

Product Fields
Sander Dur, Ryan Brook, Jim Sammons, and Rich Visotcky
Why is it that products are so hard to develop and deliver? How can we truly deliver value with so many different variables that can affect the outcome?We are Sander Dur, Ryan Brook, Jim Sammons, and Rich Visotcky, professional consultants and trainers who support organizations in their pursuit of creating valuable products. Passionate about helping the community and practitioners apply the theory that many authors and thought leaders bring to the industry, we started Product Fields make these concepts more accessible. This podcast will change your career and organization. You’ll be entertained while learning about the industry’s leaders and other practitioners, and you’ll feel familiar with the situations discussed as we invite guests over and discuss tools, concepts, models, metrics, leadership, frameworks, and many more elements that help you deliver amazing products. We understand the many struggles, challenges, antipatterns, and dysfunctions many of us face in our daily working lives. We are here to provide actionable advice and strategies for you to create continuous improvement. You will find things that actually work for many organizations, as we and our guests have tried and tested them. You will find a goldmine of actionable information from many fields, including the space industry, Formula 1, psychology, and Silicon Valley’s top entrepreneurs. We break down these complex topics into easily digestible insights that you can start applying in your careers right away. The best part is that you can even join our live recordings to ask your most burning questions and get them answered based on your needs! We dive deep into the world of business agility, product discovery, delivery, validation, product management, and product frameworks like Scrum, Kanban, LeSS, and many more. We’ll explore the benefits of decentralized decision-making, autonomous empowered teams, leadership, and much more. We empower you with the information you need to become the leaders your organization deserve.
Episodes
Mentioned books

Nov 21, 2021 • 56min
S02 E12 Participatory budgetting with FirstRoot with Luke Hohmann
In a previous episode, Lyssa Adkins spoke highly of Luke Hohmann and FirstRoot. FirstRoot lets students work with an actual budget, to come up with ideas, and make those ideas a reality. What do they need to make that concept come to life? What happens when it’s created, who’s going to clean up?Luke Hohmann joins us today to talk about FirstRoot, and what the impact and potential are of participatory budgeting. But by giving away budget, does FirstRoot not impact its own business model? Listen to this week’s episode to hear Luke’s insights on business models, too!What you’ll discover in this show:- Participatory budgeting gives a whole new impulse to students and financials - FirstRoot is a generationally timely company, that would not have worked in the past - Designing business models could use a makeoverSpeakers: Luke HohmannFounder at FirstRootFounder and CEO of FirstRoot, Inc. Our mission is to create the next generation of impact investors. Our unique go-to-market strategy supports all stakeholders as youth use participatory budgeting to invest real money in their schools. Youth learn the 5 C's of modern education: creativity, critical thinking, communication, collaboration, and civics as they experience true agency and stewardship over their futures, learning through their own experiences how money really works. The author of four books, numerous articles and cited as an inventor on more than a dozen patents, Luke is an internationally recognized expert in Agile Software Development. Luke co-organized the first Agile conference in 2003, has served on the Board of the Agile Alliance and in partnership with the Scrum Alliance produced the "Collaboration at Scale", the world's largest monthly webinar devoted to helping organizations with 10 or more Scrum teams in 2 or more locations scale agility. Luke is a highly sought after speaker has as keynoted such conferences as the Agile Alliance conference, Agile Australia, Lean-Agile Scotland, Agile New Zealand, the Austrian Innovation Forum, the CXPA and the SAFe Summit.Contact Luke:https://www.linkedin.com/in/lukehohmann/ Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. Masteringagility.org https://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: https://firstroot.co/ Luke’s book “Beyond Software Architecture”:Support the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

Nov 14, 2021 • 52min
S02 E11 Serious Scrum with Willem-Jan Ageling and Sjoerd Nyland
Agility and Scrum are topics that people love to talk about and write about. If you just scroll through a random LinkedIn feed, something about Scrum is likely to pop up. Yet the ability to post anything makes it prone to deliver articles with little value or low quality.Today’s guests created a great platform that does not only publish quality articles, it is also a wonderful learning experience for people who like to grow their Scrum knowledge as well as their writing skills. Sjoerd Nyland and Willem-Jan Ageling join us to talk about Serious Scrum.What you’ll discover in this show:- Serious Scrum has a thriving community - You don't have to be a prolific writer to start - Serious Scrum provides a great learning experience Speakers:Willem-Jan AgelingFounder at Serious Scrum👋 My name is Willem-Jan Ageling. I coach teams to create high-value products in complex environments. I am the co-owner of and writer for Serious Scrum. I currently work as a Senior Agile Coach at Worldline.✔️Together with Sjoerd Nijland, I founded the independent community Serious Scrum. With Sjoerd and Maarten Dalmijn, I saw the need to be free from constraints of the latest version of the Scrum Guide. This is why we created the Serious Scrum Playbook, which is our baseline to discuss Scrum.🌊 Founder and owner of Serious Scrum, the largest independent publication and Slack community on Scrum with more than 4000 members.✉️ You can reach out to me by connecting on LinkedIn, or dropping me a message on the Contact Willem-Jan:https://www.linkedin.com/in/willemjanageling/https://medium.com/@WJAgeling Sjoerd NylandFounder at Serious ScrumProfessional Agile Leader (PAL), Scrum Trainer (R2M), Distinguished Scrum Master (PSMIII), Scaled Scrum Professional (SPS), Advanced Professional Product Owner (PSPOII). Kanban Master (PK & PSK), Lean UX facilitator (PSU), Service Design facilitator, Coaching High-Performance Teams. Certified Neuro-Linguistic Programming Business Practitioner, Authentic Leadership, Evidence-Based Management, E-Commerce Professional. Contact Sjoerd: https://www.linkedin.com/in/sjoerd-nijland-9323376/ Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. Masteringagility.orghttps://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en Support the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

Nov 8, 2021 • 51min
S02 E10 Dynamic Reteaming at Redgate with Chris Smith
In last week’s episode, Heidi Helfand talked to us about her book “Dynamic Reteaming”. Dynamic Reteaming has great potential to provide when treated correctly. We took the Tuckman model and stable teams for granted for decades. Now Dynamic Reteaming is taking over in complex domains.The thing with theory is, though, that theory does not always map well in practice. Theory is picture-perfect, while practice almost never is. Chris Smith, Head of Product Delivery at Redgate Software, provides a great case study of how this can work in practice! What you’ll discover in this show:- What format Redgate uses to do Dynamic Reteaming- How softskills come to play when working with trust- What benefits were uncovered at Redgate Speakers:Chris SmithHead of Product Delivery at Redgate SoftwareChris is Head of Product Delivery at Redgate. His job is to lead the software development teams that work on Redgate's ingeniously simple database software, building teams with clarity of purpose, freedom to act, and a drive to learn. For the last three years, Chris has led Redgate's annual reteaming process which gives people a strong influence over which team they are part of, encouraging them to move towards the work they find most engagingContact Chris: Blog: https://leadingagileteams.com/LinkedIn: https://www.linkedin.com/in/chrissmithagile/Twitter: https://twitter.com/cj_smithy Email: chris.smith@red-gate.com Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. Masteringagility.orghttps://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: Leave a review: https://www.podchaser.com/podcasts/mastering-agility-1727952/reviews Find the book:https://www.heidihelfand.com/dynamic-reteaming-book/https://leadingagileteams.com/category/teams/reteaming/ Support the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

Nov 1, 2021 • 51min
S02 E09 Dynamic Reteaming with Heidi Helfand
Do you know how most organizations and frameworks advocate for keeping stable teams? Where there is little change in team composition? Today we’re talking about doing the exact opposite. Where a change in team structure is welcome.Heidi Helfand, the author of the book Dynamic Reteaming, sits down with us to discuss the benefits that could be achieved by having more occurring change, rather than keeping things the way they are. What you’ll discover in this show:- How Dynamic Reteaming relates to the Tuckman model- What the effect is on the delivery of value- What potential could be missed when keeping teams the way they are Speakers:Heidi HelfandAuthor of Dynamic ReteamingHeidi Helfand is the author of the book Dynamic Reteaming. She coaches software development teams using practical, people-focused techniques, with the goal of building resilient organizations as they double and triple in size.Heidi is currently VP of Engineering Growth at Kin Insurance, which offers affordable coverage to homeowners in catastrophe-prone regions. Her 20+ year career in SAAS launched Procore Technologies and AppFolio to IPO and Expertcity to acquisition by Citrix. She was on the original development team that built GoToMeeting and GoToWebinar. Heidi is based in Southern California. Contact Heidihttps://www.heidihelfand.com/Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. Masteringagility.orghttps://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: Find the book:https://www.heidihelfand.com/dynamic-reteaming-book/ Support the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

25 snips
Oct 25, 2021 • 44min
S02 E08 Professional Agile Leadership with Evidence Based Management with Magdalena Firlit
Magdalena Firlit, an Agile Transformation Consultant and Professional Scrum Trainer, delves into the interplay between Agile leadership and Evidence-Based Management. She emphasizes the importance of meaningful metrics, fostering dialogue between management and teams, and engaging in cultural shifts for successful goal-setting. Firlit discusses the significance of OKRs and KPIs in enhancing customer satisfaction and driving innovation. With practical insights, she advocates for prioritizing value and collaboration in Agile transformations to achieve strategic organizational goals.

Oct 18, 2021 • 51min
S02 E07 The End of Scrum? with David Pereira
Ever since the industrial revolution, we’ve been working with bosses and managers. Two/three decades ago, business agility started to take over the way organizations have been developing their products and thinking about how to overcome the challenges they’re facing. Now we’re in the second half of 2021, and David Pereira sees a massive impediment in making an agile transformation stick. In today’s show, David discusses what he sees could potentially introduce the end of Scrum. What you’ll discover in this show:- The current state of Scrum implementations could be improved- Leadership and management plays a crucial role in that- Letting go of command and control is keeping organizations from advancing Speakers:David PereiraHead of Product ManagementI am a passionate Product Leader with ten years of product management experience. Over the last years, I led many product teams in successful endeavors. Some highlights of my journey are: • Reinventing the route planning for thousands of people over Brazil. I led this project from concept to go-live. It resulted in 4M USD cost saving with a 200K USD investment. • Innovate the secondhand car market in Brazil. We created a business of 200M USD per year. I was responsible for three Product Teams. I led them in discovering solutions that innovated this market. • Exponential marketplace growth: from 500K € to 45M € revenue per year. My role was to find alternatives on how to scale the business, I was the Product Owner of it. Curiosity drives me daily. My biggest fear is the comfort zone. Curiosity spurs action; knowledge kills it. One of my hobbies is writing articles. I share my ideas on Medium, and I'm an editor at Serious Scrum.Contact David:https://www.linkedin.com/in/davidavpereira/Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. Masteringagility.orghttps://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: Find David on: o Mediumo LinkedIno YouTube Find David’s Udemy courses:https://www.udemy.com/user/david-pereira-51/Related articles:Sorry Scrum the game might be over for youSupport the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

Oct 11, 2021 • 53min
S02 E06 Embracing Conflict with Tricia Broderick
People are complex. When we work with other people for a while, the probability that some form of conflict will arise goes up. Conflict can be truly uncomfortable. However, no progress is without conflict. It’s the way we handle it that creates that progress. Constructive disagreements with the right support can be very powerful. Communication is key. But it could go sideways real fast, too.In this episode of Mastering Agility, Tricia Broderick (leadership and organizational advisor, founder at Ignite) is passionately open about what conflict does to her, how teams and organizations can use it, and a whole lot more! What you’ll discover in this show:- The difference between drama and conflict- Conflict, when handled correctly, is useful in your evolution as a team- What to do with feedback that’s not that clear Speakers:Tricia BroderickFounder at Ignite insight + innovation Tricia Broderick is a leadership and organizational advisor. Tricia has over twenty years of experience in the software development industry. Her transformational leadership, at all levels of an organization, ignites the growth of leaders and high-performing teams to deliver quality outcomes. Tricia boldly role models putting people first. Her aim is to create inclusive connections and collaborations that challenge and support people in an authentic, vulnerable, and engaging way. As a result, she is a highly-rated trainer, coach, facilitator, and motivational keynote speaker. In 2020, she founded Ignite Insight + Innovation.When not traveling to experience the world, Tricia lives in Denver with her family.Contact Tricia:https://www.linkedin.com/in/tricia-broderick/ https://igniteii.com/Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. Masteringagility.org https://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: Support the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

Oct 4, 2021 • 53min
S02 E05 Applying Scrum with Kanban with Andy Hiles
Scrum is purposely incomplete. It is a framework that perfectly lends itself to build upon. There are so many complimentary practices that can be used with Scrum. Kanban is one of those. You might even have used aspects of it without knowing it! Andy Hiles, Owner of Agile Rocks - Training and Coaching, just released his first book on Applying Scrum with Kanban. Personally, I think it’s a masterpiece that’s easy to read. And the best thing about this show.. He’s giving signed copies away!What you’ll discover in this show:- Scrum and Kanban are not mutually exclusive - Even though the title suggests otherwise, this is not a pointless book- Behavior changes trump any framework Speakers:Andy HilesOwner of Agile Rocks - Training and Coaching Andy is a highly experienced agile practitioner, Scrum coach, and Professional Scrum and professional Kanban Trainer. Over his years of working in both the private and public sectors, he has developed a deep understanding of the challenges around organizational complexity and the impact on delivery teams and behavior. A firm believer that great teams build great products, Andy strives for success and in doing so displays his experience and passion for agile in every engagement. Contact Andy Hiles:https://www.linkedin.com/in/ahiles/https://agilerocks.co.uk/Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. https://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: Buy the book!: https://www.amazon.com.br/dp/B09H5169Q1https://agilerocks.co.uk/https://www.youtube.com/channel/UCe378dTE928fCAkhmZr63UAhttps://www.scrum.org/andy-hiles Support the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

Sep 27, 2021 • 41min
S02 E04 Workplace Jazz with Gerald J. Leonard
I frequently ask people where they see any form of agility outside of regular development. Joe Justice initially triggered me with that thought during our conversation in the previous season’s episode. A lot of answers passed the revue but never has anyone mentioned Jazz. Yet, Gerald J. Leonard has written a book around this very example. The smooth sound and the way jazz musicians play work together are similar to how agile teams work together. Inspecting and adapting how they create the value, that beautiful sound. Gerald has some very excellent comparisons to share with us!What you’ll discover in this show:- Concert halls can help you in delivering value - Jazz players adapt to each other like people in Agile teams- Beauty, as always, lies in the eyes of the beholder Speakers:Gerald J. LeonardAuthor | Online Courses | Strategic PMO Advisor for Government and Fortune 500 | C-IQ Coach | TEDx Speaker | Bassist | Angel Investor | Gerald J. Leonardoffers a unique approach to accomplishing more productivity in the workplace. As an accomplished musician, creativity, innovation, and peak performance are part of my world. Gerald leverages these very principles to give your business the edge needed to succeed in a highly competitive workplace. He's the author of Culture Is The Bass: 7 Principles for Developing A Culture That Works and Workplace Jazz: How to IMPROVISE – 9 Steps to Creating High-Performing Agile Project Teams. Contact Jurgen Appelo:https://www.linkedin.com/in/geraldjleonard/https://geraldjleonard.com/Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. https://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: https://geraldjleonard.com/https://www.youtube.com/watch?v=xrl2kR2UdHM Support the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

Sep 23, 2021 • 53min
S02 E03 flOwKRs with Jurgen Appelo
OKRs provide perfect opportunities to guide your product or experience to value. The thing with OKRs, though, is that they seem to be challenging to truly implement and use to your benefit. Where do we start? How do they relate to Product Goals? Is this the classic chicken-egg story when it comes to the Product Backlog (or ‘wish lists’) and OKRs? Jurgen Appelo (TedX speaker, thought leader, workshop king, and keynote speaker) joins Mastering Agility to take us through his thoughts about setting objectives and measuring their results. What you’ll discover in this show:- Creating habits help when implementing OKRs - These objectives are relevant on all levels- Continuous flow supports the achievement of goals Speakers:Jurgen AppeloEntrepreneur, Author, and Top 100 Keynote Speaker on Agility, Leadership, and Innovation. Manage the System and Lead the People!Jurgen calls himself a creative networker. But sometimes he’s a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy. Inc.com has called him a Top 50 Leadership Expert and a Top 100 Leadership Speaker. Since 2008, Jurgen writes a popular blog at NOOP.NL, offering ideas on the creative economy, agile management, organizational change, and personal development. He is the author of the book Management 3.0, which describes the role of the manager in agile organizations; How to Change the World, which describes a supermodel for change management; Managing for Happiness, which offers you practical ideas to engage workers, improve work, and delight clients; and most recently, Startup, Scaleup, Screwup, which contains 50% inspiring stories and 50% practices to follow and dives into the major topics that business leaders and entrepreneurs are confronted with.Contact Jurgen Appelo:https://www.linkedin.com/in/jurgenappelo/www.jurgenappelo.comSander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. https://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: https://shiftup.work/The discussed new blog poSupport the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.


