission in mind, you are going to do something. And so if yoLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

I have published 3 other episodes about Pinterest marketing, but because Pinterest continues to deliver results for me, I wanted to share you with my latest thoughts on the platform for those that have yet to take Pinterest seriously. Pinterest is a very different social network, but for those business and influencers that are content creators, Pinterest just might be the gold mine you have been searching for in social media. For those of you interested in my Amazon pre-order campaign for The Age of Influence, please purchase a paperback copy here and then send me an email of your receipt to neal@nealschaffer.com to be invited to my two exclusive webinars. Listen to episode 144 for further details!Key Highlights [02:08] Why Pinterest Is A Very Special Place In Social Media[04:14] Why Choose Pinterest?[06:06] DM Me Vs Swipe Up[07:00] Pinterest Statistics[08:32] Why Pinterest Is Great For B2C E-commerce[11:03] Pinterest Vs Other Social Platforms In Terms Of Traffic[12:05] What Are Rich Pins?[12:28] Maximizing Pinterest Search Tool[13:40] What Type Of Content Works On Pinterest?[16:13] The Concept Of Content Buckets[17:17] How Pinterest Board Works[19:59] The Recommended Pin Size[20:50] Be Consistent In Pinterest[21:09] Curating Content[22:39] Best Tool For Pinterest[23:32] Pinterest Smart Queue Functionality[25:58] SummaryNotable QuotesEvery social network is very different.I think that if you haven't been on Pinterest as a discovery engine, this is where you need to start, create an account, create a business account. And there's there are reasons to have a business account. But the first thing is, it gets your account verified. And you get access to something called Rich pins, which is sort of structured markup on your site. I do believe that your name is your best brand. It stays with you forever. And as an influencer, it may be more memorable than something generic debatable as to what influences what to do if they want to have a brand.  If you want to be successful on Pinterest, you need to be looking at what's working. And you're going to find a few things. You don't have to put all your content there. But you need to have content. More importantly, you need content because every pin is a bookmark.That is the simplest thing you can do when you pin it, you want to make sure the title the description, actually match the board, which matches your description. And you ideally want to do this a few times a day.Pinterest can be extremely powerful whether you want to reach out to influencers that are already generating a lot of traffic that might be able to generate traffic for your brand. Or if you're Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Join me for an interview with Adrian Salamunovic, Founder of Earned.co and Author of FREE PR, where we discuss all of the free things you can do to get media exposure. This includes learning how to differentiate yourself, identifying the right media targets and channels, and how to amplify and leverage the media you get after it's published by using social media and paid social. If you want to take advantage of the pre-publishing campaign for my book The Age of Influence on Amazon, make sure you buy the book here and then send me a receipt of your pre-purchase before March 17 to neal@nealschaffer.com Thanks!Key Highlights[02:26] Introduction of Podcast Guest, Adrian Salamunovic[06:38] Book To Read To Learn About Differentiating Yourself[07:28] What Earned.co Does[09:49] Taking Pitch And Translating It Into Online ACtivities[12:08] Working On The Channels And Content[16:20] Why Personalization Is Important[21:41] Adrian's Advice On Sending Messages Through Instagram And Twitter[23:07] Timeliness Is Everything[26:27] The Concept Of Adding Value[28:40] What To Do If You Don't Know Your Ideal Targets[29:34] Performing Micro Surveys[31:30] Leveraging Google Analytics[34:35] Hack On How To Organically Get Hits[39:08] The Deal Of Hiring PR Agencies[45:13] Three Tiers On Paid Media[50:06] Adrian's Book[53:09] Connect With AdrianNotable QuotesI think that having a unique value proposition is probably the most important foundational thing you can do as a business founder, right from the start.There's riches in niches as the saying goes. And we really like businesses that have niches. And I think one of the most powerful things about having a niche is you're not trying to boil the ocean, right? You know exactly who you're going after.What I tell people to do is to think that we work for the media, not the other way around. y job is to be available to them when they need me to be available to help bring value to their audience to help them create a great story or narrative. And if you go in with that attitude of servitude, you're going to get so much more from the media over and over again.I think that that concept of adding value and being their friend is is just more and more important, as more and more businesses have have realized what they need to do to get their media coverage.The best way to stand out is by almost, again, trying to be empathetic, I think being having empathy is really key, understanding people getting hundreds of emails, or hundreds of messages, standing out by offering value first, by being different with your value by being generous with your value Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

There is an incredible amount of misinformation out there about influencer marketing. Fake followers, phony engagement, people that come out of nowhere and get paid hundreds if not thousands of dollars for posting a single photo on Instagram. Is this influencer marketing bubble about to burst? These are some of the ways influencer marketing is portrayed, but they miss out on a holistic definition of digital influence, which existed way before Instagrammers or YouTubers, and also ignore other trends in digital marketing that will push more and more brands to creating collaborations with influencers. Learn about how to do influencer marketing the right way by listening to this podcast - and if you are interested in The Age of Influence pre-order campaign, simply pre-order the paperback version from Amazon (https://nealschaffer.com/ageofinfluence) and send me the receipt to neal@nealschaffer.com. You will then get access to my invite-only upcoming two webinars ... pre-order 3 copies, and you'll also get free access to my upcoming Business of Influencer Mastermind Group Coaching Program!Key Highlights [01:35] Why Influencer Marketing Is Something Most Marketers Have Not Defined Well[02:44] The Core Of Influencer Marketing[05:10] What Digital Influence Includes[05:54] Who Yields Influence?[06:29] Types Of Influencers Based On Number Of Followers[07:57] Influence Defined[08:46] Other Ways Of looking At Influence[09:17] Why Some Brand Advocacy Programs Aren't Doing Well[10:20] Things To Remember When Reaching Out To External Influencers[11:09] Why Influencer Marketing Is The Next Evolution Of Marketing[11:42] What Social Media Was Made For[13:21] The First Misnomer About Influencer Marketing[14:43] People Rule The Algorithms[16:57] The Age Of Influence Pre-Order[18:48] The Importance Of Building A Team And Scaling Down[20:51] SummaryNotable QuotesAt the core, influencer marketing is about relationship building.Digital Influence includes, but is not limited to social media. It includes a website and the authority that your website has. It includes email marketing, and the size and engagement of your list. And obviously, it includes social media as well.We're finding with smaller networks, it's more niche, but it's also tighter, the content creator has more influence, and it's actually more authentic. So this leads to influence and influencers being a lot more people.I think the more influence you can yield beforehand before you reach out to them. And the more brand affinity you can build through social signals, this is going to help you become so much more efficient and more effective with your influencer marketing.The messageLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Join me for an insightful interview with the bestselling marketing author David Meerman Scott, who's The New Rules of Marketing and PR has sold more than 400,000 copies worldwide. David joined me for an interview where he revealed the background and a preview of his new book: Fanocracy: Turning Fans into Customers and Customers into Fans. While the theme of "fans" has been something covered by others, David offers a unique approach backed by case studies and neuroscience which I believe you will find quite insightful. Once you hear the scientific background behind Fanocracy, you might join me in believing that it really might be the next evolution in marketing - for those forward-looking companies who empower their marketing and customer experience teams to push forward on a "fanocracy" initiative. For my listeners, even if you are not a large enterprise, the same concepts that David discusses can be leveraged by any entrepreneur, small business owner, or marketer. You can purchase your own copy of Fanocracy here.Key Highlights [00:29] Introduction of Podcast Guest, David Meerman Scott[01:12] How David Came Up With Writing the Book[04:58] The History of Fanocracy[07:22] The Intersection of Customer Experience and Fanocracy[10:55] Creating True Human Connection[14:28] Developing Fandom[15:07] The Idea of Mirror Neurons[19:45] What Fanocracy is About[21:55] Connect with DavidNotable QuotesAnd I think, though, Neil, that too many people, I know, you see this too, too many people are abusing these ideas. Now, too many people think they know how to use these new rules of marketing and PR, but they don't use them in the way that you and I talk about it.These social networks themselves are part of the problem. Because there's, in the beginning, you know, you would put out a piece of content, it would go to your network. Now, unless you pay, it doesn't go around. It doesn't get out to that many people, when you put out an update, the social networks also try to polarize people into political spaces.What we did though, is we came up with 10 different chapters, each one is a prescription to help grow fans in some way. So we recognized that there are many ways to create this true human connection. And that's really what every chapter is about, in some way, creating a true human connection between you and what we hope will become your fans.It turns out that we humans are hardwired to be interested in becoming part of a tribe. And that's because our ancient brain as a survival technique, has to find people who are part of our tribe, because that's where we're safe. As opposed to people who we meet who are not part of our tribe, where there's potential danger. This is hardwired in our brains.So what this means fLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

If you think influencer marketing is just about famous consumer brands spending lots of money to have YouTubers and Instagrammers talk about them, you are far from the truth! Discover how any business in any industry can and should leverage influencers in this episode #142. Learn more about my upcoming book on influencer marketing, The Age of Influence, at https://nealschaffer.com/ageofinfluence.Key Highlights[01:36] Can Small Businesses Leverage Influencers?[03:47] Send Me Questions![05:40] Believe in Influencer Marketing[07:00] Influencer Marketing As An Extension of Celebrity Endorsement[08:12] Two Ways of Collaboration[09:42] Knowing the Voices of the Community[11:11] How to Find the Right People[14:10] HowTo Become An Influencer?[16:09] Go Broader with Your Keyword Research[17:02] The #1 Mistake Small Businesses Make When Reaching Out to Influencers[18:06] "10-Person Rule"[20:20] Ways to Categorize Influencers[22:24] Have A Pool of Influencers[22:56] Assess Your Pitch[24:50] The Ideal Way of Reaching Out to Influencers[26:51] Developing the RelationshipNotable QuotesSocial media algorithms are controlled or managed by supply and demand.Regardless of how big or small your company is, it really comes down to who are the voices in the community that can help push your product forward in terms of it becoming aware by a new audience that doesn't know you or maybe an existing audience that you want them to get to know you better. This is a universal concept regardless of the size of your business that you should be talking about. So who is talking about you, or about your competitors or about product names, and from there, you're going to begin to build a list of people that might be influential, you don't just want to look at follower count, you want to look at actually how many people are engaging with that content.I think it's natural that marketers who get involved in the space want to become more influential. So at the end of the day, you need to understand the concept of influence and it's really going to help you in your influencer marketing as you become more influential. It's really about finding a comfortable follower range. Right now, followers alone are not everything, they need to have a certain amount of engagement. Start small, right? Start with people that actually have less global influence, but still have great influence in their niche.There are a lot of things you can offer influencers and influencers are only asking for money. That's where I sort of think of that as a red flag, because not every influencer is in it for the money. And if they are only in it for the money, it's more of a business to them. And you're not goinLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

If you are a marketer, especially a digital or social media marketer, it really gets more and more difficult with each passing day to keep track of all of the changes going on in the world of marketing as well as all of the excellent and insightful blog content that are being published. From following social media feeds to subscribing to RSS feeds and newsletters, all of us marketers have our own system that we have created to try to cope, but this approach may not be ideal, especially for the subject matter that we are less familiar with.This episode #141 features an interview with Yam Regev, CEO and Founder of Zest.is. We discuss all of the changes in marketing that marketers need to be concerned about, how can marketers consume all of the blog content that is being published on a daily basis, as well as how a combination of Community + Content + AI utilizing the free Zest.is app can help support today's marketer. You can access Zest at https://zest.isAs mentioned in the intro, I do host livestream shows with some of the top thought leaders in marketing infrequently, so if you are interested, please make sure you subscribe to my newsletter so that I can let you know the next time I record one. You can do so by going to my website and entering you email address on the sidebar widget or the one at the bottom of each page: https://nealschaffer.com Key Highlights[02:57] Introduction of Podcast Guest, Yam Regev[03:48] What Is Zest?[08:32] The Heart and Core Of Zest[17:15] The Learning Management Aspect Of Zest[20:11] Our Email Feature[23:10] Does Zest Offer Certification Programs?[26:55] New Emerging Topics That Are Critical For Marketers[27:59] The Reality Of Marketing Industry[30:35] What Zest Provides[31:13] 2 Key Areas Marketers Need To Be Top Of The Game[35:59] Built-in Feedback Process[39:40] Most Searched TagsNotable QuotesWe feel that we live in a huge global shift, right in the way that we consume content. And it seems that the way that we expect content to be to be it needs to be more personalized, and on demand.The cheaper it is to create content, the accessible the internet gets the more content and information that will be.The content creators themselves are creating a lot of content, but they're not necessarily updating the old content, which Google I get gives really, really good authority to If that old content was able to generate a lot of backlinks and engagement.I think that's the core issue with Google is that even if you find a great piece of content, we tried to be relevant and even knowledge building for you, you know, some maybe someone worked quite hard to get these results, and to target us specifically.The way that you consume a knowledge or the way that you prioritize whLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

For whatever social media channel you want to become proficient at, STOP listening to this podcast and START becoming a user of the channel! As marketers, we sometimes look for new social networks or content mediums to utilize for marketing, but instead of reading blogs or listening to what advice others give us, becoming actual users and consumers of the content on those platforms or of those mediums is probably the single most important thing you can do at the beginning to get better at them. This episode #140 was inspired by my own podcast and the confession that I personally wasn't a consumer of podcasts yet was a podcast creator. While the positive thing is that I might not have been influenced by other podcasters and thus my podcast might be unique, it also means that I failed to grasp the importance of certain things about my podcast or the needs of podcast audiences. As mentioned in the intro, if you haven't subscribed to my newsletter, please do so by going to my website and entering you email address on the sidebar widget or the one at the bottom of each page: https://nealschaffer.comKey Highlights [03:51] Batching And Repurposing Content[06:28] The Thing About Podcasting[07:16] Media Consumption Difference With Every Generation[10:12] Blogs As Part Of SEO[10:49] Top 3 Areas I Generate Traffic To My Website[13:10] An Ineffective Way Of Using Social Media[14:11] Why People Are In Social Media?[16:55] The Power Of Podcasting That I Realized[17:51] What Podcasting Gives Me[19:40] Be Part Of The Network You Want To Monetize[20:02] How To Go Deep Into A PlatformNotable QuotesBlogs, from my perspective, be part of its brandy. But part of its SEO, right. It's like posting a bad photo on Instagram, and it's going to kill your engagement. Bad blog content is going to kill your relationship with Google as well.You got to be in the platform to know what works, that we repeat that you have to be an active user, you have to want to use the social network and use it on a daily basis and engage in a daily basis and become part of the community if you want it to work for your business.So you got to be part of the network. And once you're part of the network, and you're actually engaging with people, like you care, you don't see them as $1 sign, because you truly want to help them. Because you know, you can help them better than anyone else, you know that by investing in you, and you're investing in them, they're gonna get tremendous ROI.For me, the podcast gives me the opportunity to learn from them to get to know them better to be influenced by those I want to be influenced by. And now I'm getting back to thinking you know, all those people who just interview other people, that's why they're doing it, there's nothing wrong with that they're learnLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

How do you advertise your profile amongst so many professionals while you are still only a college student? And what might professionals learn about their own LinkedIn profile optimization from my advice to college students? Listen on for the details!Key Highlights[01:10] What is LinkedIn?[02:37] LinkedIn Vs Other Social Media Platform[03:30] Why LinkedIn Profile Is Important[04:50] Deciding On A Path That You Will Represent On LinkedIn[05:40] What To Put On Your LinkedIn Profile[07:06] Navigating LinkedIn[09:50] What Profile Photo To Use[11:31] Professional Headline Summary[13:16] Doing Searches For Other Professionals/Students In LinkedIn[13:30] LinkedIn Groups[14:20] About Section[16:19] Summary Section[19:36] Work Experience Section[21:04] Adding Volunteer Experience, Certifications, and Lincenses[22:08] Recommendation Requests[23:50] What To Put In Industry[24:22] Why You Need To Include Your Location[25:16] SummaryNotable QuotesLinkedIn is where decision makers are right? People that are executives in businesses that are leaders in their field, professionals in general, I think that LinkedIn says that three quarters of all working professionals are on LinkedIn, and older people, haha, compared to Gen Z, older people treat LinkedIn differently as well.LinkedIn gives you the ability to enter an incredible amount of information about yourself. And it is really, really important that even as a college student who may not have a lot of professional information, you need to completely fill it out the best you can.The important thing here is that if you're in college, you need to decide on a path that is going to best represent you on LinkedIn.I highly recommend you use something because that is going to be when people come to your profile, the number one thing that they see below that now we have your own image, your own photo, this should be as professional as possible.You definitely want to make a great first impression on LinkedIn like everywhere else. And that first impression is going to come out through that photo of you in addition to that cover photo.If you're ever wondering about, you know, what is the best way to do this, there's no one wrong or right answer. It's all sort of a gray zone that really comes down to you and your personal branding and the unique people that you're trying to attract.Part of branding, is talking about your strengths and your experiences. The other part is how you are differentiated than other people.So once again, those things that especially tie into what you want to do, even if it was a few weeks sort of internship, I highly recommend you put it in here, it's going to gain you more visibility in LinkedIn, it's also going to give you more credibility, Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com