Sub Club by RevenueCat

Giordano Contestabile, VP of Product at Life360 who leads product, subscriptions and growth for the family safety app. He explains why Life360 protects a generous free tier, how growth is made company-wide through cross-functional experimentation, and how segmentation and machine learning drive targeted upgrades without harming existing users.

Kenneth Schlenker, founder and CEO of Opal — maker of a focus app used by millions to align technology with human well-being. He discusses why retention is the real moat. He explains switching to freemium, how lowering paid conversion drove massive organic growth, and why AI should amplify core value rather than replace brand and team-driven product soul.

Phil Carter, founder and CEO of Elemental Growth and a subscription growth advisor, shares practical AI-driven playbooks. He covers AI-powered onboarding that converts in the first minute. He explains hyper-personalization as a competitive moat. He talks about extrinsic triggers for habit formation and why pruning features matters more than shipping them all.

Tanuj Chatterjee, CEO of Super Unlimited — builder of a privacy-first VPN, eSIM, and security suite. He describes scaling to 1B+ downloads through product-led discovery and obsessing over the final 15% of quality. He explains why a strong free tier, restrained monetization, and ratings-first design choices drive organic dominance. He also shares lessons on ASO tests, support-product feedback loops, and infrastructure trade-offs.

Zack Hargett, product and marketing lead who grew Coconote’s revenue pre-acquisition. Brett Bauman, engineer turned mobile product builder who scaled the AI note app to multi-million ARR. They discuss hitting massive ARR fast, why trial extensions beat discounts for cancellations, hiring small creators over influencers, framing product as a solution, and moving login after the paywall.

Luke Harries, growth and engineering lead at ElevenLabs, blends AI research with product and marketing. He discusses turning every feature launch into a repeatable growth engine. He explains using custom GPTs to scale ad copy and directing AI agents as a core marketing skill. He also covers coordinating paid and organic assets, localization with LLMs, and scaling massive ad spend.

Eric Seufert, founder of Mobile Dev Memo and mobile monetization strategist. He argues distribution, not code, is the real moat. He explains how AI floods the market and raises discovery costs. He recommends using AI defensively to spot copycats and stresses that widespread disruption will be slower than people expect.

Ben Gammon, VP of Product at Ladder, builds product loops that keep people lifting and coming back. He talks about making retention the north star, designing a journal and widgets that turn progress into habit, and teaching features in the moment instead of in onboarding. He also explains why broad surveys beat a handful of interviews for consumer product decisions.

They dig into a dramatic supply shock as new subscription apps surge and iOS leads launches. They highlight power-law growth where the top 10% exploded while the median barely grew. They reveal hard paywalls convert far better than freemium and that day zero is the critical moment to capture users. They note AI apps earn more but suffer faster churn, creating fragile revenue gains.

Larissa Morimoto, Senior Growth Manager at PhotoRoom who runs creative brand and offline marketing experiments. She explains why PhotoRoom moved into offline activations to spark real human connections. She describes designing events to generate UGC and repurposing those assets for millions of impressions. She also warns that celebrity tie-ins fail without audience fit.