Making Sense of Martech

In this episode, I'm joined by Scott Brinker. If you've been working in Martech for some time, Scott needs no introduction. Affectionately called "the godfather of Martech" Scott has been a pioneer in the Martech industry. Scott currently serves as the VP of platform ecosystem at HubSpot, editor at large at Chiefmartec, holds degrees in computer science at Harvard, and is a Fellow at MIT Sloan. Scott's also behind the now-famous Martech Landscape supergraphic, a tool that maps and categorizes more than 8,000 marketing technologies in the industry. In this episode, we're talking about Scott's perspective on Martech in 2022 as he's recently written an article talking about three big innovation horizons in the industry: Commerce, Big Ops, and No Code. --- Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Scott Brinker on LinkedIn, Twitter, and on Chiefmartech.com

In this episode of MSoM, I'm joined by Jon Goh. Jon is a leading Martech practitioner in the APAC region, currently serving as the automation and audience lead for Medibank Australia. Jon's career as a marketing technology team builder has spanned roles such as leading the Martech function for a number of bluechip companies across the region and guiding the establishment of marketing technology platforms for one of Australia's largest IT companies. He's passionate about enabling diverse teams to deliver big projects for big brands. Today we're talking about just that - How to establish marketing technology in an enterprise environment, what it takes to acquire and implement Martech from a practitioner's perspective and what can we learn about building high-performing teams in an industry which is rapidly changing. --- Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Jon Goh on LinkedIn.

In this episode, I'm joined by Preston So, he's the senior director of product strategy at Oracle, the editor in chief of Tag1 Consulting, the Editor of A List Apart, a regular columnist at CMSWire, and the founder of Decoupled Days. Preston is also an author with two newly released books; Voice Content and Usability and Gatsby: The Definitive Guide. Preston has had a long and storied career working on the bleeding edge of digital and has in recent times been focusing his attention on the opportunities of voice in customer experiences. We talk about the need to rethink how we understand what customer experience is online, preparing brands for the emergence of new technologies that will usher in new ways for people to interact with products and services, and how content strategy is transforming as the way we use the internet is becoming more diversified. --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter. You can find Preston So on LinkedIn and Twitter and on preston.so.

In this episode of Making Sense of Martech, I'm joined by Mike Rizzo. He's the founder of the online community dedicated to marketing operations - Mo Pros. Mike has a long and interesting career across marketing technology and growth marketing management. Mike recently left his role with Mavenlink overseeing community and loyalty programs to dive into Mo Pros full time as the community has grown significantly over the past four years. We talk about the need for independent online communities that support professionals, why Mike founded Mo Pros to support the marketing technology industry, the role of mentorship and peer learning in a marketing technologist's career, and how education is changing in the industry. Listen on Apple, Spotify, Google, and everywhere else. You can find Mike Rizzo on LinkedIn and Twitter. You can find the Mo Pros community here. --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of Making Sense of Martech, I'm joined by two guests, both in their own right leaders in experimentation. First, we have David Mannheim. He's the Global VP of Conversion Rate Optimisation with Brainlabs UK, and the former founder of a leading optimization firm, User Conversion. Second, we have Oliver Palmer, he's a senior optimisation consultant and prolific author who's worked on a number of high-profile brands in the APAC region. Across the digital experimentation industry, the past year has seen a major shift in how people think about the place of optimization in their businesses, questioning the validity of associating testing with revenue outcomes, and the scientific promise of experimentation. Several articles featured in TMW have been authored by our guests discussing and exploring this topic. From David, a series of articles exploring the connection between experimentation and financial gain and from Oliver, tracing the crisis of optimization and its detachment from its scientific methodologies. In our conversation, we talk about the changing perspectives on the purpose and practice of optimisation. Listen on Apple, Spotify, Google, and everywhere else. You can find Oliver Palmer on LinkedIn and Twitter and you can read his articles here. You can find David Mannheim on LinkedIn and Twitter --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of Making Sense of Martech, I'm joined by David Finkelstein, the Co-Founder, and CEO of BDEX. David is an internet pioneer, tech entrepreneur, and founder of numerous internet companies dating back to the earliest days of the internet in 1994. He currently serves as the Co-Founder and CEO of BDEX, an Inc 5000 company, the first and the largest consumer data exchange platform in the U.S. David shares his views from a recent report published where BDEX found more than 250 million false identifiers in ad networks. We discuss the rapid changes in the digital advertising industry in 2021, from the demise of third-party cookies to Apple's shut down of app, email, and browser tracking, to the exponential proliferation of ad fraud and what these changes mean for the future of advertising technology in this new world of consumer privacy. You can find David on LinkedIn and Twitter. You can find BDEX here. --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode, I'm joined by Brittany Jezouit, the former editor-in-chief of Better Marketing, an international community publication that features content by and for marketers. Brittany has been working in media for marketers for more than a decade, working in an editorial capacity for SaaS, NFPs, and academia. She's been supporting marketers around the world with rich and helpful content and giving plenty of feedback and advice to marketers who are publishing daily. Today we discuss the state of the marketing media landscape, what has changed over the last few years, and the philosophy behind community-led media companies. --- You can find Brittany on LinkedIn and Twitter. You can find Better Marketing here. --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode, I'm joined by Tessa Court, the CEO of IntelligenceBank, a business process software company servicing marketers across more than 55 countries. Intelligence bank was recently featured in TMW for a research piece on the state of content regulation and the concept of Design and Distribution Obligations. Intelligence Bank is an interesting software company in that it offers a way for marketers to manage all of the complexities of marketing, across digital asset management, aligning teams on brand, organizing resources, and streamlining business processes. Not many companies share this unique space - building technologies that address the acute needs of marketers in enterprise companies. We talk about the rise of technology companies in the marketing operations arena, why they are needed, and how they significantly change the way marketing teams come up with and execute ideas. --- You can find Tessa on LinkedIn You can find IntelligenceBank here --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of MSoM I'm joined by Jessica Box, the head of growth at Linktree and the managing director at Girls in Tech Australia. Jess has had a long and storied career in the tech and startup space here in Australia, leading to her most recent role managing growth for one of Australia's fastest-growing tech companies, with over 15 million users. Today we talk about the role of companies like Linktree in the emerging creator economy, how content and media are becoming more diversified across the internet, and what new companies are building to meet new challenges in this economy. Our conversation covers the importance of creating an online identity, the idea of "everything as a service" and the tools needed to help people enter into the creator economy. We also discuss big tech's role in creative industries, the death of the website, and how the pandemic has changed the digital talent market. Subscribe to The Martech Weekly Newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of Making Sense of Martech, I'm joined by Anita Brearton and Sheryl Schultz, the founders of cabinetM, a marketing technology management platform that companies use to manage and report on their technology and technology strategy and LibraryM, a fantastic resource to find the latest research, events and content on Martech. CabinetM is based in the United States, and services more than 800 companies with their platform technology from some of the world's largest brands to startups. We talk about how marketers manage technology in their companies, and how enterprise businesses are different from smaller companies in how marketing technology is adopted and used across the industry. Subscribe to The Martech Weekly Newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.