Your CMO Mentor How to build brand on LinkedIn, with their VP of Marketing
10 snips
Nov 6, 2025 
Join Andrew Monu, VP of Marketing at LinkedIn and a savvy B2B marketer, as he shares insights on brand building in the digital age. He emphasizes that video isn’t just a top-of-funnel tool anymore; it builds trust and showcases personality. Andrew discusses the importance of aligning content with brand values, the role of creators in storytelling, and strategies to get leadership engaged on LinkedIn. He also highlights the need for marketers to connect metrics to business outcomes, encouraging authenticity in personal branding.
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Pick Topics Before Hitting Record
- Start video by choosing topics where you can add real value or unique perspective.
- Experiment across formats (career advice, trends, behind-the-scenes) to find what resonates.
Creators Amplify Trust, Not Replace Strategy
- Creators and influencers are trust amplifiers, not a magic tactic on their own.
- Use creators to reach networks and validate your brand when buyers evaluate vendors.
Unexpected Wins In 'Boring' Industries
- James shared a pipe manufacturer's simple video that attracted a niche, hungry audience.
- Boring industries often perform well because few competitors create content there.
