Your CMO Mentor

How do you shift from a product-first mindset to a genuinely people-first organisation?In this episode of Your CMO Mentor, Deborah Honig, Chief Customer Officer at Samsung UK and Ireland, shares how the world’s biggest brands stay close to their customers, build trust and turn real human insight into better products.Deborah explains why curiosity is the most important skill in modern marketing, how to integrate customer insight into big organisations, and why community matters more than audiences.This episode is perfect for CMOs, brand leaders and marketers who want to build products customers actually care about.00:00 – Why customer insight beats product obsession00:40 – Welcome to Your CMO Mentor00:52 – Meet Deborah01:52 – What a CCO really does05:18 – The most important skill for marketers08:07 – Curiosity as a superpower09:59 – The role of mentorship13:06 – Community vs audiences17:20 – What “people-first” means at Samsung23:29 – How Samsung understands customers30:00 – Turning insight into innovation37:04 – AI, trust and customer expectations41:13 – Why communities drive long-term brand growth51:09 – Practical lessons smaller businesses can borrow56:00 – Community question: how to influence a sales-led culture1:01:34 – Final advice for marketers

Join Andrew Warden, CMO of Semrush and guru in digital marketing, as he unpacks the transformative impact of AI on search. He reveals why SEO is far from obsolete and highlights the essential skills and traits for modern marketers. Discover strategies to align PR, SEO, and content for maximum visibility. Andrew emphasizes the importance of adaptability and advises on how to engage leadership in discussions about AI. His compelling call to action? Dive into the world of AI search and embrace it as a core marketing skill!

In this insightful conversation, Ellie Hughes, VP of Marketing at Freeletics and a brand expert, shares her journey in turning around a struggling fitness brand. She emphasizes the importance of brand repositioning as a growth strategy and discusses how to identify the right time for change. Ellie also reveals her secret to winning internal buy-in through data storytelling. With a focus on authenticity, she champions real user stories over polished marketing speak, proving that budget constraints can still yield high-impact campaigns.

To help you level up, we get marketing’s biggest brains to open up!What’s it really like being the CMO of Meta? And what lessons can we steal for our own day-to-day?In this episode of Your CMO Mentor, we sit down with Alex Schultz, Chief Marketing Officer at Meta, for a no-nonsense deep dive into measurement, leadership, creativity, and how to actually get marketing taken seriously at the top table.Alex shares hard-earned lessons on:- The single most important thing to measure in digital marketing (and why we’re all doing it wrong)- How to win over your CFO and CEO without losing your soul - What a North Star really is and why it’s not just a KPI in disguise- Why your number two priority is probably ruining your number oneTimestamps below ↓00:00 – Intro00:36 – The challenge with goal setting1:18 – The threat to your top priority2:07 – A mindset shift in the boardroom2:34 – How Click Here changed TMM5:05 – Why incrementality matters9:51 – Proving impact with lift studies16:50 – Presenting to senior leaders23:10 – Making the case for brand30:03 – What makes a great North Star34:05 – When to change your North Star37:02 – Leading through a crisis39:52 – The pressure of being Meta’s CMO42:12 – Is AI changing everything again?48:49 – New in post: where to start?💬 Got a question or scenario for a future episode? Leave it in the comments we’d love to hear from you.👥 Special thanks to our sponsor, Censuswide, whose CMO Report you can download free here →#YourCMOMentor #TheMarketingMeetup #MarketingLeadership #CMOPodcast #DigitalMarketing #MarketingStrategy #Incrementality #MarketingMeasurement #BrandMarketing #AlexSchultz #MetaMarketing #B2BMarketing

Join Andrew Monu, VP of Marketing at LinkedIn and a savvy B2B marketer, as he shares insights on brand building in the digital age. He emphasizes that video isn’t just a top-of-funnel tool anymore; it builds trust and showcases personality. Andrew discusses the importance of aligning content with brand values, the role of creators in storytelling, and strategies to get leadership engaged on LinkedIn. He also highlights the need for marketers to connect metrics to business outcomes, encouraging authenticity in personal branding.

Welcome to Your CMO Mentor, a podcast series from The Marketing MeetupTo help you level up, we get marketing’s brightest brains to open up! In this new series, we bring you honest, practical marketing mentorship from the people running the world’s biggest brands. From Meta to LinkedIn, Adobe to Formula E, these leaders share insights, tactics, and real answers to your marketing challenges.This podcast is designed for marketers at any level who want to grow, with real-world takeaways, not war stories.Whether you’re solo in your role, scaling a team, or navigating your first CMO gig we’ve got your back.First full episode drops tomorrow, don’t miss it!Got a scenario or question you’d love to ask a CMO? Leave it in the comments :)Guests include the CCO of Samsung, VP of marketing for LinkedIn, Head of Marketing of Freeletics, the CMO of Klayvio and the CMO of Meta.🔔 Subscribe to get every new episode.