Your Digital Marketing Coach with Neal Schaffer

This episode features an interview with Kate Bradley Chernis, Co-Founder and CEO of the content marketing tool Lately, which helps you automatically turn your content into dozens of social media posts in one click.  Some of the topics we cover include:Why writing is the most important skill in your toolkit as a marketer or a salespersonHow any marketing person or tool can't help you if you start out with crap: "you can't polish a turd"How AI can help your content creation processHow humans and Artificial Intelligence can work togetherThanks for listening, checking out my Age of Influence book, and subscribing and reviewing on whichever app you use to listen to this podcast!Key Highlights [01:43] Introduction of Podcast Guest, Kate Bradley Chernis[06:56] What Is LatelyAI?[08:44] What LatelyAI Does[10:52] Why Writing Is The Most Important Toolkit?[16:29] One Of The Problems People Have In Writing Marketing And Sales[19:43] How AI Help Fix Potential Writing Issues[23:59] You Need To Tweet Like A DJ[25:40] How AI Content Creation Is Time To Throw THe Lead Generation Playbook[28:36] 2 Best Examples Of How TO Better Access To Your Customers[33:04] How AIs Can Make Our Jobs Easier[37:49] Connect With Kate[38:53] Final ThoughtsNotable QuotesReally just taking a second to think about what you're writing, and then understand who you're writing it to.That's what storytelling is really about. It's about like making sure that somebody cares at all what you're saying. And the way to get them to care is to be human, and to inject that personality and persona in it. And a great way to do that is to think about how things look on the page.If you really want to resonate with your audience, that that tone of voice is critical. But just making sure that your writing is is powerful, in a way that conveys the message, the way that you want it to be conveyed is something that you really can't take for granted.Your network is always your most important thing.So with marketing, especially marketing is a human affair. It's very emotional, you you buy something from me, because you like me, or you like my product, you have this emotional reaction to it, right? And robots can't replicate that.People remember you when you make that personal connection and often that's based on mutual personal experiences and if you don't bring those things out in your content, this is something that AI cannot teach you right?So leverage as much as you can about you as a person or about the people inside your brand. and you're going to be much better for that. Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Today is a very special episode dedicated to a very special personal, my father, who recently passed away at the age of 93. By sharing his life story, not only will you better understand my DNA as an educator and entrepreneur, but you will learn how to take the same holistic approach like I do to influencer marketing so that you can find influential collaborators and distributors that can help you scale your business to the next level.Key Highlights [01:30] The Concept of Influencer Marketing Before The Internet[02:52] My Father's Life[03:52] My Father's Teaching Career[05:05] How Frank Schaffer Was Launched[07:33] We All Develop Differently[08:32] Creating Products That Serves NeedsNotable QuotesSo I know that a lot of you have gone through hard times as well. My message for you is really before I move on to my educational piece for this podcast, is to hug your loved ones, FaceTime your parents think positive thoughts, and take advantage of every day we have on this earth.Reminds me of whether it's social media marketing or digital marketing or influencer marketing. You know, we as professionals, as businesses, as entrepreneurs, as small business owners, we all develop differently based on our experience, those that are, have been doing this for a while, develop quicker, those that are new readers, or that are new, are going to develop slower. But the fact of the matter is that you're all going to develop. Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

This is the 3rd in a series of episodes helping you make sense of what the coronavirus pandemic means to your business. This episode will be focused on the marketing aspect of your business. Is it OK to publish content on social media now? Is it OK to advertise? What should I be posting about? What marketing activities should and shouldn't we be doing? These questions will all be addressed in hopes of inciting you to action to show up and help your own community by pivoting your marketing in these continued uncertain times.As mentioned in the podcast, take a screenshot of your online review for The Age of Influence and send it to neal@nealschaffer.com to schedule your 15-minute consultation.Stay at home and stay safe everyone!Key Highlights [02:33] TalkWalker Webinar[05:30] How Can Your Business Do To Help People[07:15] Corporate Social Responsibility[08:23] Second Way Your Business Can Help People[09:19] Digitzing Your Product And Service[09:45] What If You Don't Have A Digital Product Or Service?[12:01] Another Way of Leveraging Influencers In Time Of COVID19[12:46] Time To Optimize Your Marketing Infrastructure[13:41] Deepening Relationship With InfluencersNotable QoutesWhat is it that your company can do to help and maybe if you can't do that, you can help people in your community, you can contact a local hospital, and see how you can help or people that need food, how you might be able to help them, there is help that any one of us can provide.People remember the good and the bad, and people will remember those that helped them during this pandemic, become one of those entities. So your community needs you more than ever, and we are truly all in this together.Part of Corporate Social Responsibility is tapping into your responsibility as an enterprise to help others. And if you haven't done this before, this is really a great time to start.But part of what they're doing in that engagement is not just the entertainment and being together with them, and providing them that human touch. So that they are remembered, obviously, but also, they're providing them customer education.If you're looking at beginning influencer marketing, or doing more influencer marketing, now is the time to spend more time with influencer identification, whether it's you're doing it for the first time, or you want to find new influencers, as well as it's great time to deepen relationships with influencers.Use this time wisely. Especially not just that market infrastructure, but in developing relationships, relationships with the public, around you, your community, your customers, and with those influencers that you plan on investing more in once we get out of this pandemic.Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Today's episode is a special interview I had with a special friend, Mark Schaefer. Mark is one the true few thought leaders in the marketing space, whose most recent book Marketing Rebellion talks about how the most human companies will win in the marketing of tomorrow. While we planned to talk about a lot of issues, as you can imagine the current coronavirus COVID-19 pandemic weighed over our conversation. However, this current pandemic only served as a poignant reminder for Mark's message, which now has more urgency to it because of the situation we are in today. You can find at Mark at BusinessesGrow and also on social media on Twitter, Facebook, and LinkedIn. After listening to the podcast, I do hope you'll reach out to him.On another note, as mentioned in the podcast, take a screenshot of your online review for The Age of Influence and send it to neal@nealschaffer.com to schedule your 15-minute consultation.Stay at home and stay safe everyone!Key Highlights [02:32] Introduction of Podcast Guest, Mark Schaefer[07:26] Pivoting Marketing To Nurture People's Hierarchy Of Needs[18:34] How Big Companies Have Pivoted Under Circumstances Like Pandemic[23:06] Now Is The Best Opportunity To Enable Strong Loyaly[25:25] The Importance Of Paying Attention[27:08] The Three Things An Entrepreneur Can Learn From The Pandemic[30:22] Connect With MarkNotable QuotesI think a lot of our messages need to go to the bottom of the pyramid, right, we need to connect with people where they are in this moment, and they're afraid, and they might be panicky, they might have lost a job. They're grieving, they're experiencing loss.One of the lessons that we're learning is, is we always need to be serving and helping and asking those questions. And maybe, for a lot of marketers who have never done that it's going to be I'm not going to say a positive thing, because we're in a crisis. But these are good skills to learn if people haven't done them, and that should remain with them for the rest of their life.And a lot of that goes on with our marketing today, where we say we're being human. But it's a formula, or it's legally approved. There's no compassion. There's no vulnerability, there's no human voice.This is an opportunity to work on your infrastructure and all those things that you've you know, that you've been, you've been, you know, leaving to another time, but it's also an opportunity to help others to help your customers and your partners, get to the other side, that's the goal right now, conserve cash pivot, do what you need to do to be relevant,Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Today's episode is a special edition broadcast because so many clients and others have asked what our businesses should do in the midst of the current coronavirus COVID-19 pandemic. I want to offer my own perspectives not because I am an expert per se in managing pandemics (I don't know of any marketers who are!), but because you need to listen to a lot of different perspectives to navigate the best path forward, and I want to be one of the voices that you tune into. It is this same concept that I bring up as advice in this episode. Stay positive and stay safe!As mentioned in the podcast, take a screenshot of your online review for The Age of Influence and send it to neal@nealschaffer.com to schedule your 15-minute consultation.Key Highlights [02:07] My Advice On How COVID19 Affect Marketing[04:17] Stay Positive[04:50] Pivot After A Crisis[06:40] Now Is The Best Time To Induce Digital Products and Services[07:56] Marketing Always Needs Pivoting[09:44] Bids For Ads[10:22] Strengthening Marketing InfrastructureNotable QuotesThe most important advice I can give you is that nobody is an expert on this and nobody knows. This is brand new.I do think that if we want to control this, that is really the only thing we can control. And understand that whenever we go outside and interact with someone or get close to someone, we are just increasing the risk that we or our loved ones are going to get that disease with every social instance.We can control our positivity. And when we're positive, we see opportunities that we're not going to see if we're negative. So that being said, when we get through this, things will be different.So if you don't have a digital product or service, now is a great time to create one, your revenue may be going way down, get that digital product or service up as soon as possible.It's another pivot that you need to do. But you need to look for opportunities to serve your audience and help them.If you can ship product or if you do have digital products and services, this might be an opportunity so long as you can tap into the needs and serve your audience and what they're going through right now.You need to continue to show up for your audience.There's no easy way forward, we cannot control what we cannot control, we can control what we can control. Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Instagram requires a very different strategy compared to other social networks in order to be successful. I had the pleasure of interviewing Christy Laurence, CEO and Founder of the leading Instagram scheduling app Plann, to discuss all things Instagram and how you can best create and implement an Instagram strategy to grow your brand. Some of the things we discussed include:- Instagram content strategy- the importance of the grid- hashtags- posting frequency- the value of Instagram analytics- and more!Key Highlights [01:59] Introduction of Podcast Guest, Christy Laurence[04:14] How Plann Started[09:18] What Is Plann?[10:16] Color Palette Analysis[11:49] Other Killer Features of Plann[16:18] Best Time Of The Day To Post On Instagram[18:16] Hashtag Functionality[21:14] The Concept Of Grid[25:26] Are Preset Filters Needed To Be Successful On Instagram?[27:12] Long Caption VS Short Caption[28:03] Swipe Up In Instagram Story Or Dm Me For Link?[29:59] Where Should You Put Hashtags?[32:51] Christy's Advice On Posting Consistency and Frequency[34:34] Connect With ChristyNotable QuotesI really understood the need of the platform. And that's why I developed something that I knew would really help people understanding why they're on the platform and the purpose and having being informed about why they're making decisions.My whole purpose is to help more people be successful. And if I can show them what's not working and is working, then I can direct more people in the right way.If you can, inside plan, you can learn when your audience is most online, and most engaged. So therefore, you can make better decisions about when to get in front of them, instead of having to post hundreds of content and just hoping that works.Having that data and doing reporting and checking it out is super crucial to understanding how to optimize and get better.But Instagram is not Snapchat. So if you're posting, you know, too much of your cat or too much of your food, then they go actually, this isn't for me anymore. So again, it's it's an extension of your brand extension of your story and extension on your business. So we have to be intentional.For me, it comes down to knowing your audience.And Instagrams, it's always changing. There's no reason you can't either, but it's about understanding your people reading your analytics and making really educated decisions.Additional links:The Age of Influence - my new bookMaximize Your Social Influence community on FacebookPlannLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Today I want to share with you a real-life example of how I am rationalizing my client's marketing spend and the different options we are considering for B2B influencer marketing. If you are looking to create fans for your business, why wouldn't you reach out to influencers in your industry and try to recruit them through the spirit of collaboration like I teach in The Age of Influence? This episode will help you understand how to find B2B influencers and all of the different ways in which you could collaborate with them.Additional links:The Age of Influence - my new bookRespona - blogger outreach platformGroupHigh - blogger outreach platformSuperfans - book by Pat FlynnMaximize Your Social Influence community on FacebookKey Highlights [03:34] How To Get More People Sign Up To Your Product?[04:03] Customers Becoming Influencers[05:20] The Essential Need For Lead Magnet[07:10] Why Social Media Channels Are Important For B2B[09:14] How To Find Influencers For Your B2B Company[11:39] How To Engage With Influencers?[13:23] Approaching Influencers Individually[14:40] How TO Include Influencers In Creating Lead Magnets[15:29] Influx Of Virtual Summits[17:47] Playing Around With Different Content Mediums[19:20] What Is The Greatest Way To Expand Your Podcast?[23:55] My Facebook Community GroupNotable QuotesIn marketing, we talk about the essential need for lead magnets. And the reason why as people are not going to sign up to your email list, because they love getting emails, right, they're going to sign up. And because they are receiving something in exchange for signing up, and if your emails, communications are good, and not too spammy, they may hang on and receive your marketing communication through an email medium.It's not just about the influence of people, or those who want to become or are influencers, but also about how businesses can really through becoming more influential digitally and socially, yield more business.Creating something that people might be able to read or engage with, that would generate further demand and interest in their product and build that know, like trust factor.And I argued that public relations professionals should be translating their skills to influencer relations, because it's not a spray and pray one of many approach with influencer marketing, it is a one to one approach.What I've learned from podfest is one of the greatest ways in which to expand your podcast audience is to go on other podcasts.That's another way of grabbing the market before your competiLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Are you looking to do more with video in social media? Join me for this interview with video marketing expert Jayson Duncan as we discuss how can businesses get into a groove of creating video on a regular basis, how to get people to watch your videos on LinkedIn, Facebook and YouTube, how to create successful video ads, and more! Learn more about Jayson and his company Miller Farm Media here: https://millerfarmmedia.com/If you want more information on the Age of Influence pre-order campaign - which expires March 16, 2020 at 11:59 P.M. Pacific time, please go to https://nealschaffer.com/influencer-marketing-age-of-influence/Finally, please join our "new" community on Facebook: Maximize Your Social Influence Facebook GroupKey Highlights [01:21] Introduction of Podcast Guest, Jayson Duncan[07:30] Aligning Video With Sales[12:20] How To Get Into The Groove Of Creating Videos[18:12] Why Content Batching Is Powerful[20:13] One Of The Steps That Brands Forget[23:54] How To Get People to Watch Your Videos?[25:22] Different Types Of Content Work On Different Platforms[26:23] The Importance Of Captions[27:51] The Sweet Spot In Video Length[32:34] Jayson's Insights On Video Ads[39:16] How To Create Successful Video Ad?[41:37] Measuring ROI For Video Ad[43:11] Jayson's Final Advice[46:16] Connect With Jayson[48:32] SummaryNotable QuotesEveryone's in business because they provide a service that is valuable to the marketplace. And if you don't provide a service that's value the marketplace, you soon go out of business.So to get weekly video, the first thing to do is be human. That's the element we all have some people get lost in.I don't care who you work with, but find a video marketer, and have a monthly phone call with him or whatever you need for your campaign, make sure that you're doing the things that are really going to work and they can help guide your team.Look for that on YouTube. Building influencers internally and you talked about connecting this to your sales, your sales team, make those salespeople your influencer. So start with with a face that people can recognize and in a location they can recognize. It all goes back to your funnel. So knowing where your buyer is in the in the journey, knowing your audiences in a journey with you as a content creator, as a brand.It's the same thing with social, the longer you stay and consume content on that platform, right, not clicking a link going somewhere else. But the longer you're there, the more valuable you are.So making it unstoppable. That's the first step if you can't get them tLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

As you try to build more digital influence, you might start wondering when and how to begin monetizing your efforts. This episode provides you a number of different scenarios for both the different triggers which might indicate why you should begin to ask for compensation as well as calculating what sort of remuneration you should begin to ask for. This episode also includes advice for marketers who want to build better relationships with influencers.Find out more about my upcoming book and the pre-order campaign here: https://nealschaffer.com/influencer-marketing-age-of-influence/Key Highlights[03:36] When To Monetize Your Influence?[07:21] Recognizing When You Have Begun Yielding Influence[08:32] Signals On When The Time You Should Start Monetizing Your Influence[11:51] Where To Begin[12:45] Figuring Out Good Hourly Rate[14:37] Making Sure You Get Something Back[15:54] The Only Way To Scale In Monetizing InfluenceNotable QuotesWhen you begin to get asked things from people, from companies from organizations, what happens is someone sees value in your expertise, your experience, your knowledge, and they contact you.However, small amount of money you begin with, you need to be it provides you the greatest effort to really monetize your influence, that's really the easiest way to put it.Well, what is the value of that? What is the value of your time? And what is the value of publishing a piece of content on your website, or for your opinion.But whatever it is, make sure you are getting in kind value for that.But I don't want to be doing anything that's less than that, because it's just not worth my time. And this is something that you're going to have to figure out.When we talk about monetizing influence, we're basically asking something in return for something.And I want you to get in the habit of whenever someone hasn't asked for you, as someone who has used an influence, you haven't asked for them. And that is going to help you best monetize your influence.Think about ways in which you can better monetize what you're doing. And I think those of us that have been doing this a while already have this mindset, if you don't have the mindset, now is the time to get the mindset. Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Did you know that my new book on influencer marketing, The Age of Influence, began as a test market on a crowdsourcing platform for authors called Publishizer? It's true! You can even see my original proposal page here: https://publishizer.com/the-business-of-influence/. Today's podcast is looking at the personal side of influence for those that want to yield more influence by becoming a published author. If it wasn't for Lee, my new book wouldn't have been written, so I hope today's episode inspires YOU! For those interested in my pre-order campaign for The Age of Influence, make sure you buy a copy of the book from this link and then send a copy of your receipt to neal@nealschaffer before 11:59 P.M. Pacific on March 16. You can find out more about the book and pre-order campaign here: https://nealschaffer.com/influencer-marketing-age-of-influence/The Age of Influence page on Amazon is here: https://nealschaffer.com/ageofinfluenceKey Highlights [01:08] Introduction Of Podcast Guest, Lee Constantine[05:57] What Is Publishizer?[07:19] Reasons Why A Professional Should Write A Book[11:42] How Authors Yield Influence Through Books[18:31] The Biggest Things To Remember When Writing A Book[27:00] Marketing Your Book[31:19] The 2 Most Important Pieces Outside Social[36:56] How To Navigate Publication Process[38:13] How Publishizer Fit Into Publication Process[41:40] The Average Amount Of Books Sold By Self-Published Authors[42:54] Different Types Of Publishing Options[48:15] Final Thoughts[54:38] Connect With LeeNotable QuotesA book really helps you spread your message. I mean, as a professional that wants to become an experts, or you're becoming an experts, experts typically have unique methodologies and formulas are really unique insights that allow them and others to achieve success. So putting this in book form, is really credible medium to spread that message further.All this stuff is important because it's indicators or indicators, when referring to a book, it's indicators that you can talk to consumers and your followers in a way that gets them to engage with you and possibly sell your book later on.For every aspiring author, you need to really go out there and engage and build that community become an influencer in your industry.But social media isn't always the strongest platform to tell you. But it's just an indicator that you can develop relationships to sell that book to in another format, like maybe an email or through a personal message. Don't discount any type of publishing deal. Anytime you can get someone to support your book, partner with you get Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com