Making Sense of Martech

A conversation with Cory Munchbach. In this episode we're joined by Cory Munchbach. Cory is the CEO of BlueConic, a leading Customer Data Platform. In this episode we talk about Cory's recent journey to becoming the CEO of the company, what it really looks like to lead the vision and strategy of a private equity backed company, growing and scaling a product right in the middle of one of the hottest categories in the Martech industry, and her outlook for the coming year in the CDP category. Listen on Apple, Spotify, Google, and everywhere else. Go here for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can find Cory on ⁠LinkedIn⁠.

Lauren Maffeo, an award-winning service designer and author, brings her expertise to the conversation. She explores the vital connection between human-centered design and effective data governance. Topics include the challenges of bias in AI, the importance of collaboration among stakeholders, and how organizational culture impacts data management. Maffeo also discusses the ethics of data practices, navigating insecurities in the industry, and the necessity of aligning data governance with corporate missions for societal benefit.

A conversation with Ari Paparo. In this episode we're joined by Ari Paparo the famous host of the very popular Marketecture Podcast and the CEO and founder of LaunchScience, a newly launched (pardon the pun) startup in the category of process management for GTM and product teams. Prior to these two new ventures, Ari founded and exited Adtech platform Beeswax to Comcast and worked stints at Google, Nielsen, and AppNexus. In this conversation, we speak about the overlap between the Adtech and finance industry, antipatterns in product launches, the fool's errand of software businesses doing media, the surprising second-order effects hitting Adtech in the shift to a more private web, and how Ari feels about all the negative press directed towards the Adtech industry. See timestamps below. Go here for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can find Ari on LinkedIn. Timestamps Time Topic (0:21) Guest intro (10:50) The overlap between the Adtech and finance industries (17:59) Launch Science and anti patterns in product launches (38:35) The fool's errand of software businesses doing media (50:56) The surprising second-order of effects hitting Ad tech Industry in the shift to a more private web (59:53) Ari's thoughts on the negative press towards ad tech industry

A collaboration with Kerry Guard. In this episode, we've got something different for you the MSOM audience with our very own Juan Mendoza being interviewed by Kerry Guard from tea time with tech marketing leaders! In this episode, we cover things ranging from audience capture through to building a media company. What you do with an audience and the value of it. We also talked about latest trends in marketing technology, tracking GDPR and the ever present issue of a more private web and how markets are reacting to it. Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can find Kerry on ⁠LinkedIn⁠.

A conversation with Eric Seufert. In this episode, I'm joined by Eric Seufert to talk about his thesis-slash-catch phrase "everything is an ad network." Eric is a successful entrepreneur, investor and media founder who is focused on the intersection of mobile apps and Adtech. Eric worked a number of Adtech roles in Europe which led him to founding and exiting analytics platform for mobile developers Agamemnon. He is now investing in companies in the Adtech space with Heracles Capital and runs the deeply respected and always interesting Mobile Dev Memo. In this episode, we talk about Adtech branching out into all kinds of new commerce, retail, and platform media channels, Europe's role in the development of mobile apps and gaming, what will happen to the web if Eric's catchphrase "everything is an ad network" becomes a reality, privacy and the threat of walled gardens, whether or not programmatic has a future, media power laws, the 1% of ad networks and many other topics… Go here for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can find Eric on LinkedIn.

A conversation with Gareth Noonan. In this episode we're joined by a leader in the world of B2B adtech and martech, someone whose expertise has truly left an indelible mark, Gareth Noonan. Gareth Noonan is an accomplished General Manager at Demandbase, recognized for spearheading international cross-functional teams in Sales, CX, and Operations. With a track record of steering business units to generate over $150M in revenue, Gareth's proficiency extends to Programmatic Strategy, Operations, Sales, Business Development, and Product management. He's an expert in mobile app and desktop video, OTT, native, and display advertising across all screens. Gareth has held prominent positions at leading industry players. He served as the General Manager for Americas at Smaato, driving impactful strategies in the Adtech landscape. As the SVP of Operations at AdFormics, Gareth contributed to their success for nearly three years, showcasing his strategic prowess. Currently, Gareth is the GM of Advertising at Demandbase. In this episode, we discuss the journey of building Demandbase's demand-side platform and their pivotal shifts in Adtech thinking, the challenge of adapting B2C-centric Adtech to the intricate B2B landscape, the significance of a B2B-specific DSP for Account-Based Marketing strategies, the concept of the "dark funnel" in marketing and its impact on B2B campaigns and lastly, we explore the rise of Connected TV in the B2B realm. Go here for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can find Gareth on LinkedIn.

In this episode, we're joined by Bobby Tichy and Michael Burton, co-founders at Stitch. Both Bobby and Michael are well-respected within the martech industry, bringing a unique perspective to customer engagement, CX, tech stacks, and the martech industry overall. Bobby Tichy is a veteran of two of the most well-respected brands in martech, Marketo and Salesforce, where he led and supported implementations for many big brands. After his time with those two companies, Bobby moved onto Lev, a Salesforce consultancy, before the company was acquired in 2022 by Cognizant. At that point, Bobby teamed up with Michael to co-found Stitch, a martech consultancy that focuses on Braze and MarTech architecture. Now in his role as Chief Solutions Officer, Bobby leads the company's solutions team, and loves to talk about martech architecture, customer engagement platforms, the customer journey, and more. Michael Burton is also a veteran of Salesforce who has worked at several other companies, including ExactTarget, which went on to be acquired by Salesforce. After leaving Salesforce, he also made his way over to Lev, where he rose up the ranks from Senior Director to SVP to CEO, the position he held when the company was acquired. Now serving as the CEO of Stitch, Michael is continuing to focus on building and scaling professional services for marketing technology. His areas of expertise include meaningful metrics, customer engagement, CX, and the martech industry as a whole. In this conversation, we dive into going through the process of a company acquisition, implementing the right martech stack, CX strategy, Stitch's partnership with Braze, and a look to the future of martech. Go here for ⁠⁠⁠⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can find Bobby on LinkedIn and Michael as well on LinkedIn

In this episode we have Michaela Aguilar. Michaela is the head of business partnerships and ecosystems at Acoustic, a customer engagement platform company. Most recently Michaela has been leading a new Martech course with ADMA here in Australia called the Marketing Technology Certificate. Michaela also works as a Mentor at not for profit group Women in Data, and has a long and storied career in customer experience optimisation and analytics. In this episode, we talk about the connection between education and Martech utilization, solving some of the education problems in the Martech industry in Australia, and how marketers should be thinking about and buying tech. Go here for ⁠⁠⁠⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can find Michaela on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠.

A conversation with Josh Manion. In this episode we have Josh Manion joining us. Josh is the CEO of Vault JS, and previously worked as the founder of Ensighten, and the CEO Stratigent, both successful companies in the analytics, Adtech and data management space. Vault JS offers an advanced AI solution that continually scans data collection technologies in brands and alerts teams to suspicious activity, data leaks or accidental sharing with third parties. something they call "data assurance". In this episode we talk aboutVaultJS' approach to building privacy-positive tech in the Martech and Adtech space, what data assurance is, data leakage horror stories, and the current state of data monitoring in the Martech industry. Go here for ⁠⁠⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠⁠⁠ You can find Josh on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠.

A conversation with Alexandra Theriault. In this episode, we have Alexandra Theriault, the chief growth officer at Adtech company Lotame. Alexandra has been working with Lotame for more than 15 years, playing several key roles in the company as it has grown into an international Adtech player. Lotame plays a key role in advertising and increasingly in the Martech industry through its widely used cookieless Panorama ID , data marketplace and recently announced Spherical platform, a CDP accelerator. Complementary to the CDP and accelerating that into Adtech use cases. In this episode, we talk about why Lotame has decided to step into the Martech world with the Spherical platform, the role of first-party data in a post third-party-cookie world, how identity is changing in Adtech and if we'll start to see a divergence or paid and owned focused CDPs. Go here for ⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠ You can find Alex on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠.