Sub Club by RevenueCat

Anmol Tiwari, Director of Product Management at Duolingo focusing on trials, experimentation, and personalization. He explains prioritizing clarity on paywalls, why multiple and shorter trials speed up learning and testing, how adding deliberate friction to reminders increased conversions, and how personalization and regional nuances shape trial and pricing strategies.

Michal Parizek, Senior Growth Product Manager at Mojo known for experimentation and monetization wins. He describes the experiments that lifted ARPU 60% in months. He explains why a paywall that worked in Japan flopped in the US. He discusses pricing defaults, regional price tests, and using fast iteration to optimize paywalls.

Sara Grana, Revenue Strategy Lead at Yousician who specializes in subscription revenue and experimentation. She talks about why you need an experiment log to link revenue shifts to decisions. She warns that refunds and chargebacks can erase apparent paywall wins. She explains why stacked A/B test wins often fail to compound into real growth.

Olivia Moore, AI partner at Andreessen Horowitz who invests in consumer and SMB AI startups, joins to unpack why non-game app revenue is surging. She discusses AI workflows and vibe coding boosting movies, social, and utilities. She covers ChatGPT’s pricing effect on consumer willingness to pay and how hybrid monetization captures value across user segments.

Michael Segal, CEO of Skylight, a former VC who pivoted the company to hardware-enabled subscriptions. Mark Ungerer, CPO, builds product features that drive daily family use. They discuss why daily-usage devices make subscriptions work. They cover pricing choices driven by emotion, the pivot from optimization to building, retail partnerships, onboarding for habit formation, and balancing growth with profitability.

Tanmay Jain, Mobile Growth Lead at ElevenLabs, brings a founder mindset to shipping mobile-native experiences. Jack McDermott, Mobile Growth Lead for ElevenReader, turns voice tech into shareable consumer features. They discuss small autonomous pods that speed iteration. They explain earned-media compounding paid performance. They cover writing the launch tweet first and simplifying pricing to match how users think.

Cem Kansu, Chief Product Officer at Duolingo, shares insights on monetization strategies that preserve user experience. He reveals how the right approach to free trials can significantly boost conversions. Cem emphasizes that free users are essential for organic growth and discusses the importance of crafting a sustainable monetization strategy without alienating the user base. He also highlights the balance between A/B testing and intuitive decision-making and the necessity of maintaining free value to enhance overall growth.

Jeff Morris, the founder of Chapter One and ex-VP of Product at Tinder, dives into Tinder's game-changing $50M paywall experiment. He emphasizes the importance of achieving product-market fit before monetization and discusses the shift toward early monetization in the competitive app landscape. Jeff also explores how experimentation in pricing and user engagement can lead to success, and why thoughtful paywall design is crucial. He shares insights on balancing user access with premium features and insists that mobile apps will continue to thrive despite evolving tech.

In this lively discussion, Alper Taner, head of performance marketing at a stealth-mode app studio, shares his insights from over a decade in mobile growth. He emphasizes the importance of challenging conventional wisdom and presents the idea that low metrics may just be facts, not problems. Alper advocates for quality over quantity in testing creatives and warns against blindly mimicking competitors. He also discusses strategic budget control and the need for precise data interpretation to drive effective marketing decisions.

Greg Cohn, Founder and CEO of Ad Hoc Labs and creator of the Burner app, shares invaluable insights on app development. He emphasizes the importance of knowing when to pivot, noting that Burner succeeded by solving a real problem. Greg explains why most consumer apps shouldn't pursue VC funding, advocating for self-sustaining models. He discusses the significance of user retention over acquisition and how small tweaks like optional free trials can drive big results. He also highlights the need for continuous testing and data-driven decisions to foster growth.