

Product Fields
Sander Dur, Ryan Brook, Jim Sammons, and Rich Visotcky
Why is it that products are so hard to develop and deliver? How can we truly deliver value with so many different variables that can affect the outcome?We are Sander Dur, Ryan Brook, Jim Sammons, and Rich Visotcky, professional consultants and trainers who support organizations in their pursuit of creating valuable products. Passionate about helping the community and practitioners apply the theory that many authors and thought leaders bring to the industry, we started Product Fields make these concepts more accessible. This podcast will change your career and organization. You’ll be entertained while learning about the industry’s leaders and other practitioners, and you’ll feel familiar with the situations discussed as we invite guests over and discuss tools, concepts, models, metrics, leadership, frameworks, and many more elements that help you deliver amazing products. We understand the many struggles, challenges, antipatterns, and dysfunctions many of us face in our daily working lives. We are here to provide actionable advice and strategies for you to create continuous improvement. You will find things that actually work for many organizations, as we and our guests have tried and tested them. You will find a goldmine of actionable information from many fields, including the space industry, Formula 1, psychology, and Silicon Valley’s top entrepreneurs. We break down these complex topics into easily digestible insights that you can start applying in your careers right away. The best part is that you can even join our live recordings to ask your most burning questions and get them answered based on your needs! We dive deep into the world of business agility, product discovery, delivery, validation, product management, and product frameworks like Scrum, Kanban, LeSS, and many more. We’ll explore the benefits of decentralized decision-making, autonomous empowered teams, leadership, and much more. We empower you with the information you need to become the leaders your organization deserve.
Episodes
Mentioned books

Mar 23, 2022 • 53min
S03 E05 Product Ownership in Hybrid Environments with Kai Stevens
We’re two years into the pandemic by now, and things have changed forever. One of those is the way we build products. Not just team-work wise, but just as much the way product ownership has changed.Kai Stevens is one of the most awesome Product Owners/Product Managers that I know, so I decided to ask him to come on the show and talk about what he feels has changed and how deals with these changes.What you’ll discover in this show:- The pandemic has provided opportunities, for instance by deleting location restrictions - Due to missing body language, new ways of stakeholder engagement are needed - OKRs are still highly useful and might even provide more guidance than ever before Speakers: Kai Stevens Group Product Manager Device Experience at tado° || Product Leadership || Product Owner Trainer at Scrum FacilitatorsPassionate product owner driven to build game-changing (software) products together with inspiring people. Guiding and collaborating closely with leadership teams and multi-disciplinary development teams to maximize value. I am experienced in all aspects of product ownership ranging from vision and strategy all the way down to tactics. Colleagues find me pushing the limits to release early and often to validate assumptions and deliver value in rapid pace. When working with me you will experience a compelling WHY at any time while I leave the HOW to others with clear boundaries to become successful.Contact Kai:Linkedin: https://www.linkedin.com/in/kaistevens/Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a Professional Scrum Trainer at Scrum.org, podcast host of Mastering Agility, Professional Scrum Master and Lead Agile Consultant, and trainer at Xebia. Besides this, he's an avid writer for predominantly Serious Scrum on Medium.com. Sander has a significant passion for the human side in complex domains. Ensuring a high level of psychological safety, therefore, is a critical part of his work. Organizations in complex domains can only survive when innovating. Innovation can only take place with the right balance between low social friction and high intellectual friction. While most organizations now understand how to apply Agile frameworks, they struggle with the delivery of value. Psychological safety is the next step in this evolution and Sander has a huge drive to help organizations reach that step. He gained experience as a Scrum Master, Agile Coach, and Leadership consultant in many different top-tier organizations, including Nike and ASML. Masteringagility.org https://www.linkedin.com/in/sanderdur/ https://xebia.com/academy/nl/trainers/sander-dur https://sander-dur.medium.com/ Additional resources: PSPO-A by Kai: https://www.scrumfacilitators.nl/etn/pspo-a-19-20-may-2022/Mastering Agility events: https://www.meetupSupport the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jan 31, 2022 • 41min
S03 E04 Accelerating your Scrum Formula 1 style with Laurens Bonnema and Laila Nouijeh
Formula 1 is one of Sander’s biggest passions, but also a topic that ties in together really well with business agility. Formula 1 teams need to do so much more than just being shown on tv. There is a whole process behind it, where hundreds of people work together to strive for a single goal; becoming the world champion.Laurens Bonnema and Laila Nouijeh saw the same overlap Sander does, and created an entire talk around it. They’ve been doing this at large conferences like Agile 2019 and the AgilityMasters.com Meetup. Find you what you can do to Accelerate your Scrum Formula 1 style!What you’ll discover in this show:- Formula 1 teams break goals down into small, granular level improvements - A race is like the Sprint Review; it is a display of all the work that has gone into it in the past time and now it’s time to elicit feedback - Hundreds of people CAN work together on a single product Speakers: Laurens BonnemaMentor to leaders creating resilient organizations. I make boring business notes fun!I am an Agile Trainer & Management Consultant and a mentor to leaders creating resilient organizations. I have a strong background in IT with experience in almost every role. I take great pride in my work, and it shows in the recommendations I have received over the years. I strive to merge classic and Agile management in the conviction that it is the future of professional management. As a Professional Scrum Trainer and SAFe Program Consultant, I help to improve the profession of software delivery as well as marketing, human resources, and finance. I bring my experience in enterprise IT since 1999 and on Scrum Teams since 2006 to my teaching, am a driving force in the Agile community, and am a sought-after speaker at conferences and events. Contact Laurens: https://www.linkedin.com/in/laurensbonnema/ Laila NouijehLaïla is a Scrum Master with PGGM where she guides multiple IT teams. Her strong social skills, blistering honesty, and powerful drive enable her to motivate people and teams to max out their awesome. She is curious and inquisitive and continually looks for ways to improve herself and her teams.Contact Laila:https://www.linkedin.com/in/laila-nouijeh-a551579/Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. Masteringagility.org https://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: Discord community:https://Support the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jan 24, 2022 • 56min
S03 E03 Empiricism and Science with James Coplien
Agility is more than just product development. It’s the whole mindset, a paradigm shift in the way your organization works. Examples are abundant where empiricism is practiced, for instance in the way the world has to deal with a pandemic like the one that is going on right now.Speaker, author, trainer, consultant, and legend James Coplien joins Sander Dur in this episode of the Mastering Agility podcast to have a great discussion on where he sees business agility has evolved to, how science has taken a few big hits, and the influence of large players on the market. What you’ll discover in this show:- Agility didn’t start as agility - Large players in the market don’t necessarily have a good impact on the overall state of business - Science has taken a big hit during the last couple of years Speakers: James CoplienLean/Agile Process and Architecture CoachExecutive consultant in the areas of organizational development and software architecture with more than 40 years of experience. Extensive foundations, experience, and industry leadership in software patterns, organizational patterns, software architecture, and electronic design automation. Innovative integration of deep technical insights and concern for the human side of your business. Specialties: Software architecture, organizational transformation, software patterns, EDA software, object-oriented design, Agile software development. Certified Scrum Trainer®, Certified ScrumMaster, Certified Scrum Practitioner, Certified Scrum Product Owner. Contact James: https://www.linkedin.com/in/coplien/ jcoplien@gmail.com Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. Masteringagility.org https://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: Discord community:https://discord.gg/6YJamBJxUV Support the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jan 12, 2022 • 48min
S03 E02 Psychological safety and Human Debt with Duena Blomstrom
Who likes working in an environment where there’s a constant fear of repercussions when voicing an unpopular opinion? Or where someone else steals your glory? No one, right? It’s way more important to feel safe and comfortable speaking up when something is not right. An environment where it’s okay to fail and learn.CEO, serial entrepreneur, Forbes contributor, and public speaker Duena Blomstrom joins Sander Dur to discuss psychological safety and a term that she calls Human Debt and what the impact is on the workspace. What you’ll discover in this show:- Psychological safety goes beyond Scrum Teams - For people to step up and create great teamwork, empowerment is required - Too often discussions on psychological safety are skipped within organizations Speakers: Duena Blomstrom Author, Keynote Speaker, Founder, CPO Duena is the author of the book “Emotional Banking: Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands”. She is a serial entrepreneur and intrapreneur, a mentor for start-ups, a LinkedIn Top Voice, named an industry influencer in most lists, a Forbes contributor, a blogger with cutting-edge, unconventional and unapologetic opinion style, an international keynote speaker at industry events, the inventor of the EmotionalBanking™ and MoneyMoments concepts and the Co-Founder and CEO of PeopleNotTech Ltd – a software solution provider revolutionizing the organizations of companies that need to use technology and new ways of work focused on the concept of Psychological Safety in high performing teams.Contact Duena:www.duenablomstrom.comwww.peoplenottech.com Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. Masteringagility.org https://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: Support the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jan 5, 2022 • 52min
S03 E01 The Empowered Organization with Marty Cagan
Ever since Agile started, different frameworks have emerged. There has been an abundance of training and hyped certificates to get people up to speed. After a few days of following a course, they are now the experts of agility. But does that really support you and your organization in creating the right value? True power comes from empowerment. Having teams and people in the right place, empowered to make the decisions, instead of blindly following the traditional hierarchy is where a lot of organizations could benefit from. Marty Cagan, author and responsible for building products for organizations like HP and eBay, joins us to talk about how empowering organizations. What you’ll discover in this show:- Just implementing any framework won’t help you solve your problems - It takes a whole lot of courage to give power to whoever should have it - Product Discovery is tough but incredibly valuable Speakers: Marty CaganPartner, Silicon Valley Product Group Marty Cagan founded the Silicon Valley Product Group in 2003 to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching. Previously, Marty served as an executive responsible for defining and building products for some of the most successful companies in the world, including HP Labs, Netscape Communications, and eBay.Marty is the author of INSPIRED: How To Create Tech Products Customers Love, and the recently released EMPOWERED: Ordinary People, Extraordinary Products. Marty is an invited speaker at conferences and companies worldwide and is a graduate of the University of California at Santa Cruz and of the Stanford University Executive Institute. Contact Marty:www.svpg.com Twitter: @cagan LinkedIn: https://www.linkedin.com/in/cagan Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. Masteringagility.org https://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: Support the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

Dec 26, 2021 • 55min
S02 E17 Tom and Mary Poppendieck on the Agile in Action podcast with Bill Raymond
Support the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

Dec 19, 2021 • 53min
S02 E16 Scaling with Nexus with Patricia Kong and Jesse Houwing
Implementing Scrum is hard. It’s easy to understand, yet hard to implement. It’s a fundamental shift in the way products are being built. And that’s just a single team. Now imagine when multiple teams are going to work together. That provides a new array of challenges to work with.Friend of the show Patricia Kong and Jesse Houwing join Sander Dur to discuss Scrum.org’s scaling model called Nexus. Where do we start? And what things do we needs to consider if we even need to scale at all? Find out right here!What you’ll discover in this show:- Doing Scrum right is the first thing that you want to do - Alignment is key for a smooth flow - Throwing any scaling framework across an entire department at once has big potential threats that could lead to a diminished delivery of value Speakers: Patricia KongSpeaker * Author * Coach * InstructorPatricia Kong is co-author of "The Nexus Framework for Scaling Scrum" published by Pearson and a well-known public speaker and mentor. She is a co-developer of the Evidence-Based Management Framework for Business Agility and Nexus Framework for Scaling Scrum. Patricia helps organizations thrive in a complex world by focusing on enterprise innovation and leadership and teams. She is a people advocate and fascinated by organizational behavior and misbehaviors. Patricia is experienced working with 1$B+ clients focusing on business development and delivery engagements. Patricia lived in France and now lives in her hometown of Boston. Patricia is fluent in 4 languages.Contact Patricia: https://www.linkedin.com/in/patricia-kong-2238232/ https://twitter.com/pmoonk88?lang=en Jesse Houwing Trainer, coach and tinkerer My source of inspiration My grandfather had a unique will to understand things and to be able to take them apart and put them back together, either in their original shape, or combine things to turn them into something new. He had been solving little life’s problems using automation long before it became a common thing. The doorbell that signaled the start a vacation full of wonderful experiments and learning now hangs in our little hallway. My ultimate Epic Shit momentTraining people in Scrum, the agile mindset in general, quite often leads people to new insights, epiphanies and sometimes to life changing inspiration. When people contribute that specific training to be a career changing event, that’s epic.Contact Jesse:https://www.linkedin.com/in/jessehouwing/Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. Masteringagility.org Support the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

Dec 12, 2021 • 55min
S02 E15 State of the Agile Manifesto with Arie van Bennekum
In 2001, a group of people with all different styles of developing software came together in a cabin in Utah to find commonalities in all their individual styles. They already knew that traditional, waterfall approached project couldn’t cut it anymore, but what would? The Agile Manifesto was written in that cabin. A manifesto that would have a massive impact on the way we develop products. Arie van Bennekum, part of that group. joins us today to discuss how they got to their agreement in the first place, what he feels is the state of it after 20 years, and how to move forward. What you’ll discover in this show:- The manifesto is a fundamental set of principles when working with business agility - Agility has no end state. But we’re also nowhere near where we could be. - Pushing the status quo helps to make an agile transformation stick Speakers: Arie van BennekumThought leader at Wemanity Group and IFAAIArie is a pragmatist who accommodates his pragmatism in structure, discipline and common sense. He is not afraid to enter untrained paths and take risks. He has done this since his first days in health care, later in the armed forces, and he continues to do so today. This has led to his special position as co-author of the Agile Manifesto. In the course of his Agile years Arie has become an expert in the field of business transformations towards Agile on the basis of strategic objectives and link this to very concrete objectives. He focuses on delivering value, bringing efficiency and creating support among stakeholders, through role and chain clarity based on the business model and the work packages.The intellectual property IATM is basis for this. Arie strongly believes in leading on thebasis of exemplary behavior and from that perspective is also constantlyworking on creating/strengthening an Agile (customer-oriented) culture withinWemanity. Moreover, within Wemanity's culture, there is a strong focus oncontinuous development of professionals and organization, optimal performancebased on knowledge sharing and feedback and clear task and division of roles,for an optimal value delivery to Wemanity's customers. Contact Arie:Www.arievanbennekum.com https://www.linkedin.com/in/ariev3/ https://twitter.com/arievanbennekum Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. Masteringagility.org https://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en Support the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

Dec 6, 2021 • 1h 12min
S02 E14 Performance Engineering in Formula 1 with Ernesto Desiderio
Long-time listeners know that I am a massive Formula 1 fan. In previous episodes, former F1 driver Giedo van der Garde and author Jurriaan Kamer were guests to discuss this topic. Being able to learn and adapt between races, continuously innovate, and learn to outperform the competition requires a high-level ability to respond to changing circumstances.In today’s episode, Ernesto Desiderio, Performance Engineer, takes the driver seat in our talk on performance engineering, his experience during the dramatic crash of Romain Grosjean at the end of the 2020 season, he gives away a signed copy of his book AND gives tips on how to get into F1. How’s that for a packed episode?! What you’ll discover in this show:- Formula 1 goes hand in hand with continuous learning - Performance Engineers collaborate with a lot of people at once - Tips on how to get into F1 Speakers: Ernesto “Ernie” DesiderioPerformance Engineer in Formula 1Ernesto Desiderio is a Performance Engineer and the creator of the P-D-R® (Perception-Decision[1]Reaction) Process. He has been working with the Haas F1 team since 2018, engineering every setup direction with the aim of preparing the best possible car, as well as helping drivers overcome their physical and mental barriers and optimize the speed and consistency of their performances. Before his stint in F1, Ernesto has worked on the LMP1-H project competing in the World Endurance Championship for Toyota in Germany, and before that he had experience working with NASCAR and IndyCar teams through Dallara both in Italy and in USA. Contact Ernesto:linkedin.com/in/ernestodesiderioSander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. Masteringagility.org https://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: The book: https://www.amazon.com/Formula-One-Race-Engineering-Performance-ebook/dp/B09K7QWXWH The crash:https://www.youtube.com/watch?v=ZQ7_En2xEm4The giveaway link:https://www.linkedin.com/posts/sanderdur_give-away-formula-one-race-engineering-optimizing-activity-6872253646332035072-NAysLeave us a review on Podchaser:Support the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.

Nov 29, 2021 • 47min
S02 E13 CoffeeCall with Tom Suter
Trust is built at the coffee machine. At the walk to our cars. At the lunch table. But it’s hard to create that foundation of teamwork when all of our precious time is being spent in continuous only-work-related meetings in the virtual world that the pandemic has created. But there are other options for that!Tom Suter, a co-founder of the CoffeeCall app, takes part in today’s discussion on how his idea can help bridge that gap that started to exist at the beginning of this challenge. What you’ll discover in this show:- Informal chats were, and are, highly missed - Network building is challenging in a virtual world - CoffeeCall is a great tool to have an informal chat while being timeboxed Speakers: Tom SuterCo-Founder CoffeCallI’m Tom Suter, co-founder of CoffeeCall and a huge fan of Agile and Lean methodologies preferring Scrum. I have a strong belief that every team can achieve astonishing results, become hyper-performing while having great fun. The key element for this is giving and getting trust. For the last 15 years, I’ve been fortunate to help a wide range of great teams and companies.Contact Tom:https://www.linkedin.com/in/tsuter/Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. Masteringagility.org https://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: https://www.coffeecall.com/Leave us a review on Podchaser: https://www.podchaser.com/podcasts/mastering-agility-1727952 Support the showContact us at:Masteringagility.orghttps://xebia.com/academy/nl/trainers/sander-durhttps://www.linkedin.com/in/jamessammons/https://www.linkedin.com/in/sanderdur/Hosted on Ausha. See ausha.co/privacy-policy for more information.


